QINGDAO,
China, June 21, 2024 /CNW/ -- Hisense, a leading
global home appliance and consumer electronics brand, launched the
'BEYOND GLORY' Tour to engage and excite football fans in
Frankfurt this week. The tour
gained additional momentum with a surprise appearance by legendary
goalkeeper and Hisense Global Ambassador Iker Casillas.
Casillas, renowned for his illustrious career, interacted with
fans and shared personal anecdotes from his career. His presence
electrified the atmosphere and also underscored Hisense's
commitment to fostering deep connections between fans and their
football heroes, creating unforgettable experiences for attendees
and highlight Hisense's dedication to excellence and consumer
engagement.
As official partner of UEFA EURO 2024™, Hisense also showcased
its innovative ULED U7N, the official TV of the tournament,
offering an unparalleled 100-inch TV soccer viewing experience. The
showcase enabled fans to immerse themselves in the game, whilst
demonstrating Hisense's cutting-edge technology and ambition to
enhance everyday life through pioneering home appliance
solutions.
Hisense recently launched its 'BEYOND GLORY' campaign with
Global Ambassadors Iker Casillas and
Manuel Neuer, emphasizing its
commitment to innovation and excellence. The new slogan 'Never
Settle for No. 2 Globally' debuted at UEFA EURO 2024™,
reflecting Hisense's ambitious goals. Omdia's data shows Hisense's
TV shipments secured the No. 2 global market position from 2022 to
Q1 2024 with a 13.6% volume share and 12.1% revenue share. The
brand also ranked No. 1 globally in Laser TV with a 53.4% volume
share in Q1 2024.
Hisense also makes its debut as the official VAR screen provider
for UEFA EURO 2024™, marking a historic milestone for Chinese
display technology and demonstrating Hisense's 50 years of
expertise and commitment to innovation. This collaboration
highlights Hisense's relentless commitment to innovation and
excellence, engaging millions of football fans and forging deeper
connections with consumers worldwide.
About Hisense
Hisense is a leading global home appliance and consumer
electronics brand and official partner of the UEFA EURO 2024™.
According to Omdia, Hisense ranked No. 2 globally for TV shipments
and No. 1 in 100" TVs in both 2023 and Q1 2024. The company has
expanded quickly to operate in more than 160 countries and
specializes in multi-media goods, home appliances, and intelligent
IT information.
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SOURCE Hisense