- Most affordable Lumia available in August 2014.
REDMOND, Washington,
July 23, 2014 /PRNewswire/ --
Microsoft Devices Group today announced the Lumia 530, the most
affordable Lumia to date, delivering an uncompromised smartphone
experience with the latest Microsoft and Lumia innovations. It is
expected to be available for an estimated retail price of
85 euros before taxes and subsidies,
beginning in August 2014.
Logo - http://photos.prnewswire.com/prnh/20000822/MSFTLOGO
Available in both single-SIM 3G and dual-SIM 3G variants, Lumia
530 will expand the reach of Windows Phone as the first Lumia
introduced below 100 euros, allowing
more people to enjoy the innovations and Microsoft services found
in high-end Lumia smartphones, which includes the following:
- The latest version of Windows Phone 8.1 including one-swipe
notifications from Action Center, and the fast Word Flow
keyboard
- A powerful quad-core Qualcomm Snapdragon processor that
delivers a fast user experience of favorite apps, gaming and
Internet browsing on the 4-inch LCD display
- Seamless integration with Microsoft services such as Skype and
Microsoft Office, available right out of the box
- Popular social apps such as Instagram, WhatsApp, Viber and
WeChat, plus key gaming apps such as Asphalt 8, available in the
Windows Phone Store.
- The dual-SIM 3G variant for easy switching between two SIM
cards, helping people manage their data costs
- Smooth performance with signature Lumia apps such as Creative
Studio and Glam Me, which help people take voice-guided selfies
with the 5-megapixel rear camera
- More content and apps with 4 GB of onboard memory, expandable
with SD cards up to 128 GB, and an additional 15 GB of free cloud
storage on Microsoft OneDrive that lets people sync, store, access
and share files between Lumia 530 and computers, laptops and
tablets
"We are moving quickly to help more people experience the
uncompromised Lumia technologies, third-party apps and Microsoft
services that we deliver on our flagship products," said
Jo Harlow, corporate vice president
of Microsoft Devices Group. "Lumia 530 underscores our commitment
to making affordable smartphones for everyone, and introducing more
people to the best of Microsoft."
Microsoft also announced the rechargeable Bang by Coloud
speaker. Perfect for enjoying music with friends, Bang by Coloud is
portable so people can connect multiple speakers together for a
loud daisy chain of sound.
The Lumia 530 comes with changeable cover shells in bright
orange, bright green, and stylish neutrals dark grey and white. The
Lumia 530 will be available globally and begins rolling out in
select markets in August 2014.
Tech specs summary
|
Lumia
530
|
Operating
System
|
Windows Phone 8.1
with Lumia Cyan
|
Display
|
4-inch FWVGA LCD
display
|
Battery
|
Up to 22 days
standby, 13 hours of 2G talk time. Battery capacity:
1430mAh
|
Connectivity
|
HSPA+
21Mbps/5.76Mbps, Wi-Fi (b/g/n), BT 4.0, micro-USB
|
Processor
|
1.2GHz quad-core
Qualcomm Snapdragon 200
|
Camera
|
5 MP
|
Memory
|
512MB RAM, 4GB eMMC
with up to 128GB micro SD card support
|
About Microsoft Devices
The Microsoft Devices Group includes award-winning hardware used
by over a billion people around the world, including Lumia
smartphones and tablets, Nokia mobile phones, Xbox hardware,
Surface, Perceptive Pixel products, and accessories.
About Microsoft
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide
leader in software, services, devices and solutions that help
people and businesses realize their full potential.