National CineMedia (NCM) Opens Detroit Office
April 30 2015 - 3:30PM
Business Wire
Kendra Cassidy Joins NCM as National Account
Director
National CineMedia (NCM), the largest cinema advertising network
in the U.S., has opened a Detroit office to work more closely with
clients and agencies in the Detroit marketplace, most notably the
auto industry.
Kendra Cassidy has joined NCM to run the Detroit office as a
National Account Director, and will work with advertising clients
and agencies to help them reach an audience of more than 700
million moviegoers who enjoy NCM’s FirstLook pre-show in over 40
other leading national and regional theater circuit affiliates,
including AMC, Cinemark and Regal Entertainment Group.
“After a five year absence, we knew it was critical to have a
dedicated presence back in Detroit to manage and consult with our
growing automotive business,” said Cliff Marks, president of sales
and marketing with NCM. “Detroit is one of the most important ad
markets in the country, and after the tremendous success we had in
the 2014-15 upfront season from the auto category, it became clear
that we needed to have the right person on the ground to continue
to expand our great relationships with U.S. automakers. Kendra is
the ideal person to run NCM’s Detroit office.”
Formerly of Time Inc., Cassidy most recently serving as Detroit
Director of InStyle magazine. Previously, she managed sales efforts
for the company’s print and digital properties, including InStyle,
People, Essence, People StyleWatch, Real Simple, Health and Cooking
Light, maintaining the #1 market share position among the fashion
and beauty competitive set. She has also worked as the Detroit
Manager, Harper’s BAZAAR, and as a Sales Manager, Corporate &
Special Events with Olympia Entertainment, Inc. A graduate of
Michigan State University in East Lansing, MI, Cassidy holds a
Bachelor of Arts degree in Communications.
About National CineMedia
(NCM)
National CineMedia (NCM) is the #1 weekend network in America
and the largest cinema advertising network reaching moviegoers
on-screen, on-site, online and on mobile devices. NCM offers
captivating entertainment content, national reach and unparalleled
audience engagement across its digital in-theater network of over
20,100 screens in approximately 1,600 theaters in 183 Designated
Market Areas® (49 of the top 50). During 2014, over 700 million
moviegoers attended theaters that exclusively present NCM’s
FirstLook pre-show program, including AMC Entertainment Inc.
(NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK), Regal Entertainment
Group (NYSE: RGC), and over 40 other leading regional theater
circuit affiliates. National CineMedia, Inc. (NASDAQ:NCMI) owns a
45.1% interest in, and is the managing member of, National
CineMedia, LLC. For more information, visit www.ncm.com.
(NCMI-A)
National CineMedia (NCM)Amy Jane Finnerty,
212-931-8117amy.finnerty@ncm.comorLeslie Obletz,
212-931-8119leslie.obletz@ncm.com
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