BOBS from Skechers Partners with Best Friends
Animal Society to Save the Lives of Shelter Pets across the
Country
BOBS from Skechers, a division of leading lifestyle footwear
company, Skechers USA, Inc. (NYSE:SKX), is thrilled to announce a
multi-year partnership with Best Friends Animal Society, the only
national animal welfare organization dedicated exclusively to
ending the killing of dogs and cats in America’s shelters. To
support the non-profit, BOBS from Skechers has committed $3 million
to further Best Friends Animal Society’s lifesaving initiatives.
The partnership with Best Friends Animal Society is part of BOBS
from Skechers’ ongoing charitable initiatives, which includes
donating shoes to children in need around the globe.
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BOBS from Skechers partners with Best
Friends Animal Society. (Photo: Business Wire)
For every purchase of BOBS, Skechers will make a donation to
support Best Friends’ programs that reduce the number of companion
animals entering shelters and increase the number who get placed
into loving homes. This is Best Friends’ biggest cause marketing
partnership to date.
“BOBS from Skechers has been rooted in giving back since the
launch of the line and we wanted to expand the philanthropic reach
by giving in new ways,” said Robert Greenberg, Chairman and CEO,
Skechers. “To date, the current charitable model has allowed all of
our BOBS customers to give free shoes to children in need, with
over 12 million pairs donated. We are now building upon the giving
message by partnering with Best Friends to save pets. With around
four million shelter pets being killed each year, we want to help
Best Friends bring that number to zero and we are excited that our
partnership will help play a part in reaching that goal.”
Commencing in spring 2016, a multi-tiered marketing campaign
will support the partnership and include co-branded shoe box
packaging, national TV, print and digital marketing, PR, POP and
other in-store collateral at domestic Skechers retail locations and
participating retail partners. As part of the partnership, BOBS
from Skechers will serve as the presenting sponsor for the animal
welfare organization’s major national events including Strut Your
Mutt and Super Adoptions, and participate in additional year round
initiatives. The partnership will also include a limited edition
BOBS footwear collection that will launch in spring 2016.
“We are thrilled to partner with BOBS from Skechers on their
charitable initiative,” said Gregory Castle, co-founder and CEO,
Best Friends Animal Society. “Not only will the shoes look great,
but each box will carry a message of support for our mission to get
pets out of shelters and into forever homes. With every step taken
in BOBS, we help ‘Save Them All’.”
To learn more about the partnerships follow BOBS from Skechers
on Facebook (facebook.com/BOBSfromSkechers), Twitter
(twitter.com/BOBS_Skechers, Instagram (Instagram.com/BOBS_Skechers)
and Pinterest (pinterest.com/BOBSSkechers).
About Best Friends Animal
Society
Best Friends Animal Society is the only national animal welfare
organization dedicated exclusively to ending the killing of dogs
and cats in America's shelters. A leader in the no-kill movement,
Best Friends runs the nation's largest no-kill sanctuary for
companion animals, adoption centers and spay and neuter facilities
in Los Angeles and Salt Lake City as well as lifesaving programs in
partnership with more than 1,300 rescue groups and shelters across
the country. Since its founding in 1984, Best Friends has helped
reduce the number of animals killed in American shelters from 17
million per year to an estimated 4 million. By continuing to build
effective initiatives that reduce the number of animals entering
shelters and increase the number who find homes, Best Friends and
its nationwide network of members and partners are working to Save
Them All®.
To become a fan of Best Friends Animal Society on Facebook go
to: http://www.facebook.com/bestfriendsanimalsociety.
Follow Best Friends on Twitter:
http://twitter.com/bestfriends.
About SKECHERS USA.,
Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear
for men, women and children, as well as performance footwear for
men and women. SKECHERS footwear is available in the United States
and over 120 countries and territories worldwide via department and
specialty stores, more than 1,210 SKECHERS retail stores, and the
Company’s e-commerce website. The Company manages its international
business through a network of global distributors, joint venture
partners in Asia, and 13 wholly-owned subsidiaries in Brazil,
Canada, Chile, Japan, Latin America and throughout Europe. For more
information, please visit skechers.com and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking
statements that are made pursuant to the safe harbor provisions of
the Private Securities Litigation Reform Act of 1995. These
forward-looking statements include, without limitation, the
Company’s future growth, financial results and operations, its
development of new products, future demand for its products and
growth across the Company’s three main business channels and
globally, its planned expansion and opening of new stores,
advertising and marketing initiatives, and the expansion plans for
the Company’s European Distribution Center. Forward-looking
statements can be identified by the use of forward looking language
such as “believe,” “anticipate,” “expect,” “estimate,” “intend,”
“plan,” “project,” “will be,” “will continue,” “will result,”
“could,” “may,” “might,” or any variations of such words with
similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially
from those projected in forward-looking statements. Factors that
might cause or contribute to such differences include international
economic, political and market conditions including the uncertainty
of sustained recovery in Europe; entry into the highly competitive
performance footwear market; sustaining, managing and forecasting
costs and proper inventory levels; losing any significant
customers; decreased demand by industry retailers and cancellation
of order commitments due to the lack of popularity of particular
designs and/or categories of products; maintaining brand image and
intense competition among sellers of footwear for consumers;
anticipating, identifying, interpreting or forecasting changes in
fashion trends, consumer demand for the products and the various
market factors described above; sales levels during the spring,
back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual
report on Form 10-K for the year ended December 31, 2014 and its
quarterly report on Form 10-Q for the three months ended June 30,
2015. The risks included here are not exhaustive. The Company
operates in a very competitive and rapidly changing environment.
New risks emerge from time to time and the companies cannot predict
all such risk factors, nor can the companies assess the impact of
all such risk factors on their respective businesses or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties,
you should not place undue reliance on forward-looking statements
as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
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version on businesswire.com: http://www.businesswire.com/news/home/20151104005412/en/
SkechersJolene Abbott, 310-318-3100
x4839Jolenea@skechers.com
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