KNOXVILLE, Tenn., July 29, 2014 /PRNewswire/ -- Regal
Entertainment Group (NYSE: RGC), a leading motion picture exhibitor
owning and operating the largest theatre circuit in the United States, today announces a way for
guests to share their love of moviegoing and Share a Coke. In
the spirit of sharing all summer long, Coca-Cola and Regal Cinemas
are teaming up to introduce "Tweet-a-Coke." Part of Coca-Cola's
"Share a Coke" campaign, "Tweet-a-Coke," gives fans the chance to
Share a Coke via Twitter.
A social-commerce first for Coca-Cola, moviegoers can buy and
Tweet a friend a Coca-Cola at participating Regal Cinemas across
the country. They simply connect a credit card to their Twitter
account, then tweet a friend using @TweetACoke, the word "enjoy"
and their friend's Twitter handle.
"Regal Cinemas is excited to be Coca-Cola's first 'Tweet a Coke'
partner," said John Curry, senior
vice president of food service at Regal Entertainment Group.
"Together, Coca-Cola and Regal Cinemas have been bringing happiness
to moviegoers for 12 years, and now we're teaming up to make this
summer of sharing even bigger."
"Tweet-a-Coke" serves as a digital experience for Coca-Cola's
'Share a Coke' campaign which extends an invitation to America to
find their name and the names of family, friends, colleagues on a
bottle of Coca-Cola… and together open a little extra happiness
this summer. The campaign features 20-ounce bottles with the iconic
Coca-Cola logo swapped out for 250 of the nation's most popular
names among teens and Millennials. To find out which names are
available in-stores, fans can visit ShareaCoke.com. 'Share a Coke'
will also tour the nation with more than 500 stops where people can
customize Coca-Cola mini cans for themselves and a second can for
someone special. ShareaCoke.com offers date and location
information for the cross-country tour.
For more information on the 'Tweet a Coke' campaign visit
Tweetacoke.com. To find Regal Cinemas locations visit
REGmovies.com.
About The Coca-Cola Company:
The Coca-Cola Company (NYSE: KO) is the world's largest
beverage company, refreshing consumers with more than 500 sparkling
and still brands. Led by Coca-Cola®, one of the
world's most valuable and recognizable brands, our Company's
portfolio features 17 billion-dollar
brands including Diet
Coke®, Fanta®, Sprite®, Coca-Cola
Zero™,
vitaminwater®, Powerade®, Minute
Maid®, Simply™, Georgia® and Del
Valle®. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks.
Through the world's largest beverage distribution system, consumers
in more than 200 countries enjoy our beverages at a rate
of 1.9 billion servings a day. With an enduring commitment to
building sustainable communities, our Company is focused on
initiatives that reduce our environmental footprint, support
active, healthy living, create a safe, inclusive work
environment for our associates, and enhance the economic
development of the communities where we operate. Together with our
bottling partners, we rank among the world's top 10 private
employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey
at www.coca-colacompany.com, follow us on Twitter
at twitter.com/CocaColaCo, visit our
blog, Coca-Cola Unbottled,
at www.coca-colablog.com or find us on LinkedIn
at www.linkedin.com/company/the-coca-cola-company.
About Regal Entertainment Group:
Regal Entertainment
Group (NYSE: RGC) operates the largest and most geographically
diverse theatre circuit in the United
States, consisting of 7,341 screens in 573 theatres in 42
states along with Guam, Saipan,
American Samoa and the
District of Columbia as of
July 24, 2014. The Company operates
theatres in 46 of the top 50 U.S. designated market areas. We
believe that the size, reach and quality of the Company's theatre
circuit not only provide its patrons with a convenient and
enjoyable movie-going experience, but is also an exceptional
platform to realize economies of scale in theatre operations.
Media Contact:
Russ
Nunley
Vice President of Marketing & Communications
Regal Entertainment Group
russ.nunley@REGmovies.com
865-925-9539
Photo - http://photos.prnewswire.com/prnh/20140728/130641
Logo - http://photos.prnewswire.com/prnh/20140415/73289
SOURCE Regal Entertainment Group