22nd Century Launches New RED SUN® Extremely Nicotine Website
January 28 2016 - 8:56AM
Business Wire
RED SUN smokers are unapologetic about
smoking and deserve the best tobacco has to offer.
22nd Century Group, Inc. (NYSE MKT: XXII), a plant
biotechnology company focused on tobacco, announced today that the
Company has launched a remastered RED SUN website that powerfully
communicates the brand’s new Extremely Nicotine message.
Underpinning the www.redsuncigarettes.com website – and the brand
itself – is RED SUN’s mission: “To give smokers the BOLDEST, most
UNAPOLOGETIC and HIGHEST NICOTINE cigarette in America!”
“The RED SUN website serves as our Company’s “Ground Zero” of
brand awareness,” explained Nathan P. Schmitt, Director of
Marketing for 22nd Century. “Positioned very much like Red Bull®
energy drinks, RED SUN is a bold, super-premium brand. Consumers
have embraced RED SUN; in fact, as showcased on our website, nearly
200 adult smokers across the country have become ‘RED SUN
extremists’ by tattooing our brand’s logo on their bodies!”
Though 22nd Century does not encourage non-smokers to start
smoking, or current smokers to smoke more, the Company believes
strongly that consumers should have a choice of nicotine levels
between cigarette brands. The new RED SUN website articulates the
brand’s core values including: Authenticity, Independence,
Boldness, and an Unconventional attitude. Explaining why “More is
Better” and the reason behind the brand’s audacious high nicotine
messaging, the RED SUN website declares: “We own the formula for
America’s highest nicotine tobacco! No other brand can match RED
SUN’s EXTREME nicotine! Why is more nicotine better? RED SUN
smokers can enjoy greater satisfaction with every cigarette. Our
smokers are unapologetic about smoking and deserve the best tobacco
has to offer.”
22nd Century’s factory manager, Barry Saintsing is highlighted
on the RED SUN website as the “father of the blend.” Identified as
RED SUN’s Master Tobacconist, Saintsing served 36-years with RJ
Reynolds as a Master Product Developer where he worked to perfect
tobacco blends in the United States and in dozens of other
countries around the world. “The RED SUN blend is carefully
balanced to provide smokers with a powerful, undiluted tobacco
taste,” explained Mr. Saintsing. “My work with RED SUN is
especially fulfilling since so many smokers have told me how much
they really like the bold, premium taste that RED SUN
delivers.”
A new initiative for the Company is introduced on the website’s
“Plant a Tree” page. 22nd Century is working with four non-profit
organizations (Green Seattle Partnership, The Park People,
California ReLeaf, and Friends of Trees) to plant a tree for every
case of RED SUN cigarettes that is sold. The stated goal of the
Company’s new Green Thumb initiative is to promote urban and
community forest renewal and to improve the natural beauty of urban
centers and parks across America.
The RED SUN website address is www.redsuncigarettes.com. It is
open to adults of legal smoking age.
About 22nd Century Group, Inc.
22nd Century is a plant biotechnology company focused on
technology which allows it to increase or decrease the level of
nicotine in tobacco plants and the level of cannabinoids in
cannabis plants through genetic engineering and plant breeding. The
Company’s primary mission is to reduce the harm caused by smoking.
22nd Century currently owns or exclusively controls more than 200
issued patents and more than 50 pending patent applications around
the world. The Company’s strong IP position led to a licensing
agreement with British American Tobacco (“BAT”), the world’s second
largest tobacco company. Visit www.xxiicentury.com for more
information.
RED SUN is a registered trademark of 22nd Century Limited LLC.
All other names and marks are the registered trademarks of their
respective owners and are not affiliated with 22nd Century Limited,
or RED SUN cigarettes in any way.
Cautionary Note Regarding Forward-Looking Statements: This press
release contains forward-looking information, including all
statements that are not statements of historical fact regarding the
intent, belief or current expectations of 22nd Century Group, Inc.,
its directors or its officers with respect to the contents of this
press release, including but not limited to our future revenue
expectations. The words “may,” “would,” “will,” “expect,”
“estimate,” “anticipate,” “believe,” “intend” and similar
expressions and variations thereof are intended to identify
forward-looking statements. We cannot guarantee future results,
levels of activity or performance. You should not place undue
reliance on these forward-looking statements, which speak only as
of the date that they were made. These cautionary statements should
be considered with any written or oral forward-looking statements
that we may issue in the future. Except as required by applicable
law, including the securities laws of the United States, we do not
intend to update any of the forward-looking statements to conform
these statements to reflect actual results, later events or
circumstances, or to reflect the occurrence of unanticipated
events. You should carefully review and consider the various
disclosures made by us in our annual report on Form 10-K for the
fiscal year ended December 31, 2014, filed on February 5, 2015,
including the section entitled “Risk Factors,” and our other
reports filed with the U.S. Securities and Exchange Commission
which attempt to advise interested parties of the risks and factors
that may affect our business, financial condition, results of
operation and cash flows. If one or more of these risks or
uncertainties materialize, or if the underlying assumptions prove
incorrect, our actual results may vary materially from those
expected or projected.
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Investor Relations:IRTH CommunicationsAndrew Haag,
866-976-4784xxii@irthcommunications.comorRedington, Inc.Tom
Redington, 203-222-7399
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