Mobile content technology vendor, m-Wise (OTCBB: MWIS) announces a partnership with Boltcel, partner of David2Mobile group, to provide hosted content management and delivery services to Boltcel's emerging mobile content services in Brazil.

David2Mobile operates extensively in the Italian mobile content market providing various mobile content and entertainment services and creating original and unique mobile characters. Following the expansion into the Brazilian market, the companies, through their partnership, have decided to acquire a hosted content delivery platform and selected m-Wise's MOMA to fulfil this task. The partnership will allow Boltcel to develop new kinds of services and enhance the end-user experience.

"The rapid growth of mobile subscriber base in Brazil, together with the enhancement in mobile content and mobile devices, has encouraged us to search for a platform that could help us with the multimedia service development we needed," said Walter Altea, Boltcel Brazil CEO with D2's Latam Business Responsible Cosimo Valerio. "We have selected m-Wise's MOMA Platform as we found it highly qualified for the complex and dynamic needs of the mobile content business in the Brazilian market."

Zach Sivan, m-Wise's Chief Executive Officer, added, "We are very pleased to embark on this new partnership with Boltcel. The Brazilian market is one of the fastest growing markets in the mobile industry and we are delighted to take part in the evolution of this market together with a market leader such as Boltcel."

About D2 Mobile

Founded in 1995, D2 Mobile established itself as market leader regarding VAS Services and premium numbers. In 2003, D2 Mobile accepted the challenge offered by the grown opportunities of wireless technologies market. D2 Mobile created a new unique market share for consumers who are looking for entertainment, infotainment and digital contents for the mobile. D2 Mobile is looking for expanding its business to the International Market above all in LATAM focused at the beginning on the Brazilian Market.

www.zig.it

info@david2.it

About Boltcel

Founded in 2008, Boltcel, thanks to the partnership with D2 Mobile for the business intelligence and with m-Wise for the platform, is approaching the Brazilian Market in order to become the VAS Market leader for mobile contents through the big expertise that both partners have in the market.

www.superzig.com

info@superzig.com

About m-Wise

Founded in 2000, m-Wise has rapidly established itself as a leading international provider of enabling technologies for the mobile entertainment and marketing industries, powering market leaders such as Thumbplay, Bertelsmann's Arvato Mobile and Universal Records. m-Wise is the developer of MOMA platform, the de facto content management and service delivery platform used on or through over 50 mobile networks throughout Europe, North and Latin America, and Asia.

MOMA is an integrated "one stop shop" for mobile operators, wireless ASPs, content providers, and media producers to always deliver end-users with a state-of-the-art mobile experience. MOMA makes it easy not only to manage and deliver content like entertainment, music, games, and video without specific regard to handset compatibility but also adds real-time end user capabilities like voting, mobile marketing, advertising and access to live data. Better yet, MOMA includes transactional billing, customer care, and even marketing capabilities -- all built in.

For more information, please visit www.m-wise.com.

Safe-Harbor Statement

This press release contains "forward-looking statements." These forward-looking statements use words such as "believes," "intends," "expects," "may," "will," "should," "plan," "projected," "contemplates," "anticipates" or similar statements. These statements are based on our beliefs, as well as assumptions we have used based upon information currently available to us. Because these statements reflect our current views concerning future events, these statements involve risks, uncertainties and assumptions. Actual future results may differ significantly from the results discussed in the forward-looking statements. A reader, whether investing in our common stock or not, should not place undue reliance on these forward-looking statements, which apply only as of the date of this press release.

For more information, please contact: m-Wise IR: Adi Armoza Email Contact