CONCORD, Mass. and AIRPORT
CITY, Israel, Jan. 29, 2014 /PRNewswire/ -- SodaStream
International, Ltd. (NASDAQ:SODA), the leading manufacturer of home
beverage carbonation systems, today announced a strategic agreement
with Welch's, a family-farmer owned company and the leading
marketer of Concord and Niagara
grape-based products, to launch a line of sparkling drink
concentrates co-developed exclusively for the SodaStream home
beverage carbonation system.
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"We are very excited that this partnership with SodaStream will
allow people at home to add the sparkle of carbonation to the great
taste of Welch's." said Brad Irwin,
President and CEO of Welch's. "This is a great opportunity to bring
the goodness of Welch's to more consumers in a fun and innovative
way."
"This is a terrific marriage of the iconic Welch's brand and our
revolutionary system that empowers consumers to enjoy a delicious
range of fruit flavored carbonated drinks made at home," stated
Daniel Birnbaum, CEO of
SodaStream. "This relationship further expands our strategy
to bring the best food and beverage names into the fast-growing
SodaStream family, where consumers are turning to make smarter
choices about the bubbly beverages they drink."
The products are expected to be available during the second half
of 2014 in the United States. The terms of the agreement were
not disclosed.
About Welch Foods Inc.
Headquartered in Concord, Massachusetts, Welch's is
the processing and marketing subsidiary of the National Grape
Cooperative. Welch's is owned by more than 1,000 family farmers
across America and in Ontario,
Canada, who make up this cooperative and who grow the
delicious and inherently healthy Concord grapes used in Welch's juices and
other grape-based products. Welch's is committed to research and
development that will meet the growing demand for products that
address consumers' health and nutrition needs. Welch's products are
sold throughout the United States
and in approximately 40 countries around the globe. Welch's is an
Equal Opportunity Employer –
Minorities/Female/Disabled/Veterans.
About SodaStream
SodaStream is the world's leading
manufacturer and distributor of home beverage carbonation systems
which enable consumers to easily transform ordinary tap water
instantly into carbonated soft drinks and sparkling water. Soda
makers offer a highly differentiated and innovative solution to
consumers of bottled and canned carbonated soft drinks and
sparkling water. Our products are environmentally friendly, cost
effective, promote health and wellness, and are customizable and
fun to use. In addition, our products offer convenience by
eliminating the need to carry bottles home from the supermarket, to
store bottles at home or to regularly dispose of empty bottles. Our
products are available at more than 60,000 retail stores in 45
countries around the world, including 17,000 retail stores in the
United States. For more information, visit
http://www.sodastream.com. SodaStream's IR app features SEC
documents, press releases, videos and more.
Please visit
http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 for your
iPhone/iPad or
https://play.google.com/store/apps/details?id=com.theirapp.soda for
your Android mobile device.
Forward Looking Statements
This release contains
forward-looking statements, which express the current beliefs and
expectations of management. Such statements are based on
management's current beliefs and expectations and involve a number
of known and unknown risks and uncertainties that could cause our
future results, performance or achievements to differ significantly
from the results, performance or achievements expressed or implied
by such forward-looking statements. Important factors that could
cause or contribute to such differences include risks relating to:
our ability to expand into our target markets, including
the United States; our ability to
continue to develop or maintain our presence in retail networks;
our ability to develop and implement production and operating
infrastructure to effectively support our growth; the success of
our marketing campaigns and media spending in terms of increased
sales or increased product and brand name awareness; our ability to
maintain our customer base in markets where we have an established
presence; the risks associated with our reliance on exclusive
arrangements for the distribution of our beverage carbonation
systems and consumables in each of the markets in which we use
third-party distributors; our ability to compete effectively with
other companies which currently offer, or may offer in the future,
competing products; potential product liability claims if any
component of our beverage carbonation systems is misused; our
ability to protect our intellectual property rights; our being
found to have a dominant position in certain markets which may
place limits on our ability to operate; risks associated with our
being a multinational corporation, including fluctuations in
currency exchange rates; our potential exposure to greater than
anticipated tax liabilities; our products being subject to
extensive governmental regulation in the markets in which we
operate; adverse conditions in the global economy which could
negatively impact our customers' demand for our products; and other
factors detailed in documents we file from time to time with the
United States Securities and Exchange Commission.
Forward-looking statements in this release are made pursuant to the
safe harbor provisions contained in the Private Securities
Litigation Reform Act of 1995.
Welch's Contact:
Glenn
Hendrick
Group Manager, Business Development-Licensing
Phone 978.371.3708
ghendricks@welchs.com
SodaStream Contact:
Yonah Lloyd
Chief Corporate Development and Communications Officer
Phone: +972-3-976-2462
yonahl@sodastream.com
SOURCE SodaStream International, Ltd.