WMS Launches Play4Fun Network™ Platform with Iowa’s Meskwaki Casino & Announces Agreements to Provide Platform to Two Add...
October 01 2012 - 7:30AM
Business Wire
WMS Industries Inc. (NYSE:WMS) announced today that its
subsidiary, Williams Interactive LLC, recently launched a
first-of-its-kind, white-labeled B2B suite of interactive products
and services through the Williams Interactive™ Play4Fun Network
platform with the Meskwaki Bingo Casino in Tama, Iowa. The Play4Fun
Network product is a white-label, customized, interactive platform
of online gaming entertainment and socialization capabilities that
enables a casino to create an online player community under the
umbrella of their unique brand, facilitates player connectivity
with in-casino entertainment and integrates with the casino’s
website to offer authentic WMS play-for-fun slot and casual games,
dynamic player messaging and social features to engage existing
players and attract new online players. WMS provided management
services and data analytics to develop and enrich the gaming
entertainment interface with the Meskwaki brand, which enables
their players to access multiple play-for-fun slot and casual games
online while retaining the Meskwaki brand association. WMS also
announced today agreements to provide the Play4Fun Network platform
to the Kewadin Casinos in Michigan and the Treasure Island Resort
& Casino in Welsh, Minnesota, and expects to launch their
customized websites in the next several weeks.
The flexible and customizable Play4Fun Network platform enables
casino operators to extend their land-based branding and player
strategies to build and enhance their online player community. The
cloud-based Play4Fun Network destination includes a full suite of
play-for-fun casino games, video poker and mini-games, and is
expandable to provide a proven foundation for the eventual
transition to online real-money wagering, including the world-class
online poker platform of 888, when it becomes legally enabled.
In addition to authentic, time-tested great slot game content,
WMS offers comprehensive tools to enable the advanced socialization
capabilities that players have come to expect in their online
gaming experience and direct-to-player messaging, such as casino
property news and promotions. Additionally, the Play4Fun Network
platform includes access to WMS’ Player’s Life® Web Service that
provides unique player connectivity between in-casino and at-home
gaming entertainment to create an enhanced player gaming
experience, along with analytics and capabilities to integrate with
a casino’s player loyalty programs and casino management system,
all designed to build and enhance the operator’s unique brand and
player strategies.
Orrin Edidin, President of WMS and CEO of Williams Interactive,
said, “Our Play4Fun Network platform delivers an unprecedented
player experience via a casino-branded online destination. Our
customizable online player destination is unique in that it enables
casino operators to bring authentic slot-based, play-for-fun gaming
entertainment experiences to their players on their websites, all
while promoting their brand in the online marketplace and
establishing their own distinctive online player community.
Offering players a great gaming entertainment experience is
essential to building player loyalty, whether that’s on the casino
floor, online at home or on a mobile device. We believe our proven
content and online platform are the ideal solution to extend our
customers’ gaming entertainment beyond the casino’s four walls so
their players can enjoy exciting gaming entertainment on the
platform of their choosing.”
Edidin added, “The Play4Fun Network website is just one more
demonstration of WMS’ commitment to provide our casino customers
with creative content across a wide breadth of distribution
channels. As our customers look to expand their online
entertainment offerings, our ability to leverage insights on
players’ preferences combined with our expertise in creating great
content is resulting in the creation of value-enhancing online
solutions that will help our customers unlock online
opportunities.”
See the comprehensive suite of Williams Interactive online
gaming products and services along with more than 100 new casino
gaming products that demonstrate WMS’ commitment to “Engaging
Players. Delivering Results.™” on display at the Global Gaming
Exposition (G2E® 2012) in Las Vegas on October 2-4 (WMS booth
#1118).
About WMS
WMS serves the gaming industry worldwide by designing,
manufacturing and marketing games, video and mechanical
reel-spinning gaming machines, video lottery terminals and in
gaming operations, which consists of the placement of leased
participation gaming machines in legal gaming venues. The Company
also develops and markets digital gaming content, products,
services and end-to-end solutions that address global online
wagering and play-for-fun social, casual and mobile gaming
opportunities. WMS is proactively addressing the next stage of
casino gaming floor evolution with its WAGE-NET® networked gaming
solution, a suite of systems technologies and applications designed
to increase customers’ revenue generating capabilities and
operational efficiency. More information on WMS can be found at
www.wms.com or visit the Company on Facebook®, Twitter® or
YouTube®.
G2E is a registered trademark of the American Gaming Association
and Reed Elsevier Inc. Used with permission.
This press release contains forward-looking statements
concerning our future business performance, strategy, outlook,
plans, products and liquidity. Forward-looking statements may be
typically identified by such words as “may,” “will,” “should,”
“expect,” “anticipate,” “plan,” “likely,” “believe,” “estimate,”
“project,” and “intend,” among others. These forward-looking
statements are subject to risks and uncertainties that could cause
our actual results to differ materially from the expectations
expressed in the forward-looking statements. Although we believe
that the expectations reflected in our forward-looking statements
are reasonable, any or all of our forward-looking statements may
prove to be incorrect. Consequently, no forward-looking statements
may be guaranteed. We undertake no obligation to update such
forward looking statements, all of which are made only as of this
date, October 1, 2012. Factors that could cause our actual results
to differ from expectations include (1) delay or refusal by
regulators to approve our new gaming platforms, cabinet designs,
game themes and related hardware and software; (2) changes in
regulations or regulatory interpretations that may adversely affect
existing product placements or future placements; (3) an inability
to introduce in a timely manner new games and gaming machines that
achieve and maintain market acceptance; (4) a decrease in the
desire of casino customers to upgrade gaming machines or allot
floor space to leased or participation games, resulting in reduced
demand for our products; (5) a reduction in capital spending or
interruption in payments by casino customers associated with
business weakness or economic uncertainty that adversely affects
our customers' ability to make purchases or pay; (6) a
greater-than-expected demand for operating leases by customers over
outright product sales or sales financing leases that shift revenue
recognition from a single period to the term of such operating
leases; (7) future costs to restructure our business and other
charges that may be higher than currently estimated, including
additional charges related to actions at a later time not presently
contemplated; (8) ability to realize in full, or part, the
anticipated savings and expense reductions from
restructuring and lower staffing; (9) adverse affects on product
development, innovation and the ability to retain and attract key
personnel following the restructuring and reorganization actions
taken in fiscal 2011 and 2012; (10) a reduction in play levels of
our participation games by casino patrons, whether due to economic
conditions or increased placements of competitive product; (11)
inability of suppliers of key components to timely meet our pricing
or promotional competitive activity that adversely affects our
average selling price or product revenues; (13) a failure to obtain
and maintain our gaming licenses and regulatory approvals; (14)
failure of customers or players to adapt to the new technologies
that we introduce in new product concepts; (15) a software anomaly
or fraudulent manipulation of our gaming machines and software;
(16) a failure to obtain the right to use or an inability to adapt
to rapid development of new technologies; (17) an infringement
claim seeking to restrict our use of material technologies; (18)
risks of doing business in international markets, including
political and economic instability, terrorist activity, changes in
importation and repatriation regulations such as currently
experienced in Argentina, and foreign currency fluctuations; and
(19) the unfavorable outcome of any legal proceedings in which we
may be requirements to fulfill customer orders; (12) increased
involved from time to time. These factors and other factors that
could cause actual results to differ from expectations are more
fully described under “Item 1. Business”, “Item 1A. Risk Factors”
and “Legal Proceedings” in our Annual Report on Form 10-K for the
year ended June 30, 2012, and our more recent reports filed with
the U.S. Securities and Exchange Commission.
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