New miWorld™ SKECHERS playsets with the
DreamPlay app utilize patented iD recognition technology to bring
miWorld playsets to life with unique augmented reality experiences
on smartphone and tablet devices
Leading U.S. toy manufacturer JAKKS Pacific, Inc. (Nasdaq: JAKK)
announced a long-term licensing agreement with SKECHERS USA, Inc.
(NYSE:SKX), a global leader in the performance and lifestyle
footwear industry, to manufacture, distribute and market a line of
toys and products inspired by the SKECHERS lifestyle and
entertainment brand, and the Twinkle Toes children’s footwear
brand. The agreement encompasses multiple product categories
including collectibles, dress-up and role play, JAKKS’ miWorld™
line of miniature play environments, and a line of SKECHERS Twinkle
Toes themed Cabbage Patch Kids®, which will launch in June.
Under the agreement, JAKKS will launch a miWorld SKECHERS
playset, allowing girls to build and design their very own SKECHERS
mini replica store, and play in ways that are authentic to the
lifestyle footwear brand. The SKECHERS playset will be compatible
with the miWorld Mall DreamPlay app, which utilizes patented iD
recognition technology to bring the miWorld playsets to life on
smartphone and tablet devices. Unique augmented reality experiences
brought to life by the app allows girls to interact with their
miWorld avatar and their physical miWorld playset on their device
screen through “hotspots” showcased in the app. Girls can unlock
interactive games, content-rich experiences and animation on their
smart phone or tablet device.
JAKKS is also producing a line of Twinkle Toes Cabbage Patch
Kids featuring miniature replicas of the real life Twinkle Toes
footwear, including light up versions. In addition, some Twinkle
Toes Cabbage Patch Kids will wear Twinkle Toes apparel and
backpacks.
“SKECHERS, especially the Twinkle Toes brand, has become one of
the leading brands with girls today,” said Stephen Berman, CEO and
Co-Founder, JAKKS Pacific, Inc. “This long-term strategic
partnership with SKECHERS will give JAKKS the opportunity to
leverage this top girls brand across a variety of toy lines,
including miWorld and Cabbage Patch Kids. Our products will allow
kids to play with the Twinkle Toes brand in new ways, including
with our DreamPlay app to bring the physical miWorld playsets to
life on tablets and smart devices.”
Berman added, “In addition, we will look to maximize the Twinkle
Toes brand and its fun light-up feature across a new dress-up, role
play and toy line launching in Fall 2015.”
“Partnering with the nation’s third largest toy manufacturer
provides us a unique opportunity to extend the reach of SKECHERS
and our exceptionally popular Twinkle Toes footwear,” added Michael
Greenberg, president of SKECHERS. “Not only is Twinkle Toes one of
the leading kids’ footwear lines in the U.S., the brand also
carries a high Q Score and is recognized by a majority of pre-teen
girls. This strategic partnership with JAKKS Pacific allows us to
further engage girls in new ways through amazing products and fun
experiences.”
“The opportunity to feature our Cabbage Patch Kids wearing the
popular SKECHERS’ Twinkle Toes shoes is truly unique,” said Colleen
Gilday, consultant on the Cabbage Patch Kid brand. “Twinkle Toes
Cabbage Patch Kids are just like Mom’s Cabbage Patch Kids but with
the contemporary SKECHERS fashions that kids today adore.”
JAKKS expects to launch its Twinkle Toes Cabbage Patch Kids
products in June 2014 and its SKECHERS-licensed miWorld play sets
in Fall 2014 at retailers nationwide.
About SKECHERS USA, Inc.
SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach,
California, designs, develops and markets a diverse range of
lifestyle footwear for men, women and children, as well as
performance footwear for men and women. SKECHERS footwear is
available in the United States via department and specialty stores,
Company-owned SKECHERS retail stores and its e-commerce website,
and in over 100 countries and territories through the Company’s
international network of subsidiaries in Canada, Brazil, Chile,
Japan, and across Europe, as well as through joint ventures in Asia
and distributors around the world. For more information, please
visit skechers.com, and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
About Original Appalachian
Artworks
Original Appalachian Artworks, Inc. (OAA) owner of the Cabbage
Patch Kids brand, was founded in 1978 by Cabbage Patch Kids creator
Xavier Roberts. It is a privately held corporation located in
Cleveland, Georgia. Headquarters to the world famous Cabbage Patch
Kids brand, the new BabyLand General® Hospital, a 70,000 sq. ft.,
Southern Style home is located in a rural, mountain community north
of Atlanta. Daily welcoming the family of 128 million ‘Kids
worldwide, BabyLand General also houses the Official Online
Adoption Center. Investing in the future of the artist’s hometown
and its people, OAA also manages a wide range of other projects,
while continuing to deliver for over 35 years, the hand-stitched,
one-of-a-kind, soft-sculpture art, once again called Little People
from the Cabbage Patch. www.cabbagepatchkids.com * @cpkusa *
Cabbage Patch Kids Fan Page.
About JAKKS Pacific,
Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and
marketer of toys and consumer products with a wide range of
products that feature popular brands and children's toy licenses.
JAKKS’ diverse portfolio includes Action Figures, Electronics,
Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture,
Vehicles, Plush, Art Activity Kits, Seasonal Products,
Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons,
Inflatable Environments and Tents, Impulse Toys and Pet Products
sold under various proprietary brands including JAKKS Pacific®,
Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV
Games™, Kids Only!®, Tollytots®, Disguise®, Moose Mountain® and
Maui®. JAKKS is also the creator of the underlying Monsuno®
property and toy line. JAKKS is an award-winning licensee of
several hundred nationally and internationally known trademarks
including Nickelodeon®, Warner Bros.®, DC Comics, Saban’s Power
Rangers® and Cabbage Patch Kids®. DreamPlay Toys, LLC is a joint
venture between JAKKS Pacific, Inc. and NantWorks LLC to develop,
market and sell toys and related consumer products incorporating
NantWorks’ proprietary iD™ recognition technology.
www.jakks.com
This press release may contain forward-looking statements
(within the meaning of the Private Securities Litigation Reform Act
of 1995) that are based on current expectations, estimates and
projections about JAKKS Pacific's and SKECHERS’ businesses based
partly on assumptions made by their respective management. These
statements are not guarantees of future performance and involve
risks, uncertainties and assumptions that are difficult to predict.
Therefore, actual outcomes and results may differ materially from
what is expressed or forecasted in such statements due to numerous
factors with respect to JAKKS, including, but not limited to, those
described above, changes in demand for JAKKS' products, product
mix, the timing of customer orders and deliveries, the impact of
competitive products and pricing, and difficulties with integrating
acquired businesses. Factors that might cause or contribute to such
differences with respect to SKECHERS include international,
national and local general economic, political and market
conditions including the ongoing global economic slowdown and
market instability; entry into the highly competitive performance
footwear market; sustaining, managing and forecasting costs and
proper inventory levels; losing any significant customers,
decreased demand by industry retailers and cancellation of order
commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in SKECHERS’ annual report on Form 10-K
for the year ended December 31, 2013 and its quarterly report on
Form 10-Q for the three months ended March 31, 2014. The risks
included here are not exhaustive. SKECHERS operates in a very
competitive and rapidly changing environment. New risks emerge from
time to time and the companies cannot predict all such risk
factors, nor can the companies assess the impact of all such risk
factors on their respective businesses or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. The forward-looking statements contained herein speak
only as of the date on which they are made, and neither JAKKS or
SKECHERS undertakes any obligation to update any of them to reflect
events or circumstances after the date of this release.
© 2014 JAKKS Pacific, Inc. All rights reserved.
JAKKS Pacific, Inc.Anne-Marie Grill,
310-455-6235amgrill@jakks.netorSKECHERS USA, Inc.Jennifer Clay,
310-937-1326
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