Call of Duty: Advanced Warfare Live-Action “Discover Your Power” Trailer Debuts Tonight
October 30 2014 - 1:00PM
Business Wire
Activision’s Discover Your Power Spot
Demonstrates How Power Changes Everything
Director Peter Berg Leads Trailer Featuring
Taylor Kitsch and Emily Ratajkowski
Special Early Access Day Zero Edition Available
to Fans Worldwide November 3
Call of Duty®: Advanced Warfare is days from hitting
retail shelves. With less than a week to go for one of the most
anticipated entertainment launches of the year, Activision
Publishing, Inc., a wholly owned subsidiary of Activision Blizzard,
Inc. (Nasdaq: ATVI), today kicks things into high gear with the
release of the new Call of Duty: Advanced Warfare
live-action trailer helmed by director Peter Berg of Pony Show
Entertainment and featuring Taylor Kitsch (Lone Survivor) and Emily
Ratajkowski (Gone Girl). The intense :90 second high-octane piece,
titled “Discover Your Power,” and featuring the hit single “Salute
Your Solution” by The Raconteurs, will debut on network television
in the U.S. tonight on Thursday Night Football and will rollout
worldwide across high-profile telecasts.
“Every year the launch of Call of Duty® is more than just
another product launch; it’s a cultural event that draws millions
of people together from all over the world. And this year,
Sledgehammer Games has created a title that’s bringing an all-new
experience to the franchise,” said Tim Ellis, CMO, Activision
Publishing, Inc. “Our goal is to match that innovative approach
with one of the most dynamic and far-reaching launch campaigns
we’ve ever deployed. ‘Discover Your Power’ personifies the new ways
that players can become the center of their own epic action
experience in Call of Duty: Advanced Warfare, with greater
capabilities than ever before.”
Call of Duty: Advanced Warfare launches
worldwide November 4. Anyone who purchases a physical or
digital Day Zero version of the game, for the first time ever, can
start playing as much as a day early, on Day Zero, Monday,
November 3*. Beyond the special early access to the game, the Day
Zero Edition also comes with two custom weapons: the AK-12G Assault
Rifle and Crossbow-B2, as well as Double XP on November 3.
Additional offers may be available at retailer partners worldwide.
Check with local retail outlets for further information.
Activision will put its full support behind the game through an
expansive TV, digital and outdoor advertising campaign that will
run around the globe with support from media agencies OMD and
MEC.
Promotional partners in North America include Xbox, Mountain Dew
and Doritos, as well as retail partners Amazon, Best Buy, GameStop,
Target and Wal-Mart. Throughout the campaign, Activision has worked
with LA / Amsterdam based agency 72andSunny on overall creative
direction and Ant Farm on a series of heart-pounding gameplay
trailers that have been viewed in the millions.
Call of Duty: Advanced Warfare will be available on Xbox
One, the all-in-one games and entertainment system from Microsoft,
PlayStation®4 computer entertainment system, Xbox 360 games and
entertainment system from Microsoft, PlayStation®3 computer
entertainment system and PC. Call of Duty: Advanced Warfare
is rated “M” (Mature – Blood and Gore, Drug Reference, Intense
Violence and Strong Language – content suitable for persons ages 18
and older) by the ESRB. More information on Call of Duty:
Advanced Warfare can be found at
http://www.callofduty.com/advancedwarfare or on
www.facebook.com/callofduty. Fans can also follow @CallofDuty on
Twitter and Instagram.
*Day Zero Edition quantities limited, availability subject to
demand and inventory at retailer locations. If Day Zero
Edition not available at retailer, pre-order customer may receive a
pre-order refund, or may purchase a launch unit and obtain a code
to download all Day Zero Edition special content. Visit
www.callofduty.com/dayzero for more information.
About Activision Publishing,
Inc.
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading global producer and publisher of
interactive entertainment. Activision maintains operations
throughout the world. More information about Activision and its
products can be found on the company's website,
www.activision.com.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing, Inc.’s expectations, plans, intentions or
strategies regarding the future, including with respect to the
release of Call of Duty: Advanced Warfare, are
forward-looking statements that are not facts and involve a number
of risks and uncertainties. Factors that could cause Activision
Publishing’s actual future results to differ materially from those
expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard’s
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to Activision
Publishing and Activision Blizzard as of the date of this release,
and neither Activision Publishing nor Activision Blizzard assumes
any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
ACTIVISION, CALL OF DUTY, and CALL OF DUTY ADVANCED WARFARE are
trademarks of Activision Publishing, Inc. All other trademarks and
trade names are the properties of their respective owners.
Microsoft, Windows, Xbox, Xbox 360 and Xbox LIVE are either
registered trademarks or trademarks of Microsoft Corporation.
"PlayStation" and "PS3" are registered trademarks and "PS4" is a
trademark of Sony Computer Entertainment Inc.
Activision Publishing, Inc.Kyle Walker, PR
Manager424.744.5677kyle.walker@activision.com
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