JetBlue Asks Frequent Travelers, Are You up for the Challenge?
March 18 2014 - 7:00AM
Marketwired
JetBlue Asks Frequent Travelers, Are You up for the Challenge?
The Customer-Centric Airline Announces the TrueBlue Mosaic
Challenge and a TrueBlue Mosaic Status Match; TrueBlue Members and
Travelers With Certain Status on Other Carriers Can Qualify for
Mosaic Benefits (a)
NEW YORK,
NY --(Marketwired - March 18, 2014) -
JetBlue Airways (NASDAQ: JBLU)
recognizes the struggles that today's air travelers have in making
sure their loyalty really does get rewarded, especially with the
many recent changes to other carriers' frequent flier programs.
Today, JetBlue is launching two ways for customers to see what sets
its loyalty program, TrueBlue, apart from the rest:
- Mosaic status match - Anyone with specified status in
qualifying loyalty programs (a) will automatically be eligible
for TrueBlue Mosaic® through 2014 simply by signing up for the
Challenge.
- TrueBlue Mosaic® Challenge - Anyone who flies enough to
meet the Challenge earns Mosaic benefits for the remainder of
2014 and 2015 (a).
"As other carriers devalue their loyalty programs for most of
their fliers, TrueBlue is actually strengthening its value for
members. In fact, we recently introduced features such as points
that don't expire and Family Pooling," said Kelly Roe, JetBlue's
director of loyalty and partnerships. "This is a great opportunity
for travelers enrolled in other airline loyalty programs to see
what makes TrueBlue and Mosaic unique. Our existing TrueBlue
members now have a faster path to earn Mosaic and receive even more
benefits."
Match and Challenge Details:
Starting today through April 18, 2014, TrueBlue members can sign
up for the Mosaic Challenge.
Anyone with the specified status in one of the qualifying
airline loyalty programs will be eligible for automatic Mosaic
status match through 2014 when they sign up for the Mosaic
Challenge (a). All that is required is proof of current status.
Anyone is eligible to sign up for the Challenge, regardless of
their status on other carriers.
Customers who complete the challenge, where participants have 90
days to earn 3,750 base (qualifying) flight points, will receive
Mosaic status for the rest of 2014 through December 31, 2015 (a).
Base flight points equate to three points per $1 a customer earns
on the base fare of their individual JetBlue flight.
For information and instructions on the Mosaic Challenge or to
automatically qualify for Mosaic status match, visit jetblue.com/mosaicchallenge.
TrueBlue Mosaic provides JetBlue's most frequent fliers with
more points, benefits and exclusive offers from valuable partners.
To qualify for Mosaic, TrueBlue members must purchase and fly 30
JetBlue flight segments plus earn 12,000 base flight points or earn
15,000 base flight points within the calendar year (b). Mosaic
benefits include extra bonus points for every eligible $1 spent,
bonus points for qualification, and second bag always flies free
(c). For a full list of Mosaic benefits, visit
trueblue.jetblue.com/web/trueblue/mosaic.
(a) TrueBlue Mosaic® Challenge Terms:
You must apply for the TrueBlue Mosaic Challenge
("Challenge") by April 18, 2014 (11:59 PM EST) by emailing
mosaicchallenge@jetblue.com with your valid and current TrueBlue
number in the body of the email. If you are currently enrolled in
one of the eligible airline loyalty programs with the specified
eligible status, your email also must include proof of your current
enrollment and status. Eligible airline loyalty programs and
statuses are: Delta® SkyMiles Medallion® Gold, Platinum or
Diamond ; United® MileagePlus® Premier® Gold, Platinum or
Premier1K®; American Airlines® AAdvantage Platinum® or Executive
Platinum®; US Airways® Dividend Miles Preferred Gold, Platinum or
Chairman; Southwest® Rapid Rewards® A-List Preferred or Companion
Pass; and Alaska Airlines® Mileage PlanTM MVP® Gold or MVP® Gold
75k. Travelers showing valid enrollment and status with an
eligible loyalty program will qualify for TrueBlue Mosaic status
for the remainder of 2014; other participants must complete the
Challenge in order to enjoy Mosaic status for the remainder of
2014; all participants must complete the Challenge in order to
enjoy Mosaic status for 2015 (1/1/15 - 12/31/15). Mosaic
status and benefits will not be effective until JetBlue notifies
you via email of your Mosaic status; no retroactive Mosaic status
or benefits will be granted. JetBlue will have the right to
deny any application or to refuse entry into the Challenge or to
deny Mosaic status to anyone, in JetBlue's sole discretion. In
order to successfully complete the Challenge, accepted participants
must earn 3,750 base flight TrueBlue points within the 90-day
period specified by JetBlue, in its sole discretion. Base
flight TrueBlue points are the 3 points per $1 that TrueBlue
members earn on the base fare of their individual JetBlue
flight. JetBlue flights are flights operated by JetBlue and
purchased with a JetBlue flight number. All other bonus
points, partner points, booking bonuses or any other points will
not count towards the 3,750 point requirement. You must enter
your TrueBlue number at the time of booking a JetBlue flight in
order to earn TrueBlue points towards the Challenge. The amount of
base flight points earned by a Challenge participant will be solely
determined by JetBlue and its tallying. JetBlue will be the
sole and official timekeeper that will determine, in its sole
discretion, when the 90-day Challenge period for a participant
begins and ends. Whether or not a Challenge participant has
completed the Challenge and earned TrueBlue Mosaic will be solely
determined by JetBlue. JetBlue shall not be obligated to
review any records or other documents or information from Challenge
participants or to consider any arguments by Challenge
participants. JetBlue shall have the right to disqualify from
the Challenge any participant JetBlue deems, in its sole
discretion, has violated the terms of the Challenge or engaged in
any type of fraud, misrepresentation or improper
conduct. JetBlue may, in its sole discretion and for any
reason, without notice or liability, modify or terminate the
Challenge at any time. All deadlines based on Eastern Standard
Time. Additional restrictions apply. See the TrueBlue Terms
and Conditions for details.
(b) JetBlue flights are flights operated by JetBlue and
purchased under a JetBlue flight number. Base flight points are the
3 points per $1 you earn on the base fare of your individual
JetBlue flight purchase. A "segment" means any origin-destination
pair; a one-way flight (whether non-stop or including a connection)
is one segment, and a roundtrip flight (whether non-stop or
including a connection) is two segments. Award flights do not count
towards Mosaic. Mosaic membership is good for one calendar year.
Additional restrictions apply. See the TrueBlue Terms and
Conditions for details.
(c) Free checked baggage subject to weight and size limits
and exceptions for itineraries including flights marketed or
operated by other airlines.
About TrueBlueTrueBlue®, JetBlue's loyalty program, is free to
join and includes the ability to use points for any seat on any
JetBlue operated flight with no blackout dates, and redemptions
starting at just 5,000 points and $2.50 taxes/fees. Members can now
earn and keep points without the fear of expiration due to account
inactivity since TrueBlue points never expire. Families and small
groups can also elect to earn and share TrueBlue points through
Family Pooling. Visit jetblue.com/trueblue for more
information.
About JetBlue AirwaysJetBlue is New York's Hometown
Airline™ and a leading carrier in Boston, Fort
Lauderdale/ Hollywood, Los Angeles (Long
Beach), Orlando and San
Juan. JetBlue carries 30 million customers a year to 85
cities in the U.S., Caribbean and Latin
America with an average of 800 daily flights. JetBlue was the
first U.S. airline to allow customers to use their personal
electronic devices throughout all domestic flights.
With JetBlue, all seats are assigned, all fares are one-way,
and an overnight stay is never required. For more information
please visit JetBlue.com.
Media ContactJetBlue - New YorkTel: +1 718 709
3089corpcomm@jetblue.com
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