No-plastic fanatics from Cleancult are
vision-boarding a better future with a summer indoctrination to
program to reduce plastic waste
NEW
YORK, July 12, 2024 /PRNewswire/ -- Cleancult,
the eco-warrior cutting 90% of single-use plastic from cleaning
rituals, unveils a Plastic Intervention program, a stepping stone
to Plastic Free July with attainable goals encouraging more
people to reduce plastic use for the entire summer and
beyond.
Only 9% of plastic produced gets recycled, making plastic
pollution one of the most pressing environmental issues today. With
a commitment to combat the cleaning industry's dirtiest secret,
plastic, Cleancult was the first brand in the world to put soaps
and detergents in a paper box, bringing sustainable cleaning to the
mainstream with refillable aluminum bottles, recyclable packaging,
and plant-based ingredients.
With the Plastic Intervention program Cleancult is providing an
indoctrination phase to bring more participants into the
no-plastic-fanatic fold.
"We get it. Plastic is so prolific, that 'cold turkey-ing' plastic
may be a bit daunting to the mainstream mindset. As soon as the,
'wait, how do I buy sliced bread without the bag' clicks in, we
start to lose the room," said Cleancult's CEO and Co-Founder,
Ryan Lupberger. "At Cleancult we
believe in the big potential of moving the needle. This program is
the flexitarian approach to engaging more consumers to reduce
plastic waste."
Holding true to Cleancult's playful nod to cult vernacular and
"deprogramming" from plastic addiction, the team is offering
"intention-setting" ways to make reducing plastic fun for the whole
family. Just like New Year's Eve, the summer break offers a
precipice of renewal and a reset of bad plastic habits.
Here are their tips for getting into the single use plastic
reduction mindset.
Plastic Purge Effigy: A bit of a riff of vision boarding,
the Plastic Purge Effigy exercise is a way to tangibly vilify and
expel the plastic you don't want in your life (or on the planet)
anymore.
- Step 1 - start with any single-use plastic bottle (water,
laundry detergent, spray bottle). Use pens, markers, tape and/or
other bits of plastic waste to shape the bottle into an insipid
(yet powerless) monster effigy. You could also simply use a Sharpie
to write boundary-setting affirmations on plastic, e.g. People over
plastic. I refuse to bow to the plastic gods. Plast-ICK. Somewhat
Simple has some fun ideas. Share your creations on social with
#plastICK
- Step 3 - Place the Plastic Purge Effigy on a shelf for an
entire day as a reminder of the negative force you're eliminating
from your life, while diminishing the plastic perpetrator with
plenty of mad-dogging and side-eyeing.
- Step 4 - According to the European Journal of Social
Psychology, it takes on average 66 days to instill good habits.
After 66 days, insert a paper message in the bottle with your hopes
for a renewed ecological future and ceremoniously toss the Plastic
Purge Effigy into the recycling bin.
Power of Three - identify three meaningful ways to "EXORCIZE the
plastic" in your own life and let those be the focus for the
summer. Examples:
- Exorcize the produce bags. There are lots of options for
reusable bags for veggies and fruits. If you forget the bag: go
commando. Fruits and veggies should be washed anyway.
- Exorcize the cheap party favors. Let's be real. Plastic
party favors can be fun, but their appeal value does quite match
their 700 years on the planet. For summer celebrations, skip the
single use plastic tablecloths, novelty glasses, and decor and opt
for "find it in the yard" bouquets (weeds are pretty, too!),
mixed-and-not-matched reusable plateware, utensil-free menus
(little clean up, no waste). Watermelon, hot dogs, veggie burgers,
French fries, cupcakes are all finger foods!
- Exorcize detergent bottles. Those plastic behemoths have
no place in the current plastic pandemic landscape – especially
since there are some tremendously effective (ah-hem) laundry
detergent sheet technologies that provide excellent stain
removing and cleaning results without the plastic
baggage.
Taking the intervention even further, Cleancult's Ambassador
Program offers ways to support others in breaking up with plastic.
They are looking for new evangelists to shine the light on plastic
brainwashing and all the bad habits. No ceremonial robes required
or secret handshakes to learn, this society isn't so secret and
open for all to join.
Find Cleancult online and in stores at Amazon, Walmart,
Albertsons, Kroger, Walgreens, Harris
Teeter, and more. Learn more at www.cleancult.com and
@Cleancult.
About Cleancult
Launched in 2019, Cleancult is tackling the household cleaning
industry's dirtiest secret: plastic waste. Cleancult – the first
company in the world to successfully package soaps and detergents
in patented 100% recyclable paper-based cartons – is known for
creating a culture of refilling over landfilling with its
innovative system. When pairing the paper refill cartons and
eternal aluminum bottles designed to be filled again and again, 90%
of single-use plastic is cut from home cleaning routines. This
includes first-to-category reusable and ready-to-use aluminum
bottles of dish soaps and award-winning all-purpose cleaners in
mass-market retail.
Matching sustainability and efficacy has garnered the brand
cult-status recognition. Among Cleancult's accolades, it counts the
Better Homes & Garden 2024 Clean House Award for its
all-purpose cleaner, the Good Housekeeping 2023 Best Cleaning &
Organizing Award for its laundry detergents, and a nod from Real
Simple, hailing Cleancult's dishwasher tablets among this year's
finest. Named as a 2024 Real Leaders Top Impact Company, Cleancult
also featured in Inc.'s 2023 Best in Business List under the
Sustainability Category and crowned a Giga-Guru by Walmart™ for its
role in Project Gigaton™. Cleancult continues its mission toward
plastic eradication, partnering with U.S. Plastic Pacts,
How2Recycle, and the Sustainable Packaging Coalition, efforts that
have contributed to its certified plastic-neutral product
portfolio, verified by rePurpose Global.
Cleancult is available online and at Walmart, Albertsons,
Kroger, Walgreens, Harris Teeter,
Amazon and more. Discover more at www.cleancult.com. Some cults are
toxic. Not us. Follow us @Cleancult.
Media Contact
Beth Willetts |
bwilletts@blazepr.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/cleancult-commences-plastic-intervention-initiative-with-intention-setting-effigies-and-easy-ways-to-exorcize-the-plastick-302195563.html
SOURCE Cleancult