Intertainment Media Inc. ("Intertainment Media" or "Company") (TSX
VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) is pleased to announce that its
portfolio investment company, Cap That, continues to revolutionize the online
merchandising and eCommerce experience for fans in the entertainment and sport
sectors by introducing a dynamic platform that weaves together traditional
merchandising with unprecedented product customization tools and print on demand
capabilities. 


Fans can purchase predesigned merchandise or they can make their own custom
products using still images from video, photos, and graphics. The design and
customization options are limitless as fans have the ability to create alongside
the artist. Adding an extra layer to this experience is the ability for fans to
post their creations in a "Fan Showroom" for other fans to purchase, share or
further customize.


As the music, sports and entertainment industries continue to evolve, sales of
branded merchandise is a key success parameter for artists, record labels and
studios as merchandise is a growing part of the annual revenue program. Cap
That's unique abilities are on trend with market dynamics and bring brands and
users closer together.


For artists, music labels, entertainment companies and sports brands, Cap That
increase the efficiencies and product design capabilities by utlizing "just in
time" methodologies of custom branded merchandise, minimizing costly inventory
requirements and maximizing profit margins. Inventory control is no longer an
issue, nor is leftover stock as Cap That allows the fan to be the designer and
all merchandise is produced on demand within 24 hours. Cap That has effectively
streamlining the entire design, development and sales channel, thus reducing
costs across the board for businesses and consumers alike.


"Cap That is changing the way branded artist and studio merchandise can be
designed, produced and sold. It's rewarding to know that we are empowering fans
to do more while delivering improved efficiencies and increased revenues for our
partners," says David Hibbard, CEO of Cap That. 


Cap That has recently launched an online merchandising website for the block
buster Disney film, "The Muppets Most Wanted" (www.capmuppets.com) and has
created artist sites for stars such as Demi Lovato (www.capdemi.com), Lucy Hale
(www.caplucy.com), August Alsina (www.capaugustalsina.com), Robin Thicke
(www.capthicke.com) and Mac Miller (www.capmacmiller.com). 


Cap That has a number of new projects underway in the entertainment and sports
categories and will be announcing additional partnerships in the near future. 


Cap That is also working with Intertainment's portfolio company, Yappn Corp.
(OTCQB:YPPN), to introduce and develop multi-lingual opportunities for eCommerce
and social programming for their brand clients.


About Active ImageNation Inc. - Cap That - www.capthat.com 

Active Image Nation Inc., operating as Cap That, is the world's most powerful
product personalization platform for custom merchandising and eCommerce. Cap
That is the next generation, dynamic merchandising platform that is changing the
way the world sells, creates and buys personalized and licensed products. For
more information, please visit www.capthat.com. 


About Intertainment - www.intertainmentmedia.com 

Intertainment is one of Canada's leading technology incubators and is focused on
developing, nurturing and investing in both North American and global
technologies and companies that provide technology solutions for brands and
consumers alike. Intertainment also owns and operates a number of key properties
and has investments in leading edge technologies and social media platforms,
including Magnum, Ortsbo, CapThat, theAudience, Lexifone, Shiny Ads and Yappn
Corp (www.yappn.com). For more information on Intertainment and its properties,
please visit www.intertainmentmedia.com. 


Intertainment is headquartered in the Toronto, Canada region, with offices in
New York, Los Angeles and San Mateo, CA and is listed on the TSX Venture
Exchange under the symbol "INT" (TSXV:INT) and in the US on the OTCQX Market
under the symbol "ITMTF". Intertainment is also traded in Europe on the Open
Market (Regulated Unofficial Market) Frankfurt Exchange under the symbol "I4T".


This news release contains certain "forward-looking information" within the
meaning of such statements under applicable securities law, including statements
relating to the expected use of proceeds of the Offering.  


Forward-looking information is frequently characterized by words such as "plan",
"expect", "project", "intend", "believe", "anticipate", "estimate", "may",
"will", "potential", "proposed" and other similar words, or statements that
certain events or conditions "may" or "will" occur. These statements are only
predictions. Forward-looking information is based on the opinions and estimates
of management at the date the statements are made, and are subject to a variety
of risks and uncertainties and other factors that could cause actual events or
results to differ materially from those projected in the forward-looking
statements. Actual timelines associated may vary from those anticipated in this
news release and such variations may be material. Actual results could differ
materially because of factors discussed in the management discussion and
analysis section of our interim and most recent annual financial statements or
other reports and filings with the TSX Venture Exchange and applicable Canadian
securities regulators. The Company undertakes no obligation to update
forward-looking statements if circumstances or management's estimates or
opinions should change, unless required by law. The reader is cautioned not to
place undue reliance on this forward-looking information.


Neither the TSX Venture Exchange nor its Regulation Services Provider (as that
term is defined in the policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release.


FOR FURTHER INFORMATION PLEASE CONTACT: 
Intertainment Media Inc.
David Lucatch
CEO
info@intertainmentmedia.com
www.intertainmentmedia.com