FORT WORTH, Texas, Oct. 1, 2014 /PRNewswire/ -- Today American
Airlines will launch its annual "Be Pink" campaign, a month-long,
employee-led initiative to raise funds for breast cancer research
and awareness. This year's Be Pink campaign marks the first time
the combined company has joined forces for the cause. Throughout
the month of October, more than 100,000 American and US Airways
team members will don pink uniform items, serve customers with Be
Pink-branded items and lace up their tennis shoes for local walks
and events to support the fight against cancer.
"American wants to put our support behind causes that are
meaningful to our employees," said Doug
Parker, American Airlines chairman and CEO. "Be Pink stands
out because so many of our team members have been impacted by
breast cancer. Together, we're taking a stand to join in the fight
against this disease, while supporting our employees, customers and
all those who are battling through it."
Customers will have the opportunity to join the company's Be
Pink efforts with special offers to promote awareness and action
against breast cancer, which accounts for one in eight of newly
diagnosed cancers among women. During the month of October a
minimum $25 donation to American's
Miles for the Cure® program will earn
AAdvantage® members 20 bonus miles, instead of 10, for
each dollar contributed. Donations can be made at aa.com/BePink.
When customers travel on American during October, they will see
pink from the time they book tickets on aa.com, to when they pick
up their baggage at their final destination. Employees will be
sporting Be Pink uniform items and many of them will be part of
awareness teams to raise funds through their participation in local
American Cancer Society Making Strides Against Breast Cancer walks
and Susan G. Komen Race for the Cure
events. The company's websites, in-flight American Way
magazine, napkins, in-flight menus, cabin messages, complimentary
in-flight lemonade and even some boarding passes will "go
pink" to serve as symbols of American employees' determination to
find a cure for breast cancer.
American has supported the fight against breast cancer for more
than 30 years and is the Official Airline of Susan G. Komen for the Cure®. In
2013, American and US Airways raised more than half a million
dollars to support the cause through the generosity of employees,
customers and corporate contributions. Visit American's Join Us In
Causes That Matter page on aa.com to learn more about how you can
join the company's efforts to create a world without breast
cancer.
Miles for the Cure® and Susan G. Komen for the Cure®
are registered trademarks of Susan G.
Komen.
About American Airlines Group
American Airlines Group (NASDAQ: AAL) is the holding company for
American Airlines and US Airways. Together with wholly owned and
third-party regional carriers operating as American Eagle and US
Airways Express, the airlines operate an average of nearly 6,700
flights per day to 339 destinations in 54 countries from its hubs
in Charlotte, Chicago, Dallas/Fort
Worth, Los Angeles,
Miami, New York, Philadelphia, Phoenix and Washington, D.C. The American Airlines
AAdvantage and US Airways Dividend Miles programs allow members to
earn miles for travel, vacation packages, car rentals, hotel stays
and everyday purchases. Members of both programs can redeem miles
for tickets as well as upgrades to First Class and Business Class.
In addition, AAdvantage members can redeem miles for vacation
packages, car rentals, hotel stays and retail products. American is
a founding member of the oneworld alliance, whose members and
members-elect serve nearly 1,000 destinations with 14,250 daily
flights to 150 countries. Connect with American on Twitter
@AmericanAir and Facebook.com/AmericanAirlines and follow US
Airways on Twitter @USAirways.
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SOURCE American Airlines