eLayaway Signs Agreement With Dynamic Signal; Embarks on New Social Journey
October 11 2012 - 9:00AM
Marketwired
eLayaway, Inc. (OTCBB: ELAY) ("eLayaway" or "the Company"), parent
company of DivvyTech, Inc. -- creators of innovative recurring
payment technology solutions, specializing in online layaway
services, is pleased to announce a new partnership agreement with
Dynamic Signal, a California-based provider of Social Customer
Relationship Management (CRM) services.
As the leader in layaway payment processing technology, eLayaway
empowers merchants and retailers with an automated payment solution
that is designed to support the implementation and management of a
layaway program. Consumers can use eLayaway to shop debt-free with
participating affiliates to ease the cost of purchasing products
like the Apple® iPad®, WalMart® or Best Buy® gift cards,
merchandise from Sears® & Kmart®, or even Whirlpool® appliances
and much more.
eLayaway currently boasts over 110k registered members to its
website and expects explosive growth over the next quarter. 29% of
daily traffic to eLayaway.com is comprised of new, first time
visitors and with a new website redesign on the horizon, both
parties expect an increase in the amount of new members and sales
growth.
"A recent study conducted by The Pew Research Center reports
that over 65% of online adults are using social networking sites.
The need to have an online presence and influence within the social
community is vital," stated Sergio Pinon, Chief Executive Officer
and Founder of eLayaway. "The opportunity to work with a company as
innovative and knowledgeable as Dynamic Signal will give eLayaway
the ability to leverage growing social networks to further support
our continued focus of driving revenues, membership and website
traffic."
Dynamic Signal was chosen for their visionary leadership and
reputation for finding and connecting with influencers, and their
unparalleled ability to create community influence and fuel content
that generates trust, knowledge and sharing.
As a leader in content marketing and consumer engagement
solutions, Dynamic Signal is uniquely positioned to address the
social challenges that face eLayaway. Their team of Social Experts
will assist in the rigorous growth plan that has structured
eLayaway to garner over 1 million registered new users. eLayaway
management expects the increase in membership to have a direct
impact on the amount of transactions and overall revenue that is
recognized. Dynamic Signal's scalable solutions and expertise in
word-of-mouth marketing will allow eLayaway to capture the social
conversation and engage with its audience on a personal level, even
as it grows.
Ed Delfs, CRO of Dynamic Signal, added, "Every day we're seeing
more customers come to us asking how we can help them solve their
challenges around increasing customer acquisition and drive more
meaningful relationships with their members. eLayaway is taking an
innovative approach to consumer payment solutions and we're pleased
to help them achieve their vision."
About eLayaway eLayaway®, Inc., is a
publically-traded (OTCBB: ELAY) American payment and retail
technology company headquartered in Tallahassee, Florida. The
Company provides the management, administrative, marketing, IT and
other pertinent resources for its six subsidiaries; DivvyTech,
Inc., eLayaway, Inc., NuVidaPaymentPlan.com, Inc., PlanItPay.com,
Inc., and Pay4Tix.com, Inc. For more information, please visit:
eLayawayInc.com. Press summary, logos and screenshots available for
download at: eLayaway.com/press.
About Dynamic Signal Dynamic Signal is an
Enterprise Marketing Software as a Service company that provides
Social CRM, Content Marketing and Customer Engagement solutions
designed to drive awareness, growth and ROI from Social Media for
our customers. Dynamic Signal's customers include top companies
across entertainment & media, consumer packaged goods,
financial services, fashion & beauty, high tech, and advocacy.
The company, founded in 2010, is based in San Bruno, CA and is
comprised of a veteran management team and top-tier investors
including Trinity and Venrock.
Safe Harbor Statement This report includes forward-looking
statements covered by the Private Securities Litigation Reform Act
of 1995. Because such statements deal with future events, they are
subject to various risks and uncertainties and actual results for
the current fiscal year and beyond could differ materially from the
Company's current expectations. Forward-looking statements are
identified by words such as "anticipates," "projects," "expects,"
"plans," "intends," "believes," "estimates," "targets," and other
similar expressions that indicate trends and future events. Factors
that could cause the Company's results to differ materially from
those expressed in forward-looking statements include, without
limitation, variation in demand and acceptance of the Company's
products and services, the frequency, magnitude and timing of any
or all raw-material-price changes, general business and economic
conditions beyond the Company's control, timing of the completion
and integration of acquisitions, the consequences of competitive
factors in the marketplace, cost-containment strategies, and the
Company's success in attracting and retaining key personnel.
Additional information concerning factors that could cause actual
results to differ materially from those projected is contained in
the Company's filing with The Securities and Exchange Commission.
The Company undertakes no obligation to revise or update
forward-looking statements as a result of new information since
these statements may no longer be accurate or timely.
Investor Relations Contact: Howard Gostfrand American
Capital Ventures (318) 918-7000 info@amcapventures.com
www.amcapventures.com Media Contact: Melissa Valido
eLayaway, Inc. (850) 219-8210 x 8221 pr@eLayaway.com