M Booth Announces Addition of Yappn to Its Consumer Technology Roster
March 26 2014 - 9:00AM
Marketwired
M Booth Announces Addition of Yappn to Its Consumer Technology
Roster
Groundbreaking Translation Technology Company Chooses Global
Communications Agency as AOR
NEW YORK, NEW YORK--(Marketwired - Mar 26, 2014) - M Booth, a
subsidiary of the Next Fifteen Communications Group, announced
today that it has been selected as the agency of record for Yappn
(OTCQB:YPPN), a real-time translation technology company.
"Yappn is all about globalized storytelling, a movement that
we're seeing grow at a rapid pace with the proliferation of social
and the need for brands to connect with international communities,"
said Margaret Booth, M Booth Chairman. "We're thrilled to be
working with Yappn and can't wait to lend our expertise to a
company that is sure to see success in the marketplace."
Yappn launched in March 2013, after founder and CEO David
Lucatch saw the need for brands to have access to affordable and
accurate translation capabilities. The company is uniquely
positioned to provide multilingual communications and global
commerce expansion with real-time translation in nearly 70
languages. M Booth will spearhead a strategic communications effort
to generate business and consumer awareness on behalf of the
brand.
"This is an exciting time for us," said David Lucatch, Founder
and CEO of Yappn. "We're thrilled to be joining the M Booth family
and look forward to working with their team to grow our company and
connect people and brands around the globe."
About Yappn
Yappn is a real-time multilingual company that amplifies brand
messaging, helps conduct commerce and provides customer support by
globalizing these experiences with its proprietary approach to
language. Through its Real Time Multilingual Amplification
platform, Yappn eliminates the language barrier, allowing the free
flow of communications in nearly 70 languages. Yappn has developed
cost effective unique and proprietary technology tools and services
that create dynamic solutions that enhance a brands messaging,
media, e-commerce and support platforms. For more information,
please visit http://corporate.yappn.com
About M Booth
M Booth is a global communications agency pioneering in creative
science - the intersection of research, insight and imagination.
The agency shapes opinion, enhances reputation and drives business
results for some of the world's most influential brands. Named
creative agency of the year, it works in the consumer and corporate
sectors creating multi-channel, integrated marketing programs that
use digital campaigns, social media and traditional media tactics
to engage client stakeholders. Based in New York City, M Booth is a
wholly-owned subsidiary of the Next Fifteen Communications Group,
operating from 48 offices in 19 markets around the globe. For more
information, visit www.mbooth.com.
For media inquiries, please contactFrancesca
Toumafrancescat@mbooth.com212-539-3208
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