The technology, which has powered winning SEO
strategies for hyper-growth agency clients for years, is now
available to any organization as a self-service SaaS
offering
SAN
FRANCISCO, May 1, 2024 /PRNewswire/ -- Graphite,
the AI-enabled SEO agency co-founded by Ethan Smith and Marcos
Ciarrocchi, today unveiled a first-of-its-kind topical SEO
platform, powered by AI, called the Graphite Platform. For years,
hyper-growth companies like MasterClass, Notion, BetterUp, and
Webflow have leveraged Graphite technology to successfully scale
their SEO efforts. Now, this technology is available as a
self-service SaaS product to any organization that wants to grow
with SEO.
Most companies are in need of a massive SEO strategy overhaul.
Outdated practices such as keyword-based SEO lead to wasted time,
effort, and money. Recent Graphite research shows that it's common
for 95% of blog articles to drive little to no impact. After
rigorous analysis, experimentation, and reproduction of impactful
results across its client portfolio, Graphite has found a more
effective approach: a topics-based SEO strategy focusing on quality
content and Topical Authority.
Introducing the Graphite Platform
The Graphite Platform combines advanced AI and machine learning
with Graphite's deep experience in Topical SEO to make SEO
accessible to everyone. Most notably, Graphite's AI team (now 10
people) has spent the past four years building its Topic Graph, a
database that clusters hundreds of millions of keywords into
topics. Graphite has also developed an industry-first, proprietary
algorithm that analyzes a site's Topical Authority for any topic, a
ranking signal verified by Google in 2023. In early 2024, Graphite
published research showing that their Topical Authority score helps
companies prioritize topics that generate traffic significantly
faster.
"We have taken everything we've learned about what drives impact
and used it to build a next generation SEO platform," said
Ethan Smith, co-founder and CEO of
Graphite. "It's made for any marketer, writer, or leader who
believes that SEO can be a core revenue driver, whether they have
deep SEO expertise, or whether they're just getting started."
The Graphite Platform accelerates impact by helping
organizations:
- Research and prioritize high-impact topics and build a
three-month content pipeline in a single day. In contrast, this
typically takes a content strategist or SEO agency several weeks or
months.
- Uncover topics with high Topical Authority, increasing a site's
likelihood to rank and get traffic.
- Write content that optimizes for a topic, helping a single
article rank for hundreds of keywords, which maximizes traffic
potential and increases ROI.
- Monitor existing content in real-time, helping teams prioritize
optimizations that lead to ongoing, high-impact traffic
improvements.
"Much of the interest in AI for content creation is in
auto-generating content. We've invested heavily in AI, but are more
focused on using it to give marketers access to additional data,
automate tedious tasks, and provide writing assistance, enabling
them to work smarter and faster while producing high-quality
content," said Gregory Druck, Chief
AI Officer at Graphite. "Our patent pending AI algorithms are
continually retrained based on outcomes, creating feedback loops
that ensure we always provide highly impactful recommendations to
our customers."
For the past year, Graphite has worked with a select group of
beta customers, many of which have recorded significant early
results. For example, Fourthwall, a platform used by over 50,000
creators to sell products online, has grown website traffic by
2301% and increased SEO-based revenue by 936% in just 9 months.
"Before using the Graphite Platform, we knew SEO should
be a growth driver for our business, but we lacked expertise and
made several unsuccessful attempts. Our content either did not
perform or, if it did, we could not figure out how to replicate
it," said Will Baumann, co-founder
and CEO of Fourthwall. "We just needed the right guidance. The
Graphite Platform immediately skyrocketed our abilities and made
clear, measurable impacts on our business."
To sign up or to learn more about the Graphite Platform,
available today, visit graphite.io/platform.
About Graphite
Graphite powers SEO growth for the world's fastest-growing
companies. The company combines decades of experience with rigorous
analysis and AI-powered technology to identify the top 5% of SEO
activities that drive impact. Graphite started as a premium
boutique SEO agency in 2020, helping companies like MasterClass,
BetterUp, Webflow, and Notion build and scale their SEO programs.
In 2024, the company launched the first SaaS platform for Topical
SEO, democratizing SEO and enabling teams of all sizes to focus on
and ship high-impact SEO work with velocity. For more information,
visit www.graphite.io.
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