YIWU, China, June 21,
2024 /PRNewswire/ -- "Fridge magnets are not
just decorations; they are proof that I've been to this lovely
place, embodying my cherished memories". This sentiment, echoed by
many online users, reflects the recent surge in popularity of
fridge magnets.
Yiwugo.com, the official website of the Yiwu Commodity Market,
is the largest commodity wholesale market in the world. Recent data
from Yiwugo indicates a steady rise in the search volume for the
keyword "fridge magnets" from March 1 to
June 1, 2024, with the number of related orders rising by
228% compared to the previous year. Transaction volumes are also
1.78 times higher than last year. In light of this trend, Yiwugo
reached out to two leading fridge magnet manufacturers to
understand the current market dynamics. One of the business owners
proudly claimed, "My fridge magnets are sold everywhere by the
sea".
![The fridge magnets on Yiwugo.com. The fridge magnets on Yiwugo.com.](https://mma.prnewswire.com/media/2444746/1.jpg)
Chen Lili, the owner of Lifei
Crafts, has been a leading fridge magnet manufacturer for about 15
years. She explained that her company specializes in creating
ocean-themed fridge magnets using natural shells and wood. They
offer a wide range of designs, featuring holiday themes and seaside
motifs, mostly developed in collaboration with clients and sold
exclusively through targeted channels. "My fridge magnets are sold
in every coastal area you can name," she confidently stated.
Taking Hawaii as an example,
Lifei Crafts exports millions of
natural shell-decorated fridge magnets there every month.
Remarkably, all these designs are personally created by
Chen Lili and her husband, who
co-owns the company. They actively engage with the market by
gathering feedback from clients, leading to the annual release of
hundreds of new designs.
Chen Lili's trust in the Yiwugo
platform is largely due to the fact that all of her Maldives clients came through inquiries on
Yiwugo. Each client's annual purchase volume ranges from tens to
hundreds of thousands of yuan.
In addition to offering a diverse range of products,
Lifei Crafts ensures that their
fridge magnets maintain vibrant colors by using the industry's best
wooden drip-coating machines. They invest significantly in machine
maintenance each year to uphold their quality standards. Last year,
the company imported new acrylic machines from Japan and is currently developing a series of
acrylic products. Chen Lili believes
that, after some time for new product creation and market
acceptance, their acrylic fridge magnets will become mainstream by
next year.
Similarly, Zhenghao Crafts, with
17 years in the industry, focuses on producing and selling resin
and wooden fridge magnets. They specialize in designs featuring
international landscapes, architecture, famous artworks, and
Chinese city landmarks, as well as food-themed fridge magnets.
The owner, Zhao Qun, mentioned
that, the company released over 100 new products in June. This
year, they have seen a significant increase in clients from
the Philippines, with resin and
hand-painted ocean-themed fridge magnets being particularly
popular. Orders for fridge magnets depicting various locations in
the Philippines often exceed
100,000 units per location.
Zhao Qun noted that since 2023,
the fridge magnet industry has experienced a significant boom.
Realistic plastic fridge magnets shaped like lobsters, crabs, and
sea turtles have become very popular in coastal areas like
Egypt, Barcelona, Philippines, and Mexico, with monthly exports exceeding 300,000
units. Domestically, last year also saw strong demand, with
"Guo Chao" (Chinese fashion) fridge
magnets becoming a hot item in the domestic market. Even as late as
the 28th day of the last lunar month, with logistics almost halted,
the company was still shipping products to cities like Beijing and Harbin, where winter tourism was at its
peak.
Currently, the popularity of fridge magnets continues to grow.
Both Lifei Crafts and Zhenghao Crafts are actively releasing new
products, including acrylic magnets and designs themed around
different cities. So, the next time you buy a fridge magnet during
your travels, it might just come from one of these Yiwu-based
manufacturers.
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SOURCE Yiwugo.com