Iterable Celebrates Customers and Partners with 2024 Expie Awards at Activate Summit
May 01 2024 - 1:00PM
Business Wire
Iterable, the AI-powered customer communication platform, today
announced the winners of the 2024 Expie Awards at its annual
customer conference, Activate Summit. The Expie Awards program
celebrates customers that are leveraging Iterable to deliver joyful
customer experiences with harmonized, individualized, and dynamic
communications at scale. The Expie Program also recognizes partners
who collaborate closely with Iterable to drive customer
success.
“Expie Award finalists and winners are setting a new standard
for customer engagement, crafting experiences that captivate and
foster genuine connections with their audiences,” said Adriana Gil
Miner, Chief Marketing Officer of Iterable. “These innovative
leaders are transforming the way brands interact with customers,
implementing cutting-edge strategies to build meaningful,
long-lasting relationships.”
Expie Award winners are setting a new standard for excellence in
customer engagement in the industry. The 2024 Expie Award winners
include:
- Most Individualized Customer Experience: The PGA of
America The PGA of America (PGA) is one of the world’s largest
sports organizations, composed of more than 30,000 PGA of America
Golf Professionals who love the game, are expert coaches, operators
and business leaders, and work daily to drive interest, inclusion
and participation in the sport. The PGA is celebrated for their
strategic, comprehensive and innovative approach to leveraging
Iterable for data-driven, personalized customer experiences. The
team has overcome challenges and achieved remarkable success in
individualizing customer experiences, significantly enhancing
engagement and business outcomes, and ultimately driving greater
interest in the game of golf. “Utilizing Iterable’s robust
engagement tools, we’ve crafted campaigns that not only deepen
involvement but also highlight career opportunities within the golf
industry,” said Fahad Zahid, Senior Director, Brand and Digital
Marketing at the PGA. “Our initiatives focus on using custom,
targeted content in support of diversity, inclusivity, and
philanthropy, showcasing the sport’s commitment to creating a
positive impact beyond the green. We also leverage Iterable’s
segmentation tools to attract spectators and volunteers to
Championships, fostering a rich, inclusive golf culture that
celebrates every individual’s journey and contribution.”
- Best Use of Cross-Channel Marketing: IPSY IPSY is the
beauty industry’s most powerful marketing platform, uniting brands,
creators, and hyper-engaged consumers with unprecedented access to
each other through the world’s largest beauty membership. IPSY
connects with its customers during their most exciting member
moments, delivering joyful experiences through a comprehensive
cross-channel strategy encompassing email, SMS, and push messages.
Leveraging Iterable's platform, IPSY’s Lifecycle Marketing team
orchestrates real-time, automated lifecycle communication,
tailoring each interaction to meet their customers' unique needs
and preferences while driving business impact. IPSY was founded to
inspire everyone to express their unique beauty, and they are
celebrated for their success in building strong and meaningful
customer relationships and infusing their mission across all
customer touchpoints.
- Best AI-Powered Customer Experience: Wolt Wolt is a
Helsinki-based technology company that provides an online platform
for consumers, merchants and couriers. On Wolt’s app, customers can
easily discover and order their favorite meals, fresh groceries and
local goods delivered to their doorstep. The Wolt team is being
celebrated for their innovative work and the outstanding results
their team has achieved by leveraging Iterable's Predictive Goals.
Wolt's use of this AI-powered technology has not only unlocked
rapid results but also provided the team with valuable insights and
data points that were previously unknown. The team rapidly
incorporated these learnings into their future automation
strategies and plans. This recognition highlights Wolt's creativity
and innovation in using Iterable's AI to intelligently engage with
their audience and revolutionize their customer communication
approach. “Iterable has enhanced our customer communication
strategies, enabling us to interact more intelligently with our
audience,” shared Selen Kucukarslan, Senior CRM & Marketing
Automation Manager at Wolt. “Previously, we required data
scientists to build audiences based on a smart data model. Through
Iterable’s predictive audiences, we discovered a scalable method to
craft intelligent audience segments. This enabled us to target
users more effectively, focusing solely on those likely to achieve
specific goals that are key for our business.”
- Next-Gen Innovators The Next-Gen Innovators Award
recognizes marketers who drive change, turn ideas into impactful
realities and challenge their teams to think differently. They
experiment with new strategies, advocate for innovation, and turn
challenges into valuable lessons. They reshape their industries and
redefine what is possible for their brands through their vision,
tenacity, and dedication to innovation and customer-centricity.
These 2024 Next-Gen Innovators include:
- Clinton Wilmott, Senior Email Marketing Manager at
Namecheap
- Rita Bastos, CRM Specialist at Wolt
- Louis Jahn, CRM Lifecycle Manager at Epidemic Sound
- Priscilla Liu, Sr. Lifecycle Marketing Manager at Samsara
- Meagan Hardcastle, Email and Lifecycle Marketing Manager at
Osmosis from Elsevier
- Agency Partner of the Year: Bounteous x Accolite
Bounteous x Accolite is a premier digital agency offering
end-to-end solutions in Strategy & Insights, Experience Design,
Solution Engineering, and Growth Marketing. They accelerate
clients' time to market and enable rapid adaptation to changing
business landscapes. “Enabling our clients to be able to deliver
the best personalized experiences for their customers is paramount
to their growth,” said Fred Faulkner, VP of Strategic Marketing at
Bounteous. “Partnering with Iterable and their solutions has given
our clients that opportunity. We're excited to see our clients find
success with Iterable and the additional services Bounteous x
Accolite offers them.”
- Technology Partner of the Year: Hightouch Hightouch is
the leading Composable Customer Data Platform (CDP) that empowers
companies to activate their data warehouse to power personalized
marketing and business operations. Trusted by leading organizations
like PetSmart, The NBA, Warner Music Group, Calendly, Spotify, and
GameStop, Hightouch enables anyone to deliver personalized customer
experiences, optimize performance marketing, and move faster by
leveraging data across their organization. “Iterable and Hightouch
share a vision of democratizing data so that marketers can deliver
stronger personalized experiences,” said Kashish Gupta, co-founder
and co-CEO of Hightouch. “We’re thrilled to partner more closely
with Iterable to deliver our technology to marketing teams around
the world.”
Explore the full list of Iterable’s 2024 Expie Awards winners:
https://iterable.com/blog/2024-iterable-expie-awards-winners/
Announcing the Expie Winners at Activate Summit
Iterable announced the 2024 Expie Winners during the opening
keynotes at Activate Summit, the company's annual customer
marketing conference.
Iterable is also taking Activate on tour to 7 cities around the
world, including London and Stockholm. Learn more, and register for
Activate Tour here: https://iterable.com/activate-tour/#
About Iterable
Iterable is the AI-powered customer communication platform that
helps organizations like Redfin, Priceline, Calm, and Box to
activate customers with joyful interactions at scale. With
Iterable, organizations drive high growth with individualized,
harmonized and dynamic communications that engage customers
throughout the entire lifecycle at the right time.
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version on businesswire.com: https://www.businesswire.com/news/home/20240501063869/en/
Lauren Kopulsky Head of Corporate Communications
comms@iterable.com