eLayaway's Mall Becoming Partner Store on GovernmentShopping.com

TALLAHASSEE, FL--(Marketwired - Jan 23, 2014) - eLayaway, Inc. (OTCQB: ELAY) (OTCBB: ELAY) ("eLayaway" or the "Company") announced today that CSPEX, a strategic business partner with eLayaway, is expanding its eLayawayMall.com (http://www.eLayawayMall.com) traffic with strategic placements of its flagship product. In February 2014, the eLayawayMall will go live as a Partner Store on GovernmentShopping.com (http://www.governmentshopping.com), the online destination for Department of Homeland Security (DHS) employees and other agencies for government discounts and value-added services. CSPEX also provides IT and application hosting services for eLayawayMall.com.

"The partnership with CSPEX not only expands our market, they also provide the resources and infrastructure needed to serve such a large market," said Sergio Pinon, CEO of eLayaway. "We will continue to execute on our current business plan towards expanding market reach and reaching profitability."

About eLayaway eLayaway, Inc., is a publically-traded (OTCQB: ELAY) (OTCBB: ELAY) American payment and retail technology company headquartered in Tallahassee, Florida. To learn more about eLayaway, Inc., and supported brands, please visit: http://www.eLayawayInc.com.

About CSPEX CSPEX is a leader in providing member-based e-commerce solutions to AAFES, GovernmentShopping.com, US Government agencies, non-profits and associations. Retailers, distributors and direct-to-consumer manufacturers integrate with our eCommerce Platform to gain access to consumers shopping through their respective organizations. CSPEX is a leader in driving new online revenue to its clients through private online shopping programs. CSPEX is unique in that it leverages its proprietary CSPEX Platform to a level of mutual success for both Retail Partners and Channel Partners. CSPEX clients are some of the largest organizations in the world and marquis retailers, many of whom are listed on the Internet Retailer 500®.

Safe Harbor Statement This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for the current fiscal year and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," `"expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events. Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of any or all raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace, cost-containment strategies, and the Company's success in attracting and retaining key personnel. Additional information concerning factors that could cause actual results to differ materially from those projected is contained in the Company's filing with The Securities and Exchange Commission. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.

Contact: Melissa Valido pr@eLayaway.com http://elayawayinc.com/