ANN ARBOR, Mich., March 3, 2014 /PRNewswire/ -- Domino's
Pizza (NYSE: DPZ) is using daylight saving time and pizza boxes
to encourage people to protect themselves from home fires. The
recognized world leader in pizza delivery, along with its
friends at the National Fire Protection Association (NFPA), is
reminding customers to change their smoke alarm batteries when they
change their clocks. Domino's will utilize its pizza boxes to
deliver fire safety tips throughout the month of March in
participating markets across the country.
"Daylight saving time brings a convenient, timely reminder to
change the batteries in your smoke alarm – an easy, important step
to make your home safer," said Chris
Brandon, Domino's Pizza spokesperson. "We have a unique
opportunity at Domino's to reach many people in their homes and
want to use this opportunity to share fire safety tips with them.
We are excited to work with NFPA to help make homes across the
country a little bit safer."
As part of the spring campaign, customers who order from
participating Domino's stores may be surprised when their delivery
arrives aboard a fire engine. If all the smoke alarms in the home
are working, the pizza is free. If a smoke alarm is not
working, the firefighters will replace the batteries or smoke alarm
and leave a fully functioning fire safety device in the home.
According to NFPA, roughly two-thirds of home fire deaths happen
in homes with no smoke alarms or no working smoke alarms. When
smoke alarms fail to operate it is usually because batteries are
missing, disconnected or dead.
"On average, seven people die in U.S. home fires per day," said
Lorraine Carli, NFPA's vice
president of Outreach and Advocacy. "Installing and maintaining
smoke alarms is extremely important because they save lives. We are
thrilled to work with Domino's to remind homeowners to ensure
theirs are working properly."
Stay safe with these tips from the NFPA:
- Install smoke alarms in every bedroom, outside each separate
sleeping area and on every level of the home, including the
basement.
- Interconnect all smoke alarms throughout the home. When one
sounds, they all sound.
- Test alarms at least monthly by pushing the test button.
- Smoke rises; install smoke alarms high on a wall or on a
ceiling.
- Replace batteries in all smoke alarms at least once a year. If
an alarm "chirps" – warning the battery is low – replace the
battery right away.
- Replace all smoke alarms, including alarms that use 10-year
batteries and hard-wired alarms, when they are 10 years old – or
sooner if they do not respond properly.
- Be sure the smoke alarm has the label of a recognized testing
laboratory.
- If cooking fumes set off alarms, replace the alarm with an
alarm that has a "hush" button.
- An ionization alarm with a hush button or a photoelectric alarm
should be used if the alarm is within 20 feet of a cooking
appliance.
- Develop and practice your home escape plan.
About the National Fire Protection Association (NFPA)
NFPA is a worldwide leader in fire, electrical, building, and
life safety. The mission of the international nonprofit
organization founded in 1896 is to reduce the worldwide burden of
fire and other hazards on the quality of life by providing and
advocating consensus codes and standards, research, training, and
education. NFPA develops more than 300 codes and standards to
minimize the possibility and effects of fire and other hazards. All
NFPA codes and standards can be viewed at no cost at
www.nfpa.org/freeaccess.
About Domino's Pizza®
Founded in 1960, Domino's Pizza is the recognized world leader
in pizza delivery, with a significant business in carryout pizza.
It ranks among the world's top public restaurant brands with its
global enterprise of more than 10,800 stores in over 70
international markets. Domino's had global retail sales of over
$8.0 billion in 2013, comprised of
nearly $3.8 billion in the U.S. and
over $4.2 billion internationally. In
the fourth quarter of 2013, Domino's had global retail sales of
over $2.5 billion, comprised of over
$1.1 billion in the U.S. and nearly
$1.4 billion internationally. Its
system is made up of franchise owner-operators who accounted for
over 96% of the Domino's Pizza stores as of the fourth quarter of
2013. The emphasis on technology innovation has helped Domino's
reach an estimated $3 billion
annually in global digital sales. Domino's generated
approximately 40% of sales in the U.S. from its digital channels in
2013, helped by the introduction of ordering apps for
iPhone®, Android™, Windows Phone
8® and Kindle Fire™. Domino's ordering apps
now cover nearly 95% of the U.S. smartphone market. Continuing its
focus on menu enhancement, Domino's established itself as a player
in the pan pizza market with the launch of its Handmade Pan Pizza,
featuring fresh, never-frozen dough, in October 2012.
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