LAKE SUCCESS, N.Y.,
April 21, 2014 /PRNewswire/ -- The
Avalon Organics® brand recommits to its core message of
Consciousness in Cosmetics® by reminding women that their beauty
choices have a real impact on our environment. Many conventional
beauty brands consider the efficacy of their formulas to be
priority one. This Earth Day,
Avalon Organics® brand urges consumers to demand more from
their beauty brands. The Avalon Organics® brand
believes that the cutting edge performance of its products must be
matched by vanguard ways to help reduce environmental impact.
One way to conserve is in packaging. The eco-benefits of
PET (Polyethylene Terephthalate) packaging are astonishing. PET
bottles generate lower levels of greenhouse gas emissions, require
less energy and result in less post-consumer waste by weight than
glass.[1] Even better yet is the use of
post-consumer recycled PET for the production of bottles, which are
then again recyclable. A 2010 life-cycle study on recycled PET
found that producing bottles from one ton of recycled PET in place
of virgin PET saved an additional 48 million BTUs of energy and
reduced greenhouse gas emissions by another 3,000
pounds.[2]
With this in mind, Avalon Organics® brand proudly
transitioned its hair and body products to 100% recycled PET
packaging. Additionally, the brand has moved bottle production
closer to the product manufacturing facility in Southern California, helping to reduce
transportation fuel and lower the carbon footprint of these bottles
by 46%. Overall, these changes were estimated to result in an
annual reduction of approximately 258,000 kg of CO2
emissions, and a reduction in energy consumption of over 2.2
million kWh of energy[3] – enough to power 208 homes for
an entire year[4]. As a result of these efforts, Avalon
Organics® received the prestigious Responsible Packaging
Award presented by the Responsible Packaging Committee of the
Sustainable Food Trade Association in 2012.
The Avalon Organics® brand is also committed to making
formulas that are gentle on the environment. In 2014, the brand
announced that its hair and body formulas were verified
biodegradable by an independent lab and has begun adding this
information to labels.
So this year, join the Avalon Organics® brand as it
celebrates Earth Day. It's time that
our beauty product purchases not only support our own well-being
but also the well-being of our planet.
Avalon Organics® products are available at Whole Foods
Markets, Target, Walmart, drug stores, grocery stores and natural
food stores as well as at www.avalonorganics.com.
About the Avalon Organics Brand
All Avalon
Organics® products are certified to NSF/ANSI 305,
the American National Standard for Personal Care Products
Containing Organic Ingredients. The entire line is made with
100% vegetarian ingredients and does not undergo animal testing.
Formulas are free of Parabens, Sodium Lauryl/Laureth Sulfate,
Petrolatum, artificial colors, synthetic fragrances, and
Phthalates.
In November 2011 Avalon
Organics® brand was recognized as a "Champion" by the Campaign
for Safe Cosmetics, a coalition of more than 150 nonprofit
organizations working to help protect consumers and workers by
eliminating potentially harmful chemicals from cosmetics. Avalon
Organics® brand demonstrates its leadership in safety by meeting
the goals of the Compact for Safe Cosmetics, a voluntary pledge to
avoid chemicals prohibited for use in many countries and to
disclose ingredients used in our products. Avalon Organics® brand
accepts this honor with pride as an example of its commitment to
Consciousness in Cosmetics®, the Avalon Organics® pledge to create
and manufacture safe and effective personal care products. For more
information, please visit: www.safecosmetics.org/marketshift
[1] Allied
Development Corporation, Beverage Packaging Performance in North
America. CSD and Wine Examined; 2009
|
[2]Franklin Associates, Final
Report - Life Cycle Inventory of 100% Postconsumer HDPE and PET
Recycled Resin from Postconsumer Containers and Packaging,
2010-revised. Calculations based on the energy required to collect,
sort and domestically reprocess postconsumer PET containers
into clean recycled PET resin pellets
|
[3] AMCOR Packaging
Study 2009
|
[4]Based
on EPA information 2001 Household Energy Consumption:
http://www.epa.gov/cleanenergy/energy-resources/calculator.html
|
The Hain Celestial Group
The Hain Celestial
Group (NASDAQ: HAIN), headquartered in Lake Success, NY, is a leading organic and
natural products company in North
America and Europe. Hain Celestial participates in
many natural categories with well-known brands that include
Celestial Seasonings®, Earth's Best®, Ella's Kitchen®, Terra®,
Garden of Eatin'®, Sensible Portions®, Health Valley®, Arrowhead
Mills®, MaraNatha®, SunSpire®, DeBoles®, Gluten Free Café™, Hain
Pure Foods®, Spectrum®, Spectrum Essentials®, Walnut Acres
Organic®, Imagine®, Almond Dream®, Rice Dream®, Soy Dream®,
WestSoy®, The Greek Gods®, BluePrint®, Yves Veggie Cuisine®,
Europe's Best®, Cully &
Sully®, New Covent Garden Soup Co.®, Johnson's Juice Co.®,
Farmhouse Fare®, Hartley's®, Sun-Pat®, Gale's®, Robertson's®,
Frank Cooper's®, Linda McCartney®,
Lima®, Danival®, GG UniqueFiber®, Tilda®, Akash Basmati®, Abu
Shmagh®, JASON®, Avalon Organics®, Alba Botanica® and Queen
Helene®. Hain Celestial has been providing A Healthier Way of
Life™ since 1993. For more information, visit
www.hain.com.
©2014 The Hain Celestial Group, Inc. All rights
reserved.
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SOURCE The Hain Celestial Group, Inc.