TechTarget Launches SearchConvergedIT.com to Help IT Professionals Keep Pace with Rapidly Emerging Converged Systems Market
November 04 2015 - 11:45AM
Business Wire
Technology media company TechTarget, Inc. (NASDAQ: TTGT)
today announced the launch of SearchConvergedIT.com™, a new website
designed as an independent community that provides tips, case
studies and neutral guidance on how to build and optimize a
strategy around converged systems.
SearchConvergedIT.com is dedicated to this change dynamic and
will allow TechTarget to take a leadership position in the coverage
of this emerging market. The new site will offer a unique
perspective in the market with editorially independent news,
analysis and advice for business executives as well as users. The
converged/hyperconverged market is growing rapidly, with dozens of
vendors offering a variety of products and many IT pros evaluating
their offerings when preparing for both server and storage
technology refreshes and new application deployments.
"CxOs, IT architects and IT planners are reevaluating their data
center infrastructures with an eye toward creating more responsive
and consolidated computing environments," said Rich Castagna, Vice
President of Editorial, TechTarget. "Converged and hyperconverged
systems directly address concerns such as integration and
configuration, rapid application deployment and easier
management—all key elements for restructuring data centers to meet
current and emerging needs."
TechTarget has covered converged infrastructure extensively
across its network over the last year and the growth in page views
in this area has been significant. The goal of the new portal site
is to elevate this continuing coverage and curate a better content
experience for readers, and provide marketers a centralized
community to advertise their converged solutions.
“While convergence/hyperconvergence is considered an emerging
trend, we’ve been investing in content and audience development on
this topic for over a year across the TechTarget network. The
expertise and thought leadership that we have established among
infrastructure buyers will only strengthen with the launch of
SearchConvergedIT.com,” said Jillian Coffin, Vice President of
DataCenter and Storage Media, TechTarget. “Furthermore, the
new site will enable customers to align with the most in-depth
content on the topic matter and provide them with project
identification, demand generation, and brand messaging vehicles
throughout the buy cycle.”
From legacy hardware vendors beginning to articulate their
strategies in this market to startups emerging around
hyperconvergence, SearchConvergedIT.com will be an essential outlet
for these technology vendors to engage with their core customers
and prospects.
SearchConvergedIT.com joins TechTarget’s portfolio of websites
specializing in storage and data center technologies including:
SearchDataCenter.comTM, SearchVirtualStorage.comTM,
SearchStorage.comTM, SearchCloudComputing.com TM, and
SearchServerVirtualization.comTM.
About TechTarget
TechTarget (NASDAQ: TTGT) is the Web’s leading destination for
serious technology buyers researching and making enterprise
technology decisions. Our extensive global network of online and
social media, powered by TechTarget’s Activity Intelligence™
platform, allows technology sales and marketing teams to leverage
real-time purchase intent data to more intelligently engage
technology buyers and prioritize follow-up based on active
projects, technical priorities and business needs. With more than
140 highly targeted technology-specific websites and a wide
selection of custom advertising, branding, lead generation and
sales enablement solutions, TechTarget delivers unparalleled reach
and innovative opportunities to drive technology sales and
marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, London,
Munich, Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers
worldwide, visit techtarget.com and follow us @TechTarget.
(C) 2015 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks, and Activity
Intelligence, SearchCovergedIT, SearchDataCenter,
SearchVirtualStorage, SearchStorage, SearchCloudComputing and
SearchServerVirtualization are trademarks of TechTarget. All other
trademarks are the property of their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20151104006258/en/
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
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