LAS VEGAS, Dec. 11, 2014 /PRNewswire/ -- Pure Hospitality
Solutions, Inc., (OTC: PNOW) announced today that the Company nears
completion of its re-tooled FROL (Friendly Reservation Online)
technology; a more robust and powerful system than the beta version
tested on U.S. based hotels.
"The original FROL software was tested by over 30 independent
hotels throughout the United
States," stated Melvin
Pereira, President and CEO of Pure Hospitality Solutions,
Inc. "The feedback was that the beta software significantly
increased booking rates at many of the properties. The
majority of the owners experienced better than good results with
its use."
"That being said, those test were conducted in a highly
saturated market, where Expedia, Priceline and their respective
subsidiaries rule. Today, we're smarter. We will launch
the new FROL hospitality booking engine in one of the world's top
ten countries to invest. That is not saturated with Online
Travel Agencies (OTA's), and, also happens to have one of the
fastest growing tourism economies in the Central America-Caribbean region. Costa Rica."
Management indicated that its predecessor successfully ran the
beta test in the United States. Like most sustainable
innovations, the cost to compete however, in a saturated market, is
extremely high – particularly during a severe market
downturn. However, what history has revealed about the online
hospitality booking engine market, is that it's easier to buy than
to build. Especially in locales where there is little market
saturation.
Mr. Pereira concluded, "It is wrongly assumed that Costa Rica, and the entire Central America-Caribbean region, has always been bustling
with high volumes of tourism and hotel development. This is
not entirely the case and we plan to leverage this in our
favor. We will build a strong and effective online
hospitality booking system for Costa
Rica, and certainly look to expand throughout the
Central America-Caribbean region; quickly.
"This is where the future value of Pure Hospitality Solutions
really resides. In our technology solutions for online
hospitality reservations. Our properties simply become a
'good to have' for the additional value that stems from owing hard
assets. Our vacation properties also provide a guaranteed
customer and revenue base. But check the valuations on the
regional booking engine companies that were acquired and didn't own
their own hotels or vacation properties. We are on the right
track, and with the home court advantage!"
About Pure Hospitality Solutions, Inc. (
www.purenow.solutions ) (PINKSHEETS: PNOW ) provides proprietary
technology, marketing solutions and branding services to hotel
operators and condominium owners. The Company's vision is to build
competitive operations in the areas of (i) online marketing and
hotel internet booking engine services, (ii) hotel branding and,
(iii) own, operate and in some instances develop, boutique hotels
under the new, "by PURE"brand.
Recently, Pure has also focused a large part of daily operations on
the development and acquisition of condominium apartments and hotel
properties, in rapidly up and coming tourist destinations. Through
the acquisition of international vacation properties, condominiums,
hotels, land development projects, etc., PURE is able to deliver
increased long-term values to the Company's balance sheet. This
value translates through hard assets, which in most cases generate
immediate, short- and long-term revenues from both rental income
and property sales.
(For more, visit: OTC Markets PNOW Profile )
Related Links:
Pure Hospitality Solutions: What's Next
Pure Hospitality Solutions, Inc. Pinterest
Pure Hospitality Solutions, Inc. Bahia-Encantada
Pure Hospitality Solutions, Inc. Facebook
Pure Hospitality Solutions, Inc.Twitter
Pure Hospitality Solutions, Inc.Google +
Safe Harbor Statements in this news release that are not
historical facts, including statements about plans and expectations
regarding products and opportunities, demand and acceptance of new
or existing products, capital resources and future financial
results are forward-looking. Forward-looking statements involve
risks and uncertainties which may cause the Company's actual
results in future periods to differ materially from those
expressed. These uncertainties and risks include changing consumer
preferences, lack of success of new products, loss of the Company's
customers, competition and other factors discussed from time to
time in the Company's filings with the Securities and Exchange
Commission.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/pure-announces-retooled-booking-software-2015-launch-slated-to-be-industry-regional-leader-300008590.html
SOURCE Pure Hospitality Solutions, Inc.