Whole Foods Market® and Instacart Partnership Moves Mountains of Groceries in First Year
September 10 2015 - 6:00AM
Business Wire
Partnership – now in 17 U.S. Cities – saved
Whole Foods Market customers 970,000 shopping hours
Whole Foods Market (NASDAQ: WFM) and one-hour grocery delivery
service, Instacart, today marked the one-year anniversary of a
partnership that has helped Whole Foods Market customers
conveniently purchase groceries and have them delivered in as
little as one hour.
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Most notably, in the first year of the partnership Whole Foods
Market customers collectively saved 970,0001 hours to spend however
they liked because we did the shopping for them.
Instacart delivered millions upon millions of items from
America’s healthiest grocery store over the past year,
including:
- 2.2 million bananas, enough to stretch
from Boston to Philadelphia if placed end-to-end
- 1.25 million apples, enough to bake an
apple pie that would cover the entire infield at a professional
baseball game
- 4 million cage free eggs, enough to
serve an omelet to all 971,000 residents of Austin, Texas
- 500,000 avocados, enough to make a cup
of guacamole for every fan at four sold out pro football games
Whole Foods Market shoppers had a clear favorite when ordering
groceries delivered by Instacart: fresh produce. In-fact, more than
40 percent of all Whole Foods Market shopping baskets delivered by
Instacart featured fresh produce items. The top five most
frequently purchased products over the past year were bananas,
avocados, carrots, lemons and limes.
“When Whole Foods Market launched our partnership with Instacart
a year ago today, we did so with the belief that our customers
would love the speed and convenience of shopping our store shelves
from wherever they might be at any given time,” said Walter Robb,
co-CEO of Whole Foods Market. “The results speak for themselves.
Our customers clearly love having this convenient shopping option,
and Whole Foods Market will continue to provide our shoppers with
innovative new choices that deliver great shopping experiences and
help make their lives easier.”
"Instacart's partnership with Whole Foods Market has helped lead
the way in bringing innovation to the on-demand grocery delivery
industry," said Apoorva Mehta, founder and CEO of Instacart. "By
amplifying our shared vision to create a seamless grocery shopping
experience, we have been able to provide customers across the
country with access to quality, fresh groceries delivered right to
their doorstep. We are happy to be working together to give
customers a new way to shop that meets their needs and fits their
busy lifestyles, and look forward to many great years ahead."
Instacart currently delivers Whole Foods Market groceries in 17
metropolitan areas: Atlanta; Austin; Boston; Boulder; Chicago;
Denver; Houston; Indianapolis; Los Angeles; Miami; New York City;
Philadelphia; Portland, Oregon; San Francisco; San Jose; Seattle;
and Washington, DC.
By ordering at Instacart.com or via the Instacart mobile
app, Whole Foods Market customers simply select their zip code, add
items to a virtual cart, and then choose a delivery window (within
one hour, within two hours, or at a scheduled time) and check out.
Instacart personal shoppers confirm incoming orders on their
smartphones, shop for the items at Whole Foods Market stores and
then deliver orders to customers in the designated delivery
timeframe.
Via Instacart, Whole Foods Market customers can save grocery
lists for fast, easy shopping and automated ordering of regularly
purchased products. Instacart also offers a robust collection of
recipes from Whole Foods Market and other great sources which can
auto-generate grocery lists for customers’ selected dishes.
All Instacart customers receive free delivery on their first
order; thereafter the cost is just $3.99 for two-hour delivery or
$5.99 for one-hour delivery. Customers can also purchase a $99
annual Instacart Express membership and receive free delivery on
any order over $35.
About Whole Foods Market®
Founded in 1978 in Austin, Texas, Whole Foods Market is the
leading retailer of natural and organic foods, the first national
“Certified Organic” grocer, and uniquely positioned as America’s
Healthiest Grocery Store™. In fiscal year 2014, the Company had
sales of approximately $14 billion and currently has 427 stores in
the United States, Canada, and the United Kingdom. Whole Foods
Market employs approximately 91,000 team members and has been
ranked for 18 consecutive years as one of the “100 Best Companies
to Work For” in America by Fortune magazine. For more information,
please visit www.wholefoodsmarket.com/values-matter.
About Instacart
Instacart allows people to order groceries online by connecting
them with personal shoppers who hand pick items at customers’
local, favorite stores and deliver straight to their doors. Founded
in San Francisco in 2012, Instacart has quickly scaled to 17
metropolitan areas across the U.S. and partnered with dozens of
grocery retailers, including popular national chains like Whole
Foods Market as well as local, regional grocers. By combining a
personal touch with cutting-edge technology, Instacart offers
customers a simple solution to save time and eat fresh food from
the grocery brands they trust. Instacart is the only grocery
service that can meet today's on-demand lifestyle by delivering in
as little as one hour. First delivery is free at
www.Instacart.com.
1 Customer shopping hours saved is calculated by multiplying the
average time for each Instacart full service shop and in-store
shop/delivery by the number of deliveries Instacart made to Whole
Foods Market shoppers.
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version on businesswire.com: http://www.businesswire.com/news/home/20150910005307/en/
Whole Foods MarketMike Silverman,
512-542-3031mike.silverman@wholefoods.comorInstacartAmanda
Henneberg, 703-350-1195press@instacart.com
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