StreamTrack Releases RadioLoyalty Android App; Launches New Mobile Monetization Strategy
November 24 2014 - 4:20PM
Business Wire
StreamTrack, Inc. (STTK ) ("StreamTrack" or the
"Company"), today announced the launch of its new RadioLoyalty
mobile App for Andoid devices. The release marks an important
milestone for StreamTrack Media in its mobile strategy.
Key features include:
- Integration with Opera Software’s
Admarvel Advertising Platform with ad serving technology supporting
display and rich media including video
- A completely redesigned interface that
is easy to navigate through its central dashboard and larger search
display results
- Navigational pages including: about,
now playing, stations, search, favorite and my account
- Greater flexibility to support multiple
stream formats including AAC+ and MP3
- Support for multiple bit rate streams
including 64K and 128K
- Increased functional stability
resulting in better user experience
- Improved audio quality
Michael Hill, CEO of StreamTrack stated: “In addition to
superior listener experience from the optimized interface and
larger station display, we have implemented a key step in our plan
of greater mobile monetization of our listener base. We looked at
multiple options in evaluating the best advertising platform, and
Opera Software was the clear winner. Its technology is impressive
and its AdMarvel platform is being utilized by some of the top
brands in the world including CBS, the Discovery Channel, Pandora
and T-Mobile. We plan to release the new iOs App over the next week
and we look forward to rapid mobile growth in listeners and
revenue.”
Hill Continued, “As we rollout our mobile strategy, we look to
secure partnerships with content owners across multiple verticals
to include bands and artists, casual gaming, motion pictures,
health and wellness, medical/wellness and fantasy sports just to
name a few. This will further enable the integration of our
monetization platform within industries outside of music.”
The App is now available to download at:
https://play.google.com/store/apps/details?id=air.com.radioloyalty.android
About StreamTrack, Inc.
StreamTrack, Inc. (the "Company") is a digital media and
technology services company. The Company provides audio and video
streaming and advertising services through its RadioLoyalty™
Platform (the "Platform") to over 5,500 internet and terrestrial
radio stations and other broadcast content providers. The Platform
consists of a web-based and mobile player that manages streaming
audio and video content, social media engagement, display and video
ad serving capable of replacing audio ads with video ads within the
web player in a live or on-demand environment. The Company offers
the Platform directly to its broadcasters and integrates or white
labels its technologies with web-based internet radio guides and
other web-based content providers. The Company is also continuing
development of WatchThis™, a patent-pending technology to provide
web, mobile and IP television streaming services that are
e-commerce enabled within streamed content.
For more information
visit: http://www.streamtrack.com
or http://www.radioloyalty.com
About AdMarvel
AdMarvel is a wholly owned subsidiary of Opera Software ASA. It
makes mobile advertising work by enabling mobile developers,
publishers and carriers to easily source, provision, manage and
track advertising from virtually any ad network or direct sourced
advertising inventory. As the leading trusted third party in mobile
advertising, AdMarvel works with mobile publishers, developers,
carriers, ad networks, agencies and advertisers to optimize
advertising inventory and revenue. AdMarvel services work across
mobile web, WAP, SMS/MMS and in-application and video
modalities.
It provides for the hosting, management and serving of mobile
advertisements on mobile websites and mobile platforms of its
customers providing an online dashboard where its customers can
review advertising performance, control various aspects of ad
supply, and modify, review and manage ad campaign inventory on
behalf of its advertisers. Features include: seamless
multi-advertiser management, campaign management, ad performance
optimization, multi-publisher management, advertiser self-service,
centralized campaign approval, a detailed performance dashboard,
and mediation across multiple ad sources, networks, and direct
advertisers.
For more information, visit www.admarvel.com
Forward-Looking Statements
Certain statements contained herein constitute "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are based on
current expectations, estimates and projections about StreamTrack's
industry, management's beliefs and certain assumptions made by
management. Readers are cautioned that any such forward-looking
statements are not guarantees of future performance and are subject
to certain risks, uncertainties and assumptions that are difficult
to predict. Because such statements involve risks and
uncertainties, the actual results and performance of the Company
may differ materially from the results expressed or implied by such
forward-looking statements. Given these uncertainties, readers are
cautioned not to place undue reliance on such forward-looking
statements. Unless otherwise required by law, the Company also
disclaims any obligation to update its view of any such risks or
uncertainties or to announce publicly the result of any revisions
to the forward-looking statements made here. Readers should review
carefully reports or documents the Company files periodically with
the Securities and Exchange Commission.
Contact:StreamTrack, Inc.Michael HillChief Executive
Officerir@streamtrack.com+1 805-308-9151
StreamTrack, Inc.Michael Hill, +1 805-308-9151Chief Executive
Officerir@streamtrack.com