Marley Coffee Outlines UK and European Strategy for 2014
January 13 2014 - 6:00AM
Marley Coffee (OTCQB:JAMN) (www.marleycoffee.com), the sustainably
grown, ethically farmed and artisan-roasted gourmet coffee company,
reviews its successes in 2013 and articulates its strategy for
increasing distribution of its coffees and expanding its product
lines in the United Kingdom and Europe in 2014 and beyond. The
company recently expanded its sub-licensing agreement with its UK
distributor, Marley Coffee UK, so it would take a more active role
with countries outside of the UK and Ireland, while reinvesting in
building the brand within the UK.
"Marley Coffee UK has followed the US in many ways from a
strategic development standpoint," commented Guy Wilmot, General
Manager of Marley Coffee UK. "For the last two years, we've tested
and proved that Marley Coffee is a viable brand that consumers can
identify with across several different European countries. Like
Marley Coffee USA, we started out with three SKUs of 8oz (227g)
bags in ground and whole bean coffee form, and successfully sold
them within key retailers throughout Europe. The objective for 2014
is to expand our product lines significantly to match those of the
US in order to enter into new business verticals such as food
service and OCS. The UK is the eighth-largest coffee marketplace,
and coffee retail value was larger than tea in 2012, according to
Euromonitor. We are extremely excited for the additional support
that's being committed to us in 2014."
Rohan Marley, Chairman of Marley Coffee, said, "Early last year,
Marley Coffee established itself in Europe with some of the most
prestigious high-end European retailers, such as Selfridges, Planet
Organic Grocery Chain and La Grande Epicerie. Later in 2013, we
caught the attention of some of the larger European retail chains.
For example, we had a successful launch of the single-serve
espresso-based capsules program with Martello, which sold the
capsules in more than 700 Hofer and Aldi stores in Europe. We were
also able to get 8oz bags distributed through El Corte Ingles
Supermarket in Spain by the end of the year, which is our largest
distributor of our 8oz bags in Europe. As we look at our plans for
2014, we are confident that we will continue to drive our expansion
into the UK and European markets. This is a very exciting time for
Marley Coffee as we expect the company will potentially reach a
tipping point of awareness in 2014 that will trigger a string of
new distribution deals in the UK and Europe."
"Guy and his team have done a great job of generating brand
awareness and distribution for Marley Coffee throughout Europe this
year," says Brent Toevs, CEO of Marley Coffee. "Through their media
efforts, they've been profiled in some of the largest magazines
such as Saveurs and FHM. We were even featured in GQ Magazine where
the company won the 'celebrity coffee taste-off.' A year and a half
ago we were authorized in about 500 points of distribution and
today we're authorized in over 8,000 retail stores. We believe that
the UK is right at that tipping point. They've shown that people
are gravitating toward the brand, and so its time for us to
reinvest our efforts into this market."
The company's main initiatives will be to:
- Enter into the hotel, restaurant and catering/foodservice
business. Marley Coffee UK will add more SKUs to align itself with
its US counterpart and start producing fractional packs and 1kg
bags. It has also developed a full machine and coffee offering
package for the UK and Ireland and is now developing a rollout to
other European countries, in particular to experienced foodservice
distributors. Its first clients are social enterprise cafes and it
is already supplying three cafes with foodservice coffee in
Birmingham and London, as well as a mobile coffee cart operating
daily.
- The company will continue to focus on expanding its retail
grocery footprint. The company is proud to announce that it
recently obtained distribution into the Sunkost Health Food retail
chain in Norway.
- Marley Coffee will be presenting at several European trade
shows to broaden awareness of its brands and increase its customer
base. In February 2014, at BIOFACH 2014 in Nuremberg, Germany, the
world's leading trade fair for organic food, the company plans to
present its new product line for the foodservice industry and will
present its RealCups and RealCup brewer. In October 2014, the
company plans to exhibit at SIAL in Paris, the world's largest food
exhibition.
- Marley Coffee will introduce its single-serve RealCups into the
European marketplace as it sees the trend for American-style
filtered coffee increasing. The leading North American single-serve
company has outlined their plans to expand internationally, which
includes the European market and this backs up Marley Coffee's
rationale for doing so.
- The company is also developing a Nespresso Compatible product
line to be launched in 2014 as Nespresso has become one of the
fastest-growing segments of the coffee market, accounting for 20 to
40 percent of the value of ground coffee sales in the European
coffee market which totals USD 17 billion.
About Jammin Java Corp., d/b/a Marley
Coffee
Marley Coffee (corporate name Jammin Java Corp.) is a US-based
company that provides premium, artisan roasted coffee to the
grocery, retail, online, service, hospitality, office coffee
service and big box store industry. Under its exclusive licensing
agreement with 56 Hope Road, the company continues to develop its
coffee lines under the Marley Coffee brand. The company is a fully
reporting company quoted on the OTCQB under the symbol "JAMN".
Learn more at www.MarleyCoffee.com or visit the corporate website
at www.JamminJavaCorp.com.
Join us on Facebook at http://www.facebook.com/MarleyCoffee, or
follow us on Twitter at http://twitter.com/marleycoffee, where we
post information that's material and non-material about the
company.
Forward-Looking Statement
This Press Release includes forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended and Section 21E of the Securities Exchange Act of 1934, as
amended (the "Acts"). In particular, the words "believe," "may,"
"could," "should," "expect," "anticipate," "estimate," "project,"
"propose," "plan," "intend," and similar conditional words and
expressions are intended to identify forward-looking statements and
are subject to the safe harbor created by these Acts. Any
statements made in this news release about an action, event or
development, are forward-looking statements. Such statements are
based upon assumptions that in the future may prove not to have
been accurate and are subject to significant risks and
uncertainties. Such statements are subject to a number of
assumptions, risks and uncertainties, many of which are beyond the
control of the company. These risks and others are included from
time to time in documents we file with the Securities and Exchange
Commission ("SEC"), including but not limited to, our Form 10-Ks,
Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors
also could have material adverse effects on our future results.
Accordingly, you should not place undue reliance on these
forward-looking statements. Although the company believes that the
expectations reflected in the forward-looking statements are
reasonable, it can give no assurance that its forward-looking
statements will prove to be correct. Investors are cautioned that
any forward-looking statements are not guarantees of future
performance and actual results or developments may differ
materially from those projected. The forward-looking statements in
this press release are made as of the date hereof. The company
takes no obligation to update or correct its own forward-looking
statements, except as required by law or those prepared by third
parties that are not paid by the company. The company's SEC filings
are available at http://www.sec.gov.
CONTACT: Dian Griesel Int'l.
212-825-3210
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