SHELTON, Conn., July 28, 2014 /PRNewswire/ -- SSI recently
partnered with JetBlue Airways (NASDAQ: JBLU) to allow members of
the airline's TrueBlueTM loyalty program to join a new
business research panel from SSI called the Points for Surveys™
panel (www.pointsforsurveys.com). Points for Surveys members, part
of SSI's B2B inSSItesTM business sample will earn
TrueBlue points for sharing their opinions.
"At JetBlue, we are always looking at ways in which we can
enhance our TrueBlue customer loyalty program. We chose to partner
with SSI because its unique partnership model provides exceptional
value to our members," said Kelly
Roe, JetBlue's director of loyalty and partnerships. "Our
partnership with SSI will add even more value to our most frequent
fliers and we look forward to working with SSI to grow the Points
for Surveys panel."
TrueBlue frequent flier members will join other premier loyalty
programs in the travel, leisure and media sectors, along with
profiled respondents from SSI's own proprietary panels as part of
SSI's B2B inSSItes sample. TrueBlue, JetBlue's exclusive
rewards program for frequent fliers, allows customers to earn
points even faster with partner programs, while redeeming awards
starts at just 5,000 points for one-way travel, with no black-out
dates.
"SSI B2B panels are growing rapidly because top brands like
JetBlue see the benefits of partnering with SSI to expand their
loyalty program offerings and grow revenue," said Bob Fawson, SSI chief access, supply and
engagement officer. "We offer a substantial revenue stream
for loyalty programs, and a new and enjoyable opportunity for
members to earn rewards. We are delighted that JetBlue is the
latest top brand to join our partner family."
SSI's B2B inSSItes sample offers precise targeting using
questions designed by methodologists. Members include
decision-makers and influencers in areas such as IT, HR and
advertising; senior executives, small business owners and
professionals of all types. Respondents are selectable by revenue,
employee size, geography and vertical market. B2B inSSItes is the
only business sample to use live telephone and LinkedIn®
verification combined with proprietary SSI validation techniques to
deliver quality responses. SSI is also the only company to offer
B2B sample in every mode: telephone, online, mobile and postal
mail.
JetBlue is New York's Hometown
Airline, and a leading carrier in Boston, Fort
Lauderdale/Hollywood,
Los Angeles (Long Beach),
Orlando and San Juan.
JetBlue carries more than 30 million customers a year to 86 cities
in the U.S., Caribbean and
Latin America with an average of
850 daily flights. With JetBlue, all seats are assigned, all fares
are one-way, an overnight stay is never required and the first
checked bag is free (subject to weight and size limits and
exceptions for itineraries including flights marketed or operated
by other airlines). For more information please visit
JetBlue.com.
SSI is the premier global provider of sampling, data collection
and data analytic solutions for consumer and business-to-business
survey research, reaching respondents in 86 countries via Internet,
telephone, mobile/wireless and mixed-access offerings. SSI
staff operates from 25 offices in 18 countries, offering CATI,
questionnaire design consultation, programming and hosting, online
custom reporting and data processing. SSI's 3,300 employees serve
more than 3,000 clients worldwide. Visit SSI at
www.surveysampling.com.
SSI B2B inSSItes is a trademark of Survey Sampling
International, LLC.
Points for Surveys is a trademark of
Survey Sampling International, LLC.
LinkedIn is a
trademark of LinkedIn Corp.
TrueBlue is a trademark of
JetBlue Airways Inc.
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SOURCE SSI (Survey Sampling International)