CANTON, Mass., Feb. 18, 2015 /PRNewswire/ -- With the
coffee industry competition heating up this winter, Dunkin' Donuts
has been acknowledged once again as a brand that keeps guests
running with a superior customer experience. This year marks the
ninth consecutive year that Dunkin' Donuts has been ranked number
one in customer loyalty in the coffee category by the Brand Keys
Customer Loyalty Engagement Index®. Dunkin' Donuts also leads the
packaged coffee category in customer loyalty for the third year in
a row.
The 19th annual national survey conducted by brand loyalty and
engagement consultancy Brand Keys
identifies brands that are best able to engage consumers by meeting
or exceeding their expectations, which creates loyal customers.
Brand Keys' Customer Loyalty
Engagement Index recognizes the brands that receive the highest
loyalty and engagement assessments and surpass competitors for
"delighting" customers. In the coffee restaurant and packaged
coffee categories, consumer preferences were based on consistently
meeting customer expectations for taste, quality, service and brand
value.
"Whether it's keeping our guests running with a wide variety of
food and beverage options, like our new Croissant Donut or Dark
Roast Coffee, or by our fast-growing DD Perks Rewards program,
Dunkin' Donuts is committed to delivering a superior customer
experience," said John Costello,
Dunkin' Brands' President, Global Marketing and Innovation.
"Brand Keys' recognition once again
for coffee customer loyalty is an honor that we share with our
dedicated franchisees and our hard-working crew members who
consistently provide our busy, on-the-go guests with fast and
friendly service all day, every day."
"Dunkin' Donuts has an extremely loyal fan base by creating real
emotional engagement between their brand and the consumer and we
congratulate them," said Robert
Passikoff, founder and president, Brand Keys. "They've been #1 in our Customer
Loyalty Engagement Index for nine straight years in the coffee
category and #1 in the packaged coffee category for three years in
a row. This accomplishment is only achieved through quality
products, meaningful differentiation and consistent service that
continuously resonates with consumers."
As a testament to Dunkin' Donuts' customer loyalty, the company
recently achieved 2.5 million DD Perks® Rewards members and reached
11 million downloads of the Dunkin' Mobile App. With DD Perks,
guests earn five points for every dollar they spend on qualifying
purchases at Dunkin' Donuts when they pay using an enrolled Dunkin'
Donuts Card, either plastic or via the Dunkin' Mobile® App. Once a
member accrues 200 points, he or she receives a coupon for a free
any-size beverage of choice, redeemable at participating Dunkin'
Donuts restaurants.
Dunkin' Donuts' packaged coffee is the perfect way to enjoy the
delicious taste of Dunkin' Donuts coffee at home, any time.
Available in favorite flavors such as Original Blend, Decaf,
Hazelnut and French Vanilla, Dunkin' Donuts' packaged coffee is
available at participating Dunkin' Donuts restaurants in a 16-oz.
bag.
According to The NPD Group / CREST®, Dunkin' Donuts serves the
most traditional hot and iced coffee in America, selling more than
1.8 billion cups of coffee every year. Dunkin' Donuts uses 100%
Arabica coffee beans, and the company's coffee specifications are
recognized by the industry as a superior grade of coffee.
To learn more about Dunkin' Donuts,
visit www.DunkinDonuts.com or follow us on Facebook
(www.facebook.com/DunkinDonuts) and Twitter
(www.twitter.com/DunkinDonuts).
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts
is America's favorite all-day, everyday stop for coffee and baked
goods. Dunkin' Donuts is a market leader in the hot
regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin
categories. Dunkin' Donuts has earned the No. 1 ranking for
customer loyalty in the coffee category by Brand Keys for nine years running. The company
has more than 11,300 restaurants in 36 countries worldwide. Based
in Canton, Mass., Dunkin' Donuts
is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of
companies. For more information, visit www.DunkinDonuts.com.
Contact:
Michelle King
Dunkin' Brands
781-737-5200
Michelle.King@dunkinbrands.com
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SOURCE Dunkin' Donuts