CANTON, Mass., Feb. 11, 2015 /PRNewswire/ -- Dunkin'
Donuts, America's all-day, everyday stop for coffee and baked
goods, announced today that the Croissant Donut has been added as a
permanent addition to the brand's bakery lineup. The Croissant
Donut, a delicate and flaky croissant ring glazed like a donut, was
introduced in November as a limited-time only menu item, and became
one of the most popular limited-time bakery items in recent brand
history. Dunkin' Donuts recently extended the availability of the
Croissant Donut into 2015 and, due to popular demand, has now
decided to make the Croissant Donut a permanent menu item at
participating Dunkin' Donuts restaurants nationwide.
Dunkin' Donuts has sold 8.5 million Croissant Donuts since its
introduction as a limited-time offer in November. Dunkin' Donuts
plans to expand the Croissant Donut platform throughout 2015,
offering guests new and unique flavor options. Beginning this
March, a Boston Kreme Croissant Donut, a Croissant Donut filled
with Bavarian Kreme and drizzled with chocolate icing, will be
available at participating Dunkin' Donuts restaurants throughout
Monmouth and Ocean County, New Jersey.
"The Croissant Donut received an overwhelmingly positive
response from our guests, and we are thrilled to make it a
permanent menu item due to popular demand," said John Costello, President, Global Marketing and
Innovation for Dunkin' Brands. "With Dunkin' Donuts' unrivaled
donut heritage, the Croissant Donut platform will allow us to bring
even more new and exciting flavor options to our fans. I look
forward to seeing what our Culinary Team comes up with."
Additionally, Dunkin' Donuts has brought back a heartfelt
Twitter sweepstakes in honor of the return of its heart-shaped
donuts (Brownie Batter and Cookie Dough donut flavors). Beginning
today, February 11, through
February 13, fans are invited to
tweet a message to their loved one, using the hashtag #DDHearts
& #Sweeps. On February 13, up to
10 participants will receive a $100
mGift and have their tweet turned into a special donut dedication
video they can send to their Valentine. Each video will feature
their message and a heart-shaped donut personalized with the name
of their sweetheart. The donut will be personally created and
decorated by Rick Golden, Dunkin'
Donuts' Manager of Donut Excellence. One grand prize winner will
also receive two JetBlue travel certificates. No purchase
necessary, must be 18+ to enter. Void where prohibited. For
additional terms and conditions related to Dunkin' Donuts'
"Heartfelt" Twitter Sweepstakes, please visit:
http://dun.kn/1EGWv7D.
Dunkin' Donuts has been a leader in the donut category for 65
years, selling 2.5 billion donuts and MUNCHKINS® donut hole treats
annually worldwide. Within the United
States, Dunkin' Donuts offers more than 70 varieties of
donuts, including beloved flavors such as Boston Kreme, Glazed,
Chocolate Glazed Cake and Chocolate Frosted.
To learn more about Dunkin' Donuts,
visit www.DunkinDonuts.com or follow us on Facebook
(www.facebook.com/DunkinDonuts) and Twitter
(www.twitter.com/DunkinDonuts).
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day,
everyday stop for coffee and baked goods. Dunkin' Donuts is a
market leader in the hot regular/decaf/flavored coffee, iced
coffee, donut, bagel and muffin categories. Dunkin' Donuts has
earned the No. 1 ranking for customer loyalty in the coffee
category by Brand Keys for eight
years running. The company has more than 11,300 restaurants in 36
countries worldwide. Based in Canton,
Mass., Dunkin' Donuts is part of the Dunkin' Brands Group,
Inc. (Nasdaq: DNKN) family of companies. For more information,
visit www.DunkinDonuts.com.
Contact:
Lindsay Cronin
Dunkin' Brands
781-737-5200
Lindsay.Cronin@dunkinbrands.com
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SOURCE Dunkin' Donuts