Meb, America’s Top Marathoner, to Race in the New Skechers GOmeb Speed 3 in Boston
April 18 2014 - 4:18PM
Business Wire
Skechers Performance Division to also release a
new ad campaign, GO MEB, GO!, which highlights Meb’s top
accomplishments leading in to the Boston Marathon
Skechers Performance Division announces brand ambassador and
elite athlete, Meb, will be racing in a new shoe in Boston—debuting
the all-new Skechers GOmeb Speed 3—the latest
evolution of his namesake racing shoe. This is the first time the
public will see the GOmeb Speed 3. This also coincides with the
launch of a new ad campaign titled “GO MEB, GO!” debuting in
Boston in support of Meb.
Skechers GOmeb Speed 3 (Photo: Business
Wire)
"I'm excited to be racing in Boston this year, and the
strong support from Skechers Performance Division with this
new campaign and the
encouragement from the fans and the crowd
on the course always inspires me,” said Meb. “I’ve
felt good training and the new GOmeb Speed 3 that I'll be racing in
has felt great—I'm looking forward to debuting the shoe at this
notable race.”
The new Skechers GOmeb Speed 3 will be available for purchase in
fall 2014 and features an updated design on the upper for a more
streamlined look, newly engineered materials on the upper for a
lighter, more breathable, comfortable feel and repositioned
GOimpulse sensors on the outsole. Additional details on the GOmeb
Speed 3 will be released later this year.
The GO, MEB GO! ad campaign highlights Meb’s top accomplishments
since joining the Skechers Performance Division in 2011, including
first U.S. finisher in the London Games in 2012 and winner of the
2014 U.S. Half Marathon Championships in Houston, TX. The campaign
launches with outdoor advertising in bus shelters in the Boston
area as well as print ads in select running magazines.
“Boston is a pinnacle race this year, and as we developed this
campaign, it was important to us to not only support Meb and his
accomplishments as a champion marathoner, but we also wanted to
encourage those in Boston and those watching the race at home to
cheer for America’s top marathoner,” said Michael Greenberg,
President, SKECHERS. “Unity is definitely the sentiment for Boston
2014 and we applaud all those who are participating in this year’s
race.”
Skechers Performance Division will be exhibiting at the John
Hancock Sports and Fitness Expo in Boston, April 18th - April 20th
at booth 2626.
Skechers Performance Division athletic shoes are available for
men and women at SKECHERS retail stores, select specialty run
retailers and online at Skechers.com. The new GOmeb Speed 3 will be
available in fall 2014. Learn more about our products, athletes and
much more on our new custom YouTube channel, SkechersGOrun.com and
follow us on Facebook (facebook.com/SkechersPerformance), Twitter
(twitter.com/skechersGO) and Instagram
(instagram.com/skechersperformance).
For more information and interview opportunities, please contact
Jolene Abbott at 310.318.3100 x4839 or jolenea@skechers.com.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach,
California, designs, develops and markets a diverse range of
footwear for men, women and children under the SKECHERS name.
SKECHERS footwear is available in the United States via department
and specialty stores, company-owned SKECHERS retail stores and its
e-commerce website, and over 100 countries and territories through
the company’s global network of distributors and subsidiaries in
Brazil, Canada, Chile, Japan and across Europe, as well as through
joint ventures in Asia. For more information, please visit
www.skechers.com and follow us on Facebook (Facebook.com/SKECHERS)
and Twitter (Twitter.com/SKECHERSUSA).
This announcement may contain forward-looking statements that
are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Forward-looking
statements include, without limitation, any statement that may
predict, forecast, indicate or simply state future results,
performance or achievements, and can be identified by the use of
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results to differ materially from those projected in
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to such differences include the resignation of the Company’s former
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of its audit reports with respect to certain of the Company’s
historical financial statements; international, national and local
general economic, political and market conditions including the
ongoing global economic slowdown and market instability; entry into
the highly competitive performance footwear market; sustaining,
managing and forecasting costs and proper inventory levels; losing
any significant customers, decreased demand by industry retailers
and cancellation of order commitments due to the lack of popularity
of particular designs and/or categories of products; maintaining
brand image and intense competition among sellers of footwear for
consumers; anticipating, identifying, interpreting or forecasting
changes in fashion trends, consumer demand for the products and the
various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other
factors referenced or incorporated by reference in the Company’s
annual report on Form 10-K for the year ended December 31, 2013.
The risks included here are not exhaustive. The Company operates in
a very competitive and rapidly changing environment. New risks
emerge from time to time and the companies cannot predict all such
risk factors, nor can the companies assess the impact of all such
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Photos/Multimedia Gallery Available:
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SKECHERS USA, Inc.Jolene Abbott, 310-318-3100
x4839jolenea@skechers.com
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