15% of Very Small Businesses Operate Without a Logo
July 28 2014 - 8:00AM
Business Wire
MOJO Marketplace makes branding a small
business easy with customizable logo downloads
Endurance International Group (NASDAQ:EIGI), a leading
cloud-based platform solutions provider helping small and
medium-sized businesses succeed online, today released findings
from a survey of 491 Very Small Business (VSB) subscribers within
the total Endurance subscriber base. Endurance defines VSBs to be
small businesses employing five or fewer employees. The survey
explored the use of logos among very small businesses and how often
they design and refresh their logos.
The results revealed that very small businesses may be
struggling to design impactful logos given their limited budgets.
The survey found that:
- 15% of VSBs have no logo at all
- 56% of VSBs designed their own
logo
- 26% of respondents admitted they are
‘very’ or ‘somewhat’ likely to change their logo within the next
six months
“A standout logo and impressive web presence are important parts
of building a brand even at the very early stages of building a
business,” said Michael Kesselman, EVP, Innovation and Strategy at
Endurance. “We believe every business should be able to affordably
and easily create a branded presence. In the past, companies might
have thought they had to spend a lot on branding and logo design,
which meant that they would have been hesitant to rebrand or even
refresh their brand. Our MOJO Marketplace tools help to deliver
professional logos and graphics at any budget.”
MOJO Marketplace, an Endurance brand delivering themes, plugins
and professional services, offers a variety of logos and graphics –
aimed at getting affordable branding options into the hands of
small business owners. From logo design to business cards and font
sets, graphics are easily downloadable, customizable and now,
available to the majority of Endurance brands. MOJO Marketplace
recently integrated with the Endurance brands iPage, FatCow, and
IPOWER – making it easier for the small business owner to refresh
their brand, install add-ons, and purchase themes.
“When thinking about logo design, it’s best to keep it simple,”
said Kesselman. “Small business owners should choose a design that
has staying power, but it’s important to be open to small
iterations over time. Brands may need to refresh their logo as the
company evolves, expands, and takes on new audiences – just don’t
lose sight of what makes your brand recognizable – whether it’s a
signature color or graphical element.”
Tips for refreshing a logo:
- Ask your audience – Social media makes
it easy to communicate directly with customers. Engage them in the
process by asking for input and even judging potential
designs.
- Keep it simple – A complete brand
overhaul may alienate customers, so less is more when it comes to a
refresh. Focus on one or two elements and make subtle changes.
- Communicate the change – to avoid
confusion, the refresh should be consistent at every touch point
for customers. Ensure a seamless experience by communicating the
change with employees and updating marketing materials.
To learn about MOJO Marketplace’s branding products visit
mojomarketplace.com/graphics.
View additional VSB Exploration responses from the latest
infographic.
About MOJO Marketplace
Founded in 2010 in Salt Lake City, MOJO Marketplace is the
brainchild of J.R. Farr and Brady Nord. MOJO Marketplace uses a
proprietary network of approximately 2,500 application developers
to deliver innovative themes, code, graphics and services to users
of popular open-source applications, including WordPress, Joomla
and several shopping carts. MOJO Marketplace is an Endurance
company acquired in 2012.
About Endurance International Group
Endurance International Group is a leading provider of
cloud-based platform solutions designed to help small and
medium-sized businesses succeed online. Endurance serves over 3.6
million subscribers through a family of brands that includes
Bluehost, HostGator, Domain.com, FatCow, iPage, BigRock and MOJO
Marketplace. Endurance is headquartered in Burlington,
Massachusetts, has a presence in Asia and the Americas, and employs
over 2,600 people. Endurance provides a comprehensive suite of over
150 products and services that includes web presence and mobile
sites, email and eCommerce solutions, as well as more advanced
offerings, such as SEO services, scalable computing, security,
storage and backup, online marketing and productivity solutions.
For more information, visit www.endurance.com.
Endurance International Group and the compass logo are
trademarks of The Endurance International Group, Inc. Other brand
names of Endurance International are trademarks of The Endurance
International Group, Inc. or its subsidiaries.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140728005069/en/
Endurance International GroupDani LaSalvia,
781-852-3212press@endurance.com
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