m-Wise Launches New Web and Mobile Microsite Development Kit for Mobile Content
January 06 2009 - 7:00AM
Marketwired
Mobile content technology vendor, m-Wise (OTCBB: MWIS) announces
the commercial launch of its new web and mobile microsite
development kit.
The new mobile content product consists of an easy to use
software package that allows effortless configuration and setup of
fully branded, ready to launch web and WAP microsites for promotion
and selling of mobile digital content such as ringtones, graphics,
video clips, full-tracks and games.
The web and WAP microsites support various channels, such as an
on-deck mobile portal, via a mobile phone's web browser, a web
portal, SMS communication, as well as MMS messaging, and it
supports all major US carriers such as Sprint, T-Mobile, Verizon
Wireless, AT&T, Alltel, Boost & Suncom.
The automated microsite solution provides a rich end user
experience via web and WAP (mobile browsing) including: fast
content discovery, free text content search, content navigation,
built-in audio and video players for playback of music and video
clips, three-steps content purchase wizard, content gifting,
flexible promotions, landing pages, integrated infotainment
services and various business models such as pay-per content,
subscription plans, bundled content, loyalty plans, etc.
The microsite development kit further contains a designer's kit
providing all the necessary instructions, templates and resources
for graphic designers to simplify the generation of branded
designs.
Using the new microsite development kit, m-Wise has successfully
launched several mobile fan clubs for leading artist such as: Lil
Wayne (www.cashmoneymobile.net), Cash Money/Universal Motown
Records (UMRG); Akon (http://www.akonmobile.net/), UMRG; Soulja Boy
(http://mobile.souljaboytellem.com/), Universal Music Group /
Interscope Records; Pussycat Dolls (http://mobile.pcdmusic.com),
Universal Music Group / Interscope Records; and more.
Asaf Lewin, m-Wise Chief Technological Officer, said: "The new
microsite development kit has drastically simplified the process of
setting up and launching new mobile fan clubs and mobile content
storefronts, allowing us to deliver a quick time-to-market for the
increasing demand of such services from our customers worldwide,
including music labels, sport icons, Hollywood stars, content
publishers and mobile carriers."
About m-Wise
Founded in 2000, m-Wise has rapidly established itself as a
leading international provider of enabling technologies for the
mobile entertainment nd marketing industries, powering market
leaders such as Thumbplay, Bertelsmann's Arvato Mobile and
Universal Records. m-Wise is the developer of MOMA platform, the de
facto content management and service delivery platform used on or
through over 50 mobile networks throughout Europe, North and Latin
America, and Asia.
MOMA is an integrated "one stop shop" for mobile operators,
wireless ASPs, content providers, and media producers to always
deliver end-users with a state-of-the-art mobile experience. MOMA
makes it easy not only to manage and deliver content like
entertainment, music, games, and video without specific regard to
handset compatibility but also adds real-time end user capabilities
like voting, mobile marketing, advertising and access to live data.
Better yet, MOMA includes transactional billing, customer care, and
even marketing capabilities -- all built in.
For more information, please visit www.m-wise.com.
Safe-Harbor Statement
This press release contains "forward-looking statements." These
forward-looking statements use words such as "believes," "intends,"
"expects," "may," "will," "should," "plan," "projected,"
"contemplates," "anticipates" or similar statements. These
statements are based on our beliefs, as well as assumptions we have
used based upon information currently available to us. Because
these statements reflect our current views concerning future
events, these statements involve risks, uncertainties and
assumptions. Actual future results may differ significantly from
the results discussed in the forward-looking statements. A reader,
whether investing in our common stock or not, should not place
undue reliance on these forward-looking statements, which apply
only as of the date of this press release.
For more information, please contact: m-Wise IR: Adi Armoza
Email: Email Contact