NEW YORK, Feb. 5, 2015 /PRNewswire/ -- Today, Soma
announces it is teaming up with the American Heart Association, the
nation's oldest and largest voluntary organization dedicated to
fighting heart disease and stroke.
Starting today, the Soma brand will donate $1 for every bra sold in boutiques and at
soma.com (for a total of $20,000),
through March 11. During each new
boutique Grand Opening Event throughout 2015, Soma will also donate
10% of all net proceeds to the American Heart Association.
"This cause is near and dear to my heart," states
Laurie Van Brunt, Soma president.
"At 13 months old, with 1 in 4 odds, I survived open heart surgery
when it was in its early phases of research. Soma believes in the
importance of helping the communities in which our customers live.
Charitable giving is one of the guiding principles of our
brand."
In addition, customers can make a donation at any of the
retailer's 250+ boutiques nationwide, outlets and online at
www.soma.com/AHA, throughout this year. 100% of customer donations
benefit the American Heart Association.
"We are very grateful for Soma's commitment to helping raise
awareness about heart disease," said Bernie
Dennis, Chairman of the American Heart Association. "Through
the support of companies like Soma, we are able to continue to help
save lives through our programs, education and research."
Soma is also asking customers across the country to help spread
the word and to share their story, through social media, by tagging
@SomaIntimates and using the hashtag, #MyHeartStory.
About Soma:
Soma, a division of Chico's FAS, Inc.
(NYSE: CHS), offers beautiful and sensual lingerie, loungewear and
beauty products. Home of the warmest personal service, Soma
embraces women with luxuriously soft fabrics, innovative fashion
and an always perfect fit in bra sizes 32A-44G. As of January 8th, Soma will operate 281
boutiques and outlets across the country as well as a website at
www.soma.com. Follow us on Facebook and Twitter.
About the American Heart Association:
The American
Heart Association is devoted to saving people from cardiovascular
disease and stroke – America's leading killers. We team with
millions of volunteers to fund innovative research, fight for
stronger public health policies, and provide lifesaving tools and
information to prevent and treat these diseases. The Dallas-based association is the nation's
oldest and largest voluntary organization dedicated to fighting
heart disease and stroke. To learn more or join us, call
1-800-AHA-USA1 or any of our offices around the country.
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SOURCE Soma