NEW YORK, Oct. 21, 2014
/PRNewswire/ -- Gap is thrilled to launch kate spade new york
and Jack Spade for GapKids, a
limited-edition girls' and boys' apparel and accessories collection
for Holiday 2014. This marks kate spade new york and Jack Spade's first foray into childrenswear as
well as the first time the Kate Spade & Company brands will
partner together.
Launching in select Gap stores in the
United States, Canada,
United Kingdom, France, Hong
Kong and Japan and on
gap.com on October 30th,
the childrenswear collection, which will be available for two weeks
only, embraces child-like imagination with festive and whimsical
styles in toddler and kids sizing. The collection blends the
playful feminine and colorful twists of kate spade new york and the
energetic charm of Jack Spade with
GapKids' iconic American style.
Retaining the DNA of kate spade new york and Jack Spade, inspiration was taken from the
collection's archives. The collection features recreated signature
pieces from the past, downsized and in fabrics more suited to
children's play and adventure.
"Collaborating with iconic American brands such as kate spade
new york and Jack Spade is a way of
bringing style and optimism to the GapKids customer," said
Rebekka Bay, Creative Director and
EVP, Gap Global Design. "We really wanted to celebrate the best of
all three brands, the casualness of GapKids, the playfulness and
prettiness of kate spade new york and the quirkiness of
Jack Spade."
"I couldn't think of a better partner than Gap to collaborate
with on a children's collection," said Deborah Lloyd, Chief Creative Officer, Kate
Spade & Company. "Their colorful and playful spirit aligns
perfectly with ours and they've helped us realize our vision of
dressing little ones head to toe in kate spade new york and
Jack Spade for their next big
adventure."
Focusing on a child's carefree sense of adventure and
excitement, the collection follows a brother and sister imagining
their way through a magical journey to grandmother's house during
the holiday season. The idea of packing for a family holiday
reunion, celebrating the journey seen from the back seat of the
car, the actual celebration and the overnight stay, are themes that
can be seen throughout.
Collection favorites include charming dresses, clever graphic
sweatshirts, witty winter accessories and stylish tech cases
marrying the brands' aesthetics and allowing kids to be kids. Fit
and flare dresses and button down tops for girls are played up with
the kate spade new york signature bow print. Sassy sayings such as
"Here Comes Trouble", "Skirt The Rules", "Pretty Sneaky", and "Are
We There Yet?" can be found on girls' and boys' fashion and
accessories. Mittens with playful quotation marks, knit hats with
antlers and hot dog printed scarves speak to the whimsy of the
winter collection. Highlighting the fun and quirky nature of the
Kate Spade & Company brands, graphic tech accessories feature
hamburgers, notebooks and emojis.
With prices starting from $9.95 up to $130, the collection will
be available in select Gap stores and on gap.com starting on
October 30th for two weeks
only.
About Gap
Gap is a global apparel and accessories
brand focused on delivering casual, American style. The brand
offers classic, iconic clothing that helps customers express their
individuality through its Gap, GapKids, babyGap, GapMaternity and
GapBody collections. With an optimistic point of view and belief
that everyone can make their creative mark in the world, Gap
embodies what it means to be bright. Founded in San Francisco in 1969 by Donald G. Fisher and Doris F. Fisher, the brand has grown from one
store to over 1,700 company-operated and franchise retail locations
around the world. Gap is the namesake brand for leading global
specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana
Republic, Old Navy, Piperlime, Athleta, and Intermix. For more
information, please visit www.gapinc.com.
About kate spade new york
In 1993, Kate Spade designed
the utilitarian bag she had been craving for years but couldn't
find anywhere and so began a revolution in the accessories market.
Simple silhouettes with clever details and crisp palettes soon
established a visual shorthand for the brand that's recognizable
the world over. In 2007, Kate Spade turned the reins over to the
design powerhouse, Liz Claiborne Inc. which then became Fifth &
Pacific Companies Inc, and now operates under Kate Spade &
Company (NYSE: KATE). Deborah Lloyd,
formerly of Banana Republic and Burberry took the helm as Chief
Creative Officer with an aim to broadening the line while honoring
Kate's rich history. Today you'll find the brand on the arms of
women everywhere with nearly 300 kate spade new york stores
worldwide and a thriving e-commerce business.
About Jack
Spade
Jack Spade began
in 1996 out of a warehouse on Warren Street in New York City. It grew out of the idea that
useful items could also be stylish. The first JACK SPADE bag was sold to a hardware store in
1997. Today, Jack Spade has grown to
include clothing, small goods and accessories. It remains true to
the idea that good design solves a problem with straightforward
solutions, using timeless and durable materials. Jack Spade can be found online at
www.jackspade.com, in their 13 retail stores in the US,
Japan and UK, and in top select
stores worldwide.
Media Contacts
Mackenzie Dougherty
Gap
(212) 886-7445
Mackenzie_Dougherty@gap.com
Matthew Bires
KCD
(212) 590-5102
bires@kcdworldwide.com
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SOURCE Gap