BALTIMORE, Oct. 2, 2014 /PRNewswire/ --
News
T. Rowe Price is
launching an animated video book online to help parents of young
children cope with the anxiety that can stem from saving for
college. The new piece is an animated short of the global
investment firm's book, Everybody Freaks Out! But It's
Going to Be Okay, a lighthearted story of two fictitious
parents and how they were able to move past their college savings
panic.
Everybody Freaks Out! But It's Going to Be
Okay, released as a hard cover book on Amazon.com in April
by T. Rowe Price, is aimed at
parents but written and illustrated in the style of a children's
book. All proceeds from sales of the $5 book go directly to Junior Achievement
USA®, a national,
nonprofit organization focused on promoting financial literacy. The
book is also available as a free, digital download at
CollegeSavingsChillout.com.
T. Rowe Price launched
CollegeSavingsChillout.com to offer a practical approach to start
saving for college with easy-to-digest content. Presenting six
simple steps, the site helps parents understand how 529 plans can
be an effective and manageable way to start saving for college.
Quote
Tom Kazmierczak,
Head of Retirement and College Products
"We want to make this content accessible and engaging across a
variety of mediums. Saving for college is easier than most people
think, and it may be more of a financial necessity than they
realize. We launched CollegeSavingsChillout.com to help families
overcome the anxiety, and sometimes inertia, associated with saving
for college costs. Our hope is that this video will further
encourage families to think about college saving and just get
started putting money toward it."
About T. Rowe Price
Founded in 1937, Baltimore-based
T. Rowe Price Group, Inc. (NASDAQ-GS: TROW), is a global investment
management organization with $738.4
billion in assets under management as of June 30, 2014. The organization provides a broad
array of mutual funds, subadvisory services, and separate account
management for individual and institutional investors, retirement
plans, and financial intermediaries. The company also offers
sophisticated investment planning and guidance tools. T. Rowe Price's disciplined, risk-aware
investment approach focuses on diversification, style consistency,
and fundamental research. For more information, visit
troweprice.com, Twitter (twitter.com/troweprice), YouTube
(youtube.com/trowepricegroup), LinkedIn
(linkedin.com/company/t.-rowe-price), or Facebook
(fb.com/troweprice).
Please note that a 529 plan's disclosure document includes
investment objectives, risks, fees, expenses, and other information
that you should read and consider carefully before investing. You
should compare these plans with any 529 college savings plan
offered by your home state or your beneficiary's home state. Before
investing, consider any state tax or other benefits that are only
available for investments in the home state's plan.
SOURCE T. Rowe Price Associates