LAS VEGAS, Feb. 15, 2012 /PRNewswire/ -- MGM Resorts
International (NYSE: MGM) and Ameristar Casinos, Inc. (NASDAQ-GS:
ASCA) today announced a strategic marketing relationship for the
companies' rewards programs – MGM Resorts' M life and Ameristar's
Star Awards/Plateau Players Club. Beginning in mid-March, the
strategic agreement allows targeted MGM Resorts' M life members to
receive offers and benefits at Ameristar casinos and Ameristar's
Star Awards/Plateau Players Club members to receive offers and
benefits at MGM Resorts' properties in Las Vegas.
The relationship capitalizes on MGM Resorts' world-renowned
destinations in Las Vegas and
Ameristar's premier casino-hotels in regional markets in
Colorado, Indiana, Iowa, Mississippi, Missouri and Northern Nevada. This
creates opportunities for M life and Star Awards/Plateau Players
Club members, allowing both companies to strengthen customer
loyalty by providing more access and rewards.
"With our Ameristar alliance, our members can enjoy the high
level of experience they have at MGM Resorts' properties in more
destinations across the U.S.," said Jim
Murren, Chief Executive Officer for MGM Resorts
International. "This also provides Ameristar's Star Awards/Plateau
Players Club members exclusive experiences and offers at our
Las Vegas properties that they
wouldn't have access to otherwise. This relationship is part of an
aggressive expansion plan for M life with synergistic brands
worldwide that create even greater value for our members."
Gordy Kanofsky, Ameristar's Chief
Executive Officer, said, "We believe our Star Awards/Plateau
Players Club members will be thrilled with this relationship and
the opportunity to receive offers in Las Vegas. MGM Resorts
has an impressive portfolio of Las
Vegas casino resorts that will offer Las Vegas trip experiences attractive to each
and every Star Awards membership segment. We believe the
benefit of a Las Vegas trip to MGM
Resorts' hotels and casinos as part of the Star Awards program will
enhance player loyalty to Ameristar properties and the Ameristar
brand nationwide."
Member Benefits:
- Star Awards/Plateau Players Club members will receive
personalized ongoing offers, which may include complimentary or
discounted hotel rooms and casino FREEPLAY® at MGM Resorts'
properties, and will receive Star Awards/Plateau Players Club tier
credits for their M life play while in Las Vegas.
- Targeted M life members will receive a special introductory
offer to Ameristar Casinos, which may include complimentary or
discounted hotel rooms, Bonus Play, dining and other offers.
- M life Pearl members and above and Star Awards/Plateau Players
Club Premier members and above will receive upgraded Tier status
and associated benefits.
For guests seeking more information, visit mlife.com or
ameristar.com, or connect with MGM Resorts at
facebook.com/MlifeRewards or twitter.com/MlifeVegas; and Ameristar
at facebook.com/AmeristarCasino or twitter.com/Ameristar.
MGM RESORTS INTERNATIONAL FORWARD-LOOKING INFORMATION
Statements in this release that are not historical facts are
"forward-looking" statements and "safe harbor statements" within
the meaning of Section 21E of the U.S. Securities Exchange Act
of 1934, as amended, and other related laws that involve risks
and/or uncertainties, including risks and/or uncertainties as
described in the our public filings with the Securities and
Exchange Commission. We have based those forward-looking
statements on management's current expectations and assumptions and
not on historical facts. Examples of these statements
include, but are not limited to, statements regarding the strategic
marketing relationship involving MGM Resorts' M life and
Ameristar's Star Awards/Plateau Players Club. These
forward-looking statements involve a number of risks and
uncertainties. Among the important factors that could cause
actual results to differ materially from those indicated in such
forward-looking statements include the possibility that
expectations with respect to the strategic marketing relationship
may not be met. In providing forward-looking statements, we
are not undertaking any duty or obligation to update these
statements publicly as a result of new information, future events
or otherwise except as required by law.
AMERISTAR FORWARD-LOOKING INFORMATION
This release contains certain forward-looking information that
generally can be identified by the context of the statement or the
use of forward-looking terminology, such as "believes,"
"estimates," "anticipates," "intends," "expects," "plans," "is
confident that," "should" or words of similar meaning, with
reference to Ameristar or our management. Similarly,
statements that describe our future plans, objectives, strategies,
financial results or position, operational expectations or goals
are forward-looking statements. It is possible that our
expectations may not be met due to various factors, many of which
are beyond our control, and we therefore cannot give any assurance
that such expectations will prove to be correct. For a
discussion of relevant factors, risks and uncertainties that could
materially affect our future results, attention is directed to
"Item 1A. Risk Factors" and "Item 7. Management's Discussion and
Analysis of Financial Condition and Results of Operations" in our
Annual Report on Form 10-K for the year ended December 31, 2010, "Item 1A. Risk Factors" in our
Quarterly Report on Form 10-Q for the quarter ended June 30, 2011 and "Item 2. Management's
Discussion and Analysis of Financial Condition and Results of
Operations" in our Quarterly Report on Form 10-Q for the quarter
ended September 30, 2011.
ABOUT MGM RESORTS INTERNATIONAL
MGM Resorts International (NYSE: MGM) is one of the world's
leading global hospitality companies, operating a peerless
portfolio of destination resort brands, including Bellagio, MGM
Grand, Mandalay Bay and The Mirage. In addition to its 51%
interest in MGM China Holdings Limited, which owns the MGM Macau
resort and casino, the Company has significant holdings in gaming,
hospitality and entertainment, owns and operates 15 properties
located in Nevada, Mississippi and Michigan, and has 50% investments in three
other properties in Nevada and
Illinois. One of those investments
is CityCenter, an unprecedented urban resort destination on the Las
Vegas Strip featuring its centerpiece ARIA Resort & Casino.
Leveraging MGM Resorts' unmatched amenities, the M life rewards
program delivers exclusive access, one-of-a-kind experiences,
insider privileges, personalized rewards and partnership offers for
both gaming and non-gaming members at the Company's renowned
resorts nationwide. Through its hospitality management subsidiary,
the Company holds a growing number of development and management
agreements for casino and non-casino resort projects around the
world. MGM Resorts International supports responsible gaming and
has implemented the American Gaming Association's Code of Conduct
for Responsible Gaming at its gaming properties. The Company has
been honored with numerous awards and recognitions for its
industry-leading Diversity Initiative, its community philanthropy
programs and the Company's commitment to sustainable development
and operations. For more information about MGM Resorts
International, visit the Company's website at
www.mgmresorts.com.
ABOUT AMERISTAR CASINOS
Ameristar Casinos is an innovative casino gaming company
featuring the newest and most popular slot machines. Our 7,500
dedicated team members pride themselves on delivering consistently
friendly and appreciative service to our guests. We continuously
strive to increase the loyalty of our guests through the quality of
our slot machines, table games, hotel, dining and other leisure
offerings. Our eight casino hotel properties primarily serve guests
from Colorado, Idaho, Illinois, Indiana, Iowa, Kansas,
Louisiana, Mississippi, Missouri, Nebraska and Nevada. We have been a public company since
1993, and our stock is traded on the Nasdaq Global Select
Market. We generate more than $1
billion in net revenues annually. Visit Ameristar
Casinos' website at www.ameristar.com.
SOURCE MGM Resorts International