APWC Has Added Mike Heller, CEO of Talent Resources (NY and LA), to Its Board of Directors
February 07 2014 - 3:15PM
Marketwired
APWC Has Added Mike Heller, CEO of Talent Resources (NY and LA), to
Its Board of Directors
APWC Is Executing Its Plan of Aligning Its Portfolio of Brands
With Events, Celebrities and TV & Film Personalities to Capture
a Larger Market Share and Leverage Individual Brand and Company
Awareness; APWC's Participation in TR Suites 1/17-19, 2014 at
Sundance Film Festival Was a Huge Success; APWC Product L'Alpina
Water in Feb 10, 2014 OK Magazine; Also L'Alpina Water Appeared Jan
17, 2014 on ABC News 4 Utah
ALPHARETTA, GA--(Marketwired - Feb 7, 2014) - American Premium
Water Corporation (OTC Pink: HIPH) is pleased to provide the
following update to the investment community and our shareholders.
In order to achieve the Corporation's vision and business plan of
Marketing, Promoting and Branding High Altitude-Alkaline bottled
water in glass, APWC/ L'Alpina Water participated in the TR SUITES
2014 at Sundance Film Festival in Park City, Utah (January
17th-19th 2014).
Mike Heller, the CEO of Talent Resources, officially joined
APWC's Board of Directors Feb 3, 2014. We were invited to the
Talent Resources/ Maxim Super bowl event and at this event the
agreement for Mr. Heller to join the Board was struck. Mr. Heller
created the slogan for L'Alpina, "It makes you young," which has
gone viral. Mike Heller is regarded as a "Celebrity Branding
Genius." He is a graduate of NYU and Cardozo Law School. Mr. Heller
also is an established and successful movie Producer having last
produced the hit movie 'Arbitrage' starring Richard Gere released
in 2012. Some of Mr. Heller's past and present clients he's worked
with include Miley Cyrus, Paris Hilton, Lindsay Lohan, Avril
Lavigne, Mario Lopez, Kelly Rowland and Kim Kardashian as well as
many others including several Fortune 500 Companies. They include,
to name a few, Aston Martin, Red Bull, Tropicana and Belvedere
Vodka.
Talent Resources and its TR SUITES headed to Park City, Utah for
the sixth year making it the most Buzz worthy and Beloved Luxury
Daytime Suite during the Sundance Film Festival. The TR SUITES were
larger and more premium than ever with the ultimate location
directly across from the epicenter of the film festival, the
Egyptian Theatre on the forefront of Main Street. For American
Premium Water Corporation/L'Alpina to be invited by Talent
Resources to participate in TR Suites 2014 were a honor and
validation of the quality of our product L'Alpina Water and
potential of APWC. L'Alpina Water was a huge hit and received a
great deal of attention at the TR Suites which has created many,
many product inquiries and given a bump in sales.
At TR Suites 2014, APWC's L'Alpina Water was enjoyed on camera
by some of the most notable names in Hollywood such as: Wayne
Newton, Joe Manganiello, William H.Macy, Cheryl Hines, Molly
Shannon, Lil Jon, Giles Marini, Shiloh Fernandez, Holly Madison,
Lance Bass, Lea Thompson, Cisco Adler and Kendra Wilkinson as well
as many others. Our appearance in the TR Suites 2014 have so far
garnered more than 30,000 media impressions. As well L'Alpina Water
was featured on ABC 4 UTAH
http://www.youtube.com/watch?v=kpqGkLyvDrc, Huffington Post, E
online and Daily Mail UK, Examiner, Lala Scoop as well as countless
other blog sites worldwide. We feel all of this new national/
international exposure and momentum will help us grow the sales of
our individual brands. The pinnacle of this exposure was when TV
celebrity Kendra Wilkinson was photographed clearly enjoying her
bottle of L'Alpina. L'Alpina Water was featured in the February 10
OK Magazine "Best of Sundance" with Kendra Wilkinson. OK Magazine
has a weekly newsstand subscription of around 100,000 and its
online weekly subscriptions are around 1,000,000. We welcome
shareholders and the investment community to get a copy of OK
Magazine February 10, 2014 issue that features L'Alpina in "Best of
Sundance" as well the following links,
http://gigaom.com/2012/02/02/how-the-huffington-post-became-a-new-media-behemoth/,
http://www.eonline.com/photos/11066/2014-sundance-party-pics/348667,
http://www.dailymail.co.uk/tvshowbiz/article-2541966/Kendra-Wilkinson-shows-growing-bump-emerald-sweater-Sundance-Film-Festival.html,
http://livefitcentral.com/tr-suites/
"We are pleased to continue working with Talent Resources as
previously announced in October 2013. And want to thank them for
the outstanding job they did for us at TR SUITES, they put APWC and
L'Alpina on the world stage. We look forward to what they may have
in store for us 2014. Having first met Mike Heller 3 yrs. ago I was
captivated by his branding and marketing genius which is apparent
within 5 minutes of talking to him. Mike Heller joining the Board
of Directors is a tremendous asset to this or any company and its
shareholders. We look forward to his valuable guidance and input in
helping our products become household names. I would also like to
mention Mayfair Partners for the Amazing effort. This could not
have been made possible without their in depth knowledge and
professional help," said Alfred Culbreth.
APWC wants to thank all of its shareholders for the support they
have extended. Future Press Releases will include additional
management, financial filing status, current contracts, operations,
logistics and website launch. Also we will be participating in
other events along the lines of TR Suites in upcoming months. We
are in serious talks with a new celebrity that has been Grammy
nominated and has had several #1 hit singles. If our negotiations
are successful to have this International Celebrity involved with
our company and brands they will be concluded by the end of
February.
Forward-Looking Statements
This Press Release contains certain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. These statements reflect the Company's current beliefs and
are based upon information currently available to it. Accordingly,
such forward-looking statements involve known and unknown risks,
uncertainties and other factors which could cause the Company's
actual results, performance or achievements to differ materially
from those expressed in or implied by such statements. The Company
undertakes no obligation to update or advise in the event of any
change, addition or alteration to the information included in this
Press Release including such forward-looking statements.
This press release is issued on behalf of the Board of Directors
by Alfred Culbreth, CEO and Director.
Safe Harbor Statement THIS NEWS RELEASE CONTAINS
"FORWARD-LOOKING STATEMENTS," AS THAT TERM IS DEFINED IN SECTION
27A OF THE UNITED STATES SECURITIES ACT OF 1933, AS AMENDED, AND
SECTION 21E OF THE UNITED STATES SECURITIES EXCHANGE ACT OF 1934,
AS AMENDED. STATEMENTS IN THIS NEWS RELEASE, WHICH ARE NOT PURELY
HISTORICAL, ARE FORWARD-LOOKING STATEMENTS AND INCLUDE ANY
STATEMENTS REGARDING BELIEFS, PLANS, EXPECTATIONS OR INTENTIONS
REGARDING THE FUTURE.
THIS NEWS RELEASE HAS BEEN PREPARED BY MANAGEMENT OF THE COMPANY
WHO TAKES FULL RESPONSIBILITY FOR ITS CONTENTS. NO SECURITIES
REGULATORY AUTHORITY HAS APPROVED OR DISAPPROVED OF THE CONTENTS OF
THIS NEWS RELEASE. THIS NEWS RELEASE SHALL NOT CONSTITUTE AN OFFER
TO SELL OR THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE
ANY SALE OF THESE SECURITIES IN ANY JURISDICTION IN WHICH SUCH
OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR TO REGISTRATION
OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH
JURISDICTION.
Contact: American Premium Water Corporation 1111 Alderman Drive
Suite 210 Alpharetta, GA 30005 (404) 704-6800
www.americanpremiumwater.com iperson@americanpremiumwater.com
Twitter: @americanpremium
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