BOISE, Idaho, June 30, 2015 /PRNewswire/ -- Americans'
age, gender and attitude toward technology defines their ability to
live efficiently, according to new data released by Crucial.com.
The independent research was conducted by GMI Research and
commissioned by Crucial.com to better understand how Americans view
their personal level of productivity. A common thread in the
research showed that people are highly dependent on technology when
it comes to increasing their level of efficiency.
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Key Findings
- Technologically Torn: In today's digital world, 87
percent of Americans admit technology plays an important role in
their productivity and 63 percent admit their efficiency is most
affected when technology lets them down. Despite Americans knowing
what they need to run efficiently, they fall short in understanding
what will keep their technology just as productive. Three-quarters
of Americans have 'no idea' what computer memory is (ironically, as
computer memory is essentially what allows Americans to perform
many of the everyday digital tasks they rely on to be productive,
such as browsing the web, using Word/Excel, having multiple
programs open), and only 37 percent feel confident about fixing
their computer should a problem arise.
- Men vs. Women: Although two-thirds of Americans believe
their efficiency is above average, 67 percent of men believe they
are more efficient than women and 90 percent of women believe they
are more efficient than men. As for what makes people more
productive? Four in ten men ranked having a fast computer, while
six in ten women said getting more sleep. However, nearly all men
and women (97 percent) agree that sleep and exercise play important
roles in increasing productivity.
- Generational Divide: Every generation thought baby
boomers were the most efficient except for millennials, who
thought they were the most efficient. Seventy eight percent of
millennials said technology is a very important factor when it
comes to their level of productivity.
- Productivity Precision: Sixty-two percent of Americans
feel most productive during the morning (between 6:00 a.m. and 11:00 a.m.), and when it
comes to pinpointing an exact time for optimal efficiency, men and
women agree they are most productive at 10:00 a.m. What's more, nine in ten respondents
agree fall is their most productive season, while winter and summer
are the most unproductive.
- Efficiency Envy: Of those Americans who did not identify
themselves as "highly efficient," one in three admitted that
efficient people make them jealous.
- Habits of the Highly Efficient: Nearly three-quarters of
respondents who consider themselves "highly efficient" have very
organized email inboxes and 65 percent confirm multitasking is an
important factor; 44 percent of women credited time management as
their top reason for efficiency, while men credit their ability to
use technology. In fact, men ranked having their gadgets/technology
working properly more important than exercise.
"For people who are trying to live more efficiently, especially
with everything we do now heavily relying on computers, one of the
best ways to fully realize their potential is to garner a better
working knowledge of their devices," explained Crucial.com
Marketing Manager, Ed Walker. "For
example, improving a computer's performance via a computer memory
upgrade is one of the easiest ways a person can improve their
productivity, while also saving time and money on slow loading
applications and costly repairs."
For additional information about Crucial or computer memory
upgrades, please visit Crucial.com.
Research findings are based on a survey conducted in the US
in April 2015, which polled 1,000
adults aged 18-65 about their tech aptitude. The survey was
completed through GMI's Global Test Market double opted in
panelists who have registered to participate in online surveys.
Respondents who were invited to participate in this survey were
split equally on gender. Differential sampling was done to account
for response rate differences by demographics. Quotas were also set
in the survey to ensure that over representation of the age and
gender groups involved did not occur.
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About Crucial
Crucial is a global brand of
Micron Technology, Inc. Crucial products include award-winning
solid state drives (SSDs) and memory upgrades (DRAM) for more than
100,000 desktops, laptops, servers, workstations, and other
systems. Crucial products are available worldwide at leading retail
and e-tail stores, commercial resellers, and system integrators
that can be found at www.crucialproducts.com. For more information
or support, visit www.crucial.com.
About Micron
Micron Technology, Inc. is one of
the world's leading providers of advanced semiconductor solutions.
Through its worldwide operations, Micron manufactures and markets a
full range of DRAM, NAND and NOR flash memory, as well as other
innovative memory technologies, packaging solutions and
semiconductor systems for use in leading-edge computing, consumer,
networking, embedded and mobile products. Micron's common stock is
traded on the NASDAQ under the MU symbol. To learn more about
Micron Technology, Inc., visit www.micron.com.
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SOURCE Crucial.com