Sprint Names Kevin Crull Chief Marketing Officer
May 20 2015 - 6:50PM
Business Wire
Kevin Crull will join Sprint (NYSE: S) as chief marketing
officer effective May 31, 2015.
In his new role, Crull will be responsible for all products and
services, brand and advertising, customer acquisition and
retention, and all digital and social efforts. Crull will report to
President and CEO Marcelo Claure.
Crull will be a vital contributor to Sprint’s leadership team,
charged with attracting new customers and advancing the company’s
push for greater innovation.
“Kevin did an amazing job at Bell Media and I expect him to do
even better at Sprint,” said Claure. “Sprint is privileged to
attract someone of his caliber and experience in media, content,
and wireless. As the industry shifts towards providing unique
experiences and content to wireless customers, Kevin’s exceptional
experience will allow him to be a great contributor in Sprint’s
transformation journey.”
Crull brings to Sprint 30 years of experience leading sales,
marketing and operations teams. Most recently, Crull served nearly
five years as chief operating officer and then president of Bell
Media, Canada’s largest media and broadcasting company. At Bell,
Crull led the acquisition of CTV Globemedia in late 2010, creating
the foundation for Bell Media, Inc. Following that he led the
acquisition and integration of Astral Media in 2012 and 2013. Under
Crull, CTV, Bell Media’s flagship broadcast network, boasted four
of the top five Canadian-produced television programs and 14 of the
top 20 programs over all, delivering consistent ratings growth in
an intensely competitive market.
While at Bell Media, Crull also developed and launched several
“TV Everywhere” digital products as well as CraveTV, an on-demand
video streaming service providing Canadians with exclusive access
to 12K hours of premium television, including iconic HBO and
Showtime programming.
“I’m thrilled to join Sprint, a company that I believe has
limitless potential for growth and transformation at a very
exciting time in the industry,” Crull said. “I believe the Sprint
team is showing great momentum and has a plan to win in the
marketplace. The wireless industry offers tremendous opportunity
for profitable growth. My past experience has been all about
execution and transformation and delivering results, and this is
what I intend to do as part of the Sprint team.”
Prior to Bell Media, Crull served as president of the Bell
Residential Services organization, Canada’s largest consumer
telecommunications company, providing high-speed broadband, home
phone, and satellite and fiber television service. There, Crull
launched FibeTV, an internet-based live TV service delivered over a
fiber optic network. FibeTV has since grown to over 1 million
subscribers in eastern Canada.
Before his time with Bell and its affiliated companies, Crull
led consumer and small-business sales and marketing at AT&T
Corp., and was senior vice president and general manager of
AT&T’s wireless initiatives. Crull’s telecommunications
experience includes nearly five years as an executive at US
West/Qwest Communications, where he was a senior vice president
leading the company’s largest business unit.
At the outset of his career, Crull rose from entry-level to the
executive suite during nine years at Nestle USA.
Throughout his career, Crull has focused his efforts on growing
businesses by developing keen insights into what consumers need and
want, and devising business programs to deliver it.
Sprint will benefit from this philosophy as the company grows
and attracts more subscribers from rival wireless providers.
Crull will relocate to Kansas City with his family.
About Sprint:
Sprint (NYSE: S) is a communications services company that
creates more and better ways to connect its customers to the things
they care about most. Sprint served more than 57 million
connections as of March 31, 2015 and is widely recognized for
developing, engineering and deploying innovative technologies,
including the first wireless 4G service from a national carrier in
the United States; leading no-contract brands including Virgin
Mobile USA, Boost Mobile, and Assurance Wireless; instant national
and international push-to-talk capabilities; and a global Tier 1
Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past four years.
You can learn more and visit Sprint at www.sprint.com or
www.facebook.com/sprint and www.twitter.com/sprint.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150520006699/en/
SprintDoug Duvall, 571-287-8153douglas.duvall@sprint.com
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