All-star cast of artists with and without
intellectual disabilities record unified song, “Reach Up,” to rally
the globe to be a fan for Special Olympics
This summer, Los Angeles will welcome 7,000 inspirational
athletes from 177 different countries to the 2015 Special Olympics
World Summer Games. Supporting children and adults with
intellectual disabilities, the World Games is the largest sports
and humanitarian event on the globe.
To celebrate, The Coca-Cola Company, Founding Partner of Special
Olympics, has assembled a star-studded team to record a unified
song for the World Games, titled “Reach Up.” The new song debuts
today and will be performed during the World Games. ESPN is the
official broadcaster of the World Games and will have a three-hour
live telecast of the Opening Ceremony beginning at 9 p.m. ET
featuring Robin Roberts, co-host of ABC’s “Good Morning America,”
and ESPN’s Lindsay Czarniak and Kevin Negandhi.
“Reach Up” features rock band O.A.R., recording artist Cody
Simpson and, accompanied by Breanna Bogucki, a singer and decorated
Special Olympics athlete from Illinois who has Autism, and Madison
Tevlin, a young Canadian woman with Down syndrome who became a
viral sensation earlier this year. Written by Marc Roberge, lead
singer of O.A.R., Nathan Chapman and Kevin Kadish the uplifting
alternative-rock song encourages people of all abilities to never
give up.
Inspired by Special Olympics Unified Sports – a program that
brings athletes with and without intellectual disabilities together
on the same team to compete – “Reach Up” embodies the values of
optimism, acceptance and inclusion shared by Coca-Cola and Special
Olympics.
“In all our lives, we’ve been touched by somebody who may not
have been born with all the opportunities we were. At the end of
the day, we are all doing the exact same thing - trying to
appreciate this daily life that we’re given,” said Marc Roberge,
lead singer of O.A.R. “I feel like the lucky one, being able to
spend time and learn from two incredible individuals - Madison and
Bree - involved with Coca-Cola for something as special and as
important as the Special Olympics World Games. ‘Reach Up’ is an
anthem. I want people to hear it and feel like they can do
anything.”
Fans can support Special Olympics by sharing the “Reach Up”
music video on social media using the hashtag #ReachUp. Coca-Cola
will donate one dollar – up to $100,000 – to Special Olympics for
every “Reach Up” video share using the hashtag leading up to the
World Games.
Fans can listen to “Reach Up” on Spotify and learn more about
the musicians’ story on Coca-Cola Journey.
The Coca-Cola Company is the Founding Partner and Global Sponsor
of Special Olympics, the world’s largest health and sports
organization dedicated to people with intellectual disabilities
(ID). Since 1968 – Special Olympics’ inception – the Company has
maintained a deep commitment to the organization and has provided
more than $190 million in support of its programs through product,
equipment, donations and marketing support.
About The Coca-Cola
Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Led by Coca-Cola, one of the world's most
valuable and recognizable brands, our Company's portfolio features
20 billion-dollar brands including Diet Coke, Fanta, Sprite,
Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply,
Georgia and Del Valle. Globally, we are the No. 1 provider of
sparkling beverages, ready-to-drink coffees, and juices and juice
drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at
a rate of 1.9 billion servings a day. With an enduring
commitment to building sustainable communities, our Company is
focused on initiatives that reduce our environmental footprint,
support active, healthy living, create a safe, inclusive work
environment for our associates, and enhance the economic
development of the communities where we operate. Together with
our bottling partners, we rank among the world's top 10 private
employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo, visit our blog,
Coca-Cola Unbottled, at www.coca-colablog.com or find us on
LinkedIn at www.linkedin.com/company/the-coca-cola-company.
About the 2015 Special Olympics World Summer Games
The 2015 Special Olympics World Games, with the unparalleled
spirit, enthusiasm, teamwork, joy and displays of courage and skill
that are hallmarks of all Special Olympics events, will feature 25
Olympic-style sports in venues throughout the Los Angeles region.
The Opening Ceremony, to be held July 25, 2015 in the historic Los
Angeles Memorial Coliseum, site of the 1932 and 1984 Olympic Games,
is expected to attract 80,000 spectators. Honorary Chairs of the
Games are President Barack Obama and First Lady Michelle Obama,
with Los Angeles Mayor Eric Garcetti and California Governor Jerry
Brown serving as Honorary Hosts. Current Founding Champions and
sponsors include The Coca-Cola Company, Mattel, Deloitte, Kaiser
Permanente, Davis Elen Advertising, AEG, David Geffen, Steven
Spielberg and his wife Kate Capshaw, The Walt Disney Company,
Knights of Columbus and Bank of America. LA2015, the Games
Organizing Committee, is a recognized 501(c)(3) non-profit
organization. For more information on the 2015 Special Olympics
World Games, including volunteer and sponsorship opportunities,
visit www.LA2015.org.
About Special Olympics International
Special Olympics is an international organization that changes
lives through the power of sport by encouraging and empowering
people with intellectual disabilities, promoting acceptance for
all, and fostering communities of understanding and respect
worldwide. Founded in 1968 by Eunice Kennedy Shriver, the Special
Olympics movement has grown from a few hundred athletes to more
than 4 million athletes in 170 countries in all regions of the
world, providing year-round sports training, athletic competition
and other related programs. Special Olympics now takes place every
day, changing the lives of people with intellectual disabilities
all over the world, from community playgrounds and ball fields in
every small neighborhood’s backyard to World Games. Special
Olympics provides people with intellectual disabilities continuing
opportunities to realize their potential, develop physical fitness,
demonstrate courage, and experience joy and friendship. Visit
Special Olympics at http://www.specialolympics.org and engage with
us on: @specialolympics, fb.com/specialolympics,
youtube.com/specialolympicshq, and
specialolympicsblog.wordpress.com.
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The Coca-Cola CompanyKate Hartman,
404-676-1254Kahartman@coca-cola.com
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