Fans Awaken for ‘Force Friday’
September 04 2015 - 6:01AM
Business Wire
More than 3,000 retail locations in the U.S.
open at midnight to celebrate new ‘Star Wars: The Force Awakens’
products
Today, merchandise inspired by the highly anticipated new movie
Star Wars: The Force Awakens launched at retailers around the globe
as ‘Force Friday’ officially got underway. Hot off the heels of the
18+ hour global live unboxing event on YouTube where highlights of
the new product range were officially unveiled, the celebration
continued as more than 3,000 retail locations in the U.S. opened
their doors at midnight for fans to be among the first to discover
new Star Wars products.
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Fans enjoy midnight madness as Force
Friday kicks off at Disney Store in New York's Times Square,
Friday, Sept. 4, 2015, to celebrate the launch of merchandise for
Star Wars: The Force Awakens. (Photo by Stuart Ramson/Invision for
Disney Consumer Products/AP Images)
“We’ve been working closely with the filmmakers to bring the
characters and storylines from Star Wars: The Force Awakens to life
through an exciting array of products, and we’re thrilled to share
them with fans around the world,” said Leslie Ferraro, Co-Chair,
Disney Consumer Products and Interactive Media and President,
Disney Consumer Products.
Starting in Sydney and ending at Lucasfilm headquarters in San
Francisco, Disney Consumer Products and Interactive Media hosted an
epic global live event to unveil key Star Wars: The Force Awakens
products. Fans who tuned in to the Star Wars YouTube page were able
to see the following toys unboxed by top digital stars from the
Maker Studios network:
- Sydney: Star Wars BladeBuilders Jedi
Master Lightsaber toy from Hasbro
- Tokyo: Star Wars: The Force Awakens Big
Figs (31” and 48”) from JAKKS Pacific
- Hong Kong: Hot Wheels® Star Wars
character car assortment and Escape from Jakku™ Starship playset
from Mattel
- Seoul: LEGO Star Wars Poe’s X-Wing
Fighter™
- Paris: Star Wars: The Force Awakens
Kylo Ren Lightsaber, a Disney Store exclusive
- Madrid: Star Wars Micro Machines First
Order Star Destroyer from Hasbro
- Berlin: LEGO Star Wars Kylo Ren’s
Command Shuttle™
- London: Star Wars: The Force Awakens
Elite Series die-cast figure assortment, a Disney Store
exclusive
- Rio de Janeiro: Star Wars Black Series
6” figure assortment from Hasbro
- ‘Good Morning America’ (New York): LEGO
Star Wars Millennium Falcon™ and Star Wars BB-8 from Sphero
- Toronto: Star Wars Remote Controlled
Millennium Falcon Quad and X-Wing Starfighter from Air Hogs, Spin
Master
- Chicago: Star Wars: The Force Awakens
Role Play for kids exclusive to Disney Store
- Mexico City: Star Wars First Order
Stormtrooper Deluxe NERF Blaster from Hasbro
- San Francisco: Star Wars Battle Action
Millennium Falcon from Hasbro
- Los Angeles: Star Wars: The Force
Awakens Poe Dameron’s X-Wing Vehicle from Hasbro
Additionally, fans tuning in to watch ‘Jimmy Kimmel Live’ on ABC
were treated to a fun product reveal with Jimmy and his security
guard sidekick Guillermo, showcasing Star Wars: The Force
Awakens Voice Changing Masks exclusive to Disney Store.
Beyond lightsabers, construction sets, figures and collectibles,
fans can find products across a wide variety of categories,
including apparel for all members of the family, home décor,
lifestyle accessories, books and more. New Star Wars products can
be found around the world at mass and specialty retailers, such as
Amazon.com, Kohl’s, Target, Toys “R” Us and Walmart, as well as
Disney Store and disneystore.com.
Highlights from the merchandise line found in the U.S.
include:
- A large collection of exclusive
merchandise from Disney Store including role play items, talking
action figures and figure play sets, along with themed apparel,
tech accessories, mugs, journals and more
- J. Crew apparel for men, women and kids
featuring the fan-favorite “Chewie, we’re home” scene of Chewbacca
and Han Solo from the Star Wars: The Force Awakens teaser
trailer
- A Star Wars collection of Rock
& Republic® misses apparel and Mighty Fine juniors apparel
offers female fans graphic tees, leggings, sweatshirts, hoodies and
dresses available at Kohl’s
- The ultimate Millennium Falcon
children’s bed from Pottery Barn Kids, looking like something seen
from a galaxy far, far away
- A villainous take on home merchandise
featuring new characters from the Dark Side, such as First Order
Stormtroopers and Kylo Ren available at JCPenney
To preserve the integrity of key movie moments, an additional
wave of products will be released closer to the film’s debut, when
fans will be able to find additional items featuring the newest
characters, including Rey, Finn, Kylo Ren, Captain Phasma, BB-8 and
more. On December 18, a Play Set based on Star Wars: The Force
Awakens will become available for Disney Infinity 3.0 Edition,
the latest installment of the best-selling “toys-to-life” video
game from Disney Interactive.
To download images of the Star Wars: The Force Awakens product
collection, please
visit http://www.image.net/starwars_dcpunboxing.
To view b-roll and video highlights from midnight retail events
and the global live unboxings, please visit:
https://www.epk.tv/view/#/campaign/star-wars-dom/force-friday-global-toy-unboxing
STAR WARS and related properties are trademarks
and/or copyrights, in the United States and other countries, of
Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
About Disney Consumer Products and
Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the
business segment of The Walt Disney Company (NYSE:DIS) that brings
our company's stories and characters to life through innovative and
engaging physical products and digital experiences across more than
100 categories, from toys and t-shirts, to apps and console games.
DCPI comprises two main lines of business: Disney Consumer Products
(DCP), and Disney Interactive (DI). The combined segment is home to
world class teams of app and game developers, licensing and retail
experts, a leading retail business (Disney Store), artists and
storytellers, and technologists who inspire imaginations around the
world.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney
Company, is a global leader in film, television and digital
entertainment production. In addition to its motion-picture and
television production, the company's activities include visual
effects and audio post-production, cutting-edge digital animation,
interactive entertainment software, and the management of the
global merchandising activities for its entertainment properties
including the legendary STAR WARS and INDIANA JONES franchises.
Lucasfilm Ltd. is headquartered in northern California.
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version on businesswire.com: http://www.businesswire.com/news/home/20150904005141/en/
Disney Consumer ProductsLauren B. Purnell,
818-544-0393lauren.b.purnell@disney.comorLucasfilm Ltd.Chris
Argyropoulos, 415-623-1018chris.argyropoulos@lucasfilm.com
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