TBEV High Performance Beverages Company (CE)

High Performance Beverage Co. Launches Throwdown High Performance Beverage Website

CAVE CREEK, AZ--(Marketwired - Jun 17, 2014) - High Performance Beverage Co. (OTC Pink: TBEV) (PINKSHEETS: TBEV) (the "Company") is pleased to announce that it has completed construction of its newly revamped website for its new line of performance sport drinks Throwdown High Performance Beverage.

Consumers will now be able to place orders as well as see the new marketing and branding efforts from High Performance Beverage Co. The Company is also pleased to announce that Throwdown Industries has recently placed the http://throwdownbeverage.com link on their corporate website http://throwdown.com.

Toby McBride, High Performance Beverage Company CEO, stated, "We are extremely pleased with our newly revamped website and look forward to increasing our sales and market exposure." He also stated, "We would also like to take this opportunity to thank our licensing partner Throwdown Industries for their continued support and expertise as we move into the implementation phase of our business model."

As previously reported, the Company announced that it has a confirmed meeting with a large big box retailer in July to discuss the sales and distribution of its Throwdown High Performance beverage line. Due to stringent corporate policies, suppliers are not authorized to release any names until after negotiations have ended and a contract is signed. The Company expects to release all names and details once meetings have concluded.

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment, under the trade name, Throwdown Performance Beverages, which manufactures and distributes a line of sport performance beverages. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in both calories and caffeine. This positioning makes High Performance Beverage Co. beverages first to market with a sustainable competitive advantage.

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.

CONTACT: High Performance Beverage Co. Public Relations and Shareholder Information Joseph M. Vazquez III Phone: (800) 767-9396 Email: infinityglobalconsulting@gmail.com