Private equity firm Apax Partners LLP is considering a sale of consumer marketing solutions provider Advantage Sales & Marketing Inc. that could value the firm at between $3 billion and $4 billion, Reuters reported Tuesday, citing people familiar with the matter.

Apax is working with Bank of America Merrill Lynch on the sale of ASM, these people said.

Full story at http://www.nytimes.com/reuters/2014/04/08/business/08reuters-advantagesale-sale.html?src=busln

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