Second Wave of Products Reveals Secrets of Rey,
Finn, Kylo Ren and more
Disney today revealed details of new Star Wars: The Force
Awakens products kept under wraps to preserve surprises for fans.
With the film now breaking box office records and storylines
officially revealed, new toys, collectibles and more are rolling
out at Disney Store locations and mass retailers nationwide.
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Star Wars: The Force Awakens 3.75-Inch
Rey Figure by Hasbro (Photo Credit: Disney Consumer Products)
“Star Wars: The Force Awakens has made instant icons of new
characters like Rey, Finn and Kylo Ren. We’re excited to share an
incredible range of products that celebrates these fantastic new
heroes and villains, allowing fans to take some movie magic home,”
said Paul Southern, Senior Vice President, Star Wars Licensing,
Disney Consumer Products.
For the first time ever, Star Wars was featured in the National
Retail Federation’s top ten toys lists for both boys and girls, and
the new line puts heroine Rey front and center.
Elissa Margolis, Senior Vice President, Disney Store comments,
“Rey is a true break out hero in the movie and is proving a huge
hit with our guests. Demand for Rey merchandise was strong even
before the movie released, with products selling as quickly as we
could restock shelves, and it’s only growing with the success of
the film.”
New items focus on key plot points from the movie like the
identity of Kylo Ren and the reveal of Rey’s weapon as a
lightsaber. Highlights from the Disney Store line include a Rey
Lightsaber toy, updated Elite Series Die Cast Action Figures, a
Kylo Ren Unmasked action figure, as well as a Deluxe Figure Play
Set that includes 10 highly detailed figures such as General Leia,
Han Solo, Rey, Kylo Ren and more.
Highlights at mass retail include new items from Hasbro, such
as: 12-inch action figures featuring the characters Rey and Finn as
FN-2187 (his stormtrooper moniker), 3.75-inch figures featuring new
characters and scenes like Rey in her Resistance Outfit with her
Lightsaber, Star Wars NERF Rey and Han Solo blasters, and a Star
Wars Bladebuilders Rey Electronic Lightsaber. From LEGO®, new Star
Wars: The Force Awakens construction sets include a Resistance
Troop Transporter (featuring a General Leia minifigure) as well as
LEGO® brand Star Wars™ buildable figures featuring heroes and
villains from the film, such as Rey, Finn, Kylo Ren, Captain Phasma
and more.
Beyond figures and play sets, fans can find products featuring
their favorite characters including Rey, Finn, Kylo Ren and Captain
Phasma, across a range of categories including: Hot Wheels® diecast
vehicles and ships from Mattel, plush from Build-a-Bear,
skateboards and outdoor play items, role play from Rubies, home
décor (bedding, throws, posters), seasonal and party supplies,
puzzles and much more. Apparel for the whole family is also
available at Target, Kohl’s, JCPenney, Hot Topic and more.
The first wave of product around Star Wars: The Force Awakens
was officially launched on “Force Friday,” a global fan event on
September 4, 2015, which saw more 130,000 fans turn up to one of
3,000 retail locations in the US that opened their doors at
midnight. Highlights of the new line were revealed via a global
unboxing event that unfolded over 18 hours, 15 cities and 12
countries. Kicking off in Sydney and rolling around the world New
Year’s Eve style, the event saw popular Maker talent unveil new
toys in different cities across four continents with the whole
event streamed live on YouTube.
About Star Wars: The Force
Awakens
Lucasfilm and visionary director J.J. Abrams join forces to take
you back again to a galaxy far, far away as Star Wars returns to
the big screen with Star Wars: The Force Awakens. The film stars
Harrison Ford, Mark Hamill, Carrie Fisher, Adam Driver, Daisy
Ridley, John Boyega, Oscar Isaac, Lupita Nyong'o, Andy Serkis,
Domhnall Gleeson, Anthony Daniels, Peter Mayhew and Max Von Sydow.
Kathleen Kennedy, J.J. Abrams and Bryan Burk are producing with
Tommy Harper and Jason McGatlin serving as executive producers. The
screenplay is by Lawrence Kasdan & J.J. Abrams and Michael
Arndt.
About Disney Consumer
Products
Disney Consumer Products (DCP) is the business segment of The
Walt Disney Company (NYSE:DIS) that delivers innovative and
engaging product experiences across thousands of categories from
toys and apparel to books and fine art. As the world's largest
licensor, DCP inspires the imaginations of people around the world
by bringing the magic of Disney into consumers' homes with products
they can enjoy year-round. DCP is comprised of three business
units: Licensing, Publishing and Disney Store. The Licensing
business is aligned around five strategic brand priorities: Disney
Media, Classics & Entertainment, Disney & Pixar Animation
Studios, Disney Princess & Tinker Bell, Lucasfilm and Marvel.
Disney Publishing Worldwide (DPW) is the world's largest publisher
of children's books, magazines, and apps, igniting imagination
through storytelling in ever-inventive ways. DPW creates and
publishes books, magazines, eBooks and apps both vertically
in-house and through an extensive worldwide licensing structure.
DPW is also committed to the educational development of children
around the world through Disney Learning, which includes our
flagship learning brand, Disney Imagicademy, as well as Disney
English and other Disney-themed learning products. The Disney Store
retail chain operates across North America, Europe and Japan with
more than 350 stores worldwide and is known for providing consumers
with high-quality, unique products. Disney Store operates ecommerce
channels in nine countries, which can be found here. For more
information, please visit Disney Consumer Products
www.DisneyConsumerProducts.com.
STAR WARS and related properties are trademarks and/or
copyrights, in the United States and other countries, of Lucasfilm
Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
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version on businesswire.com: http://www.businesswire.com/news/home/20160112006530/en/
Disney Consumer ProductsJoss Hastings,
818-544-0382joss.hastings@disney.com
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