Bally Technologies Announces Enterprise-Wide Systems Agreement with Boyd Gaming Corporation
February 03 2014 - 9:00AM
Business Wire
Award-winning Elite Bonusing Suite to be used
in Boyd Gaming casinos nationwide
Bally Technologies, Inc. (NYSE: BYI) (“Bally”), a leader in
gaming machines, table-game products, casino-management systems,
interactive applications, and networked and server-based systems
for the global gaming industry, today announced an enterprise-wide
systems agreement with Boyd Gaming Corporation (NYSE: BYD) (“Boyd
Gaming”), one of the nation’s leading casino entertainment
companies.
Boyd Gaming Corporation plans to deploy
Bally Technologies' iVIEW Display Manager (DM) with Elite Bonusing
Suite across 18 Boyd Gaming casino properties in seven states,
including Nevada. (Photo: Business Wire)
The agreement includes deployment of Bally’s award-winning iVIEW
Display Manager (DM) with Elite Bonusing Suite across 18 Boyd
Gaming casino properties in seven states, including Nevada.
Boyd Gaming will continue expanding its use of Bally’s systems,
including ACSC slot-monitoring, marketing, player-tracking, and
accounting solutions, as well as Power Promotions, which enables
casinos to offer players downloadable promotional slot credits.
“After a thorough review process, we believe Bally’s innovative
systems solutions are a great way to differentiate our properties
from the competition,” said Paul Chakmak, Executive Vice President
and Chief Operating Officer of Boyd Gaming. “As a key component of
our new Penny Lane initiative, Bally’s dynamic tools will help us
create new and compelling gaming experiences, allowing us to
provide ‘More Bonuses, More Often’ to our customers.”
iVIEW DM is backward compatible on most gaming devices with a
touch-screen display and provides a way for casino operators to
present self-service player-account access, marketing messages, and
secondary bonus games on the main game screen – without
interrupting play, drawing crowds of thousands, and creating
frenzied excitement across the casino.
Elite Bonusing Suite, when combined with iVIEW DM, adds dramatic
new levels of excitement and anticipation to the slot-play
experience with tools such as Virtual Racing, Virtual Racing
NASCAR®, and DM Tournaments, which have powered five world
record-setting events.
“It is very humbling and rewarding that Boyd Gaming has chosen
Bally’s systems solutions to enhance their technology and take
their player communications and bonusing programs to the next level
with our floor-wide solutions iVIEW DM and the Elite Bonusing
Suite,” said Sethuram Shivashankar, Senior Vice President Systems
Research & Development and Information Technology at Bally
Technologies. “We truly value the opportunity to continue our
strong partnership with Boyd Gaming.”
About Bally Technologies, Inc.
Founded in 1932, Bally Technologies (NYSE: BYI) provides the
global gaming industry with innovative games, table game products,
systems, mobile, and iGaming solutions that drive revenue and
provide operating efficiencies for gaming operators. For more
information, please visit http://www.ballytech.com. Connect with
Bally on Facebook, Twitter, YouTube, LinkedIn, and Pinterest.
This news release may contain “forward-looking” statements
within the meaning of the Securities Act of 1933, as amended, and
is subject to the safe harbor created thereby. Such information
involves important risks and uncertainties that could significantly
affect the results in the future and, accordingly, such results may
differ from those expressed in any forward-looking statements.
Future operating results may be adversely affected as a result of a
number of risks that are detailed from time to time in the
Company’s filings with the Securities and Exchange Commission. The
Company undertakes no obligation to update the information in this
press release and represents that the information is only valid as
of today’s date.
– BALLY TECHNOLOGIES, INC. –
NASCAR − NASCAR® is a registered trademark of the National
Association for Stock Car Auto Racing, Inc. NASCAR® is a registered
trademark of NASCAR, Inc. The trademarks Bally, iVIEW, Elite
Bonusing Suite, Power Promotions, and DM Tournaments are marks
owned, or under license, by Bally Technologies, Inc., or one or
more of its wholly owned subsidiaries in the United States or
elsewhere.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140203005132/en/
Bally Technologies, Inc.Laura Olson-Reyes, 702-584-7742Senior
Director, Marketing & Corporate
CommunicationsLolson-reyes@ballytech.comMichael Carlotti,
702-584-7995Vice President of Treasury and Investor
Relationsmcarlotti@ballytech.comMike Trask, 702-584-7451Mobile:
702-330-6679Corporate Communications
ManagerMTrask@ballytech.com