ORANGE
COUNTY, Calif., June 21,
2024 /PRNewswire/ -- With around 15 years of
experience within the beverage industry, including the creation of
the successful Bread & Butter Wines, Moonshot Wine Company
founder Matt Scarlett is set to
revolutionize the market once again. Introducing Twyst, a
functional beverage perfectly aligned with the Non-Alcoholic and
Low-ABV trends. This innovative launch is further enhanced by a
strategic partnership with ErthCycle to deliver innovative,
bringing cutting edge sustainable packaging solutions to the
forefront.
Twyst: Leading the Charge in Functional Beverages
Twyst is poised to meet the increasing demand for non-alcoholic
and low-ABV beverages. In 2023, sales of no- and low-alcohol
beverages rose 11.4% to $788.5
million, according to NielsenIQ, a leading consumer
intelligence company. Recognizing this trend, Scarlett envisioned
Twyst as a pioneering product in this rapidly expanding market
segment.
ErthCycle: Revolutionizing Packaging
To complement the innovative nature of Twyst, Scarlett
prioritized sustainable packaging. Enter ErthCycle. Moonshot and
ErthCycle are collaborating to create custom packaging that is
Greener Plastic-certified and organically biodegradable. This
partnership not only ensures environmental responsibility but also
provides Moonshot with a carbon reduction certification.
ErthCycle's typically cost-neutral pricing compared to standard
plastics makes this partnership a logical and timely choice. "I
want to be responsible as a businessman and also as a dad; I have a
young family, and I want to make sure that I am leaving this planet
better than I found it for my five boys," said Scarlett.
A Legacy of Success
Scarlett's previous success includes co-founding Bread and
Butter Wines, one of the fastest-growing wine brands in the
USA. This background of innovation
and growth underscores his expertise and visionary approach in the
beverage industry.
Commitment to Sustainability and Innovation
The partnership between Moonshot and ErthCycle exemplifies a
shared commitment to sustainability and innovation. With new
legislation, higher consumer demands, and groundbreaking products
transforming the industry, both companies are at the forefront of
creating positive change.
Availability
Consumers can look forward to finding Twyst on the shelves of
Albertsons and Safeway stores across the West this fall. This
launch marks a significant milestone in Moonshot's journey toward
delivering healthier, more sustainable beverage options to the
market.
Quotes from Leadership
"We are excited to partner with Moonshot to bring sustainable
packaging to the forefront of the beverage industry. Our
collaboration reflects a mutual dedication to making a meaningful
impact on the environment while meeting consumer demands for
innovative products," said Cooper
Bayliss, CEO of ErthCycle.
"Twyst represents our commitment to innovation and
sustainability. We are thrilled to introduce a product that not
only meets consumer needs but also supports a healthier planet,"
added Matt Scarlett.
About ErthCycle
ErthCycle is an innovative packaging company focused on creating
sustainable, organically biodegradable packaging solutions.
Committed to reducing environmental impact, ErthCycle develops
standard plastic packaging alternative products that are
third-party tested and carbon-reduction-certified.
For more information about ErthCycle, please visit ErthCycle's
website or follow them on social media @ErthCycle.
Contact:
Paige Blye, ErthCycle Marketing
Director
Email: Paige@ErthCycle.com
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SOURCE ErthCycle