Oink 2.0 App with Personalized Shopping Feature Launches for iOS Devices

New Oink App Upgrade Includes Patented Technology

Virtual Piggy, Inc. (OTCQB:VPIG), creator of Oink, the award-winning payment technology for families and teens, announced today that it has launched a 2.0 version of its Oink App, a teen-targeted shopping and deal exploration experience. The update features newly patented technology that allows teens to view offers from popular retailers by category and then save their “favorites” to use in-store or online.

The Oink app is available as a free download from the Apple App Store at: http://itunes.apple.com/us/app/oink/id773021178.

“Our new app allows consumers to shop at Oink-partner retailers directly from their mobile devices and make purchases using their digital wallet, which is linked to a personal account,” said Dr. Jo Webber CEO and Founder of Oink. “It’s a real win for parents, but also for teens whose shopping experience will now be tailored to their likes and interests.”

Oink is an award-winning teen and family payment platform, designed to allow retailers and game publishers to reach young consumers in a safe, legal and effective manner compliant with the FTC and other international regulations. The Oink technology serves as a digital family wallet that is available online or via mobile and allows safe, secure transactions – all within parental controls. The Oink App utilizes US Patent No.: 8,762,230.

More information about Oink can be found at www.oink.com.

About Virtual Piggy, Inc.

Virtual Piggy is the provider of Oink, the first e-commerce solution that enables kids and teens to manage and spend money within parental controls. It enables parents to teach financial management through the use of a secure family wallet. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. The company, based in Hermosa Beach, CA, is on the Web at: www.virtualpiggy.com and holds three technology patents, US Patent No. 8,762,230, 8,650,621 and 8,812,395.

Safe Harbor Statement

All statements herein other than statements of historical facts are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Forms 10-K filed with the SEC, and other filings with the SEC.

Public Relations:The Network PRMichelle Schrodermichelle@thenetworkpr.comorInvestor Relations:Investor AwarenessTony Schor, 847-945-2222 ext. 221tony@investorawareness.com

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