By Douglas MacMillan and John Kell
For the first time in more than a year, Yahoo Inc. is
growing.
Yahoo on Tuesday reported its revenue, minus commissions paid to
partners for Web traffic, rose 1% in the first quarter after four
straight quarters without growth.
Revenue from display ads was flat at $453 million.
The revenue gains, however modest, are a sign that Chief
Executive Marissa Mayer's attempts to woo marketers are working. In
nearly two years as CEO, she has updated popular sites like Flickr
and Yahoo Finance, created splashy new online magazines and slick
mobile apps, and acquired dozens of small startups to inject new
talent into the aging Internet giant.
Now, advertisers who have shifted budgets to Google Inc. and
Facebook Inc. over the past several years may be giving Yahoo
another shot.
Overall, Yahoo reported earnings of $311.6 million, or 29 cents
a share, down from $390.3 million, or 35 cents a share, a year
earlier. Excluding certain costs, per-share earnings were flat at
38 cents.
Total revenue fell 1% to $1.14 million
Analysts, on average, were expecting earnings of 37 cents a
share on revenue of $1.08 billion.
Write to Douglas MacMillan at douglas.macmillan@wsj.com and John
Kell at john.kell@wsj.com
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